Gooten

Manhattan, United States Founded: 2012 • Age: 14 yrs Acquired By Taylor Manufacturing Systems
Print-on-demand manufacturing and delivery solutions are offered to businesses.
Request Access

About Gooten

Gooten is a company based in Manhattan (United States) founded in 2012 was acquired by Taylor Manufacturing Systems in October 2025.. Gooten has raised $36.54 million across 8 funding rounds from investors including Taylor Manufacturing Systems, Bridge Bank and INX International Ink. Gooten offers products and services including Custom Apparel, Drinkware, Wall Art, and Accessories. Gooten operates in a competitive market with competitors including Zenput, Silo, Stord, ShipMonk and Flexe, among others.

  • Headquarter Manhattan, United States
  • Sectors
    Technology
    Retail Transportation, Automotive & Logistics
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Platforms & Marketplaces
Retail → Retail Technology & Automation
Retail → E-Commerce Platforms & Marketplaces
Retail → E-Commerce Technology & Services
Transportation, Automotive & Logistics → Supply Chain, Freight & Logistics
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $36.54 M (USD)

    in 8 rounds

  • Latest Funding Round
    $3.5 M (USD), Debt – Venture

    Nov 30, 2023

  • Investors
  • Employee Count
    Employee Count
  • Acquired by
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Gooten

Gooten offers a comprehensive portfolio of products and services, including Custom Apparel, Drinkware, Wall Art, and Accessories. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for designing and printing personalized clothing items.

Service for custom mugs and tumblers with user designs.

Tools for creating and printing custom canvas and posters.

Options for personalized phone cases and bags.

People of Gooten
Headcount 50-200
Employee Profiles 70
Employee Profiles
People
Jelena Belic
Growth Operations Analyst
People
Hector Sarmiento Cardales
Partner Support Senior Agent
People
Kristina Djukicin
Partner Support Agent
People
Jovana Kovacevic
Director of Vendor Management

Unlock access to complete

Funding Insights of Gooten

Gooten has successfully raised a total of $36.54M across 8 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $3.5 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 8
  • Last Round Debt – Venture — $3.5M
  • First Round

    (18 Apr 2014)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2023 Amount Debt – Venture - Gooten Valuation

investors

Mar, 2023 Amount Series A - Gooten Valuation KEC Ventures
Dec, 2021 Amount Series A - Gooten Valuation Tech Pioneers Fund
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Gooten

Gooten has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Taylor Manufacturing Systems, Bridge Bank and INX International Ink. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Seed stage venture capital firm investing in the US
Founded Year Domain Location
Tech sectors are invested in by Tech Pioneers Fund.
Founded Year Domain Location
Early-stage technology-enabled companies are invested in by ff Venture Capital.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Gooten

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Gooten

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Gooten Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Gooten

Gooten operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zenput, Silo, Stord, ShipMonk and Flexe, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Zenput is utilized as an operations execution platform for multi-unit operators.
domain founded_year HQ Location
Software suite solutions are provided for food distributor businesses.
domain founded_year HQ Location
Cloud-based end-to-end logistics and supply chain solutions are provided.
domain founded_year HQ Location
Ecommerce order fulfillment, warehousing, and distribution services are provided.
domain founded_year HQ Location
E-commerce delivery, fulfillment, and logistics solutions are provided for businesses.
domain founded_year HQ Location
Shipping and e-commerce solutions are delivered through SaaS for businesses.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Gooten

Frequently Asked Questions about Gooten

When was Gooten founded?

Gooten was founded in 2012 and raised its 1st funding round 2 years after it was founded.

Where is Gooten located?

Gooten is headquartered in Manhattan, United States. It is registered at Manhattan, New York, United States.

Who is the current CEO of Gooten?

Brian Rainey is the current CEO of Gooten.

Is Gooten a funded company?

Gooten is a funded company, having raised a total of $36.54M across 8 funding rounds to date. The company's 1st funding round was a Series A of $15M, raised on Apr 18, 2014.

What does Gooten do?

Founded in 2012 and headquartered in Manhattan, United States, the company operates as a distributed entity in the print-on-demand sector. End-to-end fulfillment services are provided through a smart supply chain that integrates proprietary technology with manufacturing partners. Orders are processed and delivered without requiring inventory from brands, supporting sales of customized products across various markets.

Who are the top competitors of Gooten?

Gooten's top competitors include Stord, Flexe and EasyPost.

What products or services does Gooten offer?

Gooten offers Custom Apparel, Drinkware, Wall Art, and Accessories.

Who are Gooten's investors?

Gooten has 6 investors. Key investors include Taylor Manufacturing Systems, Bridge Bank, INX International Ink, KEC Ventures, and Tech Pioneers Fund.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available