About Gooten
Gooten is a company based in Manhattan (United States) founded in 2012 was acquired by Taylor Manufacturing Systems in October 2025.. Gooten has raised $36.54 million across 8 funding rounds from investors including Taylor Manufacturing Systems, Bridge Bank and INX International Ink. Gooten offers products and services including Custom Apparel, Drinkware, Wall Art, and Accessories. Gooten operates in a competitive market with competitors including Zenput, Silo, Stord, ShipMonk and Flexe, among others.
- Headquarter Manhattan, United States
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Sectors
TechnologyRetail Transportation, Automotive & Logistics
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$36.54 M (USD)
in 8 rounds
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Latest Funding Round
$3.5 M (USD), Debt – Venture
Nov 30, 2023
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Investors
Taylor Manufacturing Systems
& 5 more
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Employee Count
Employee Count
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Acquired by
Taylor Manufacturing Systems
(Oct 27, 2025)
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Products & Services of Gooten
Gooten offers a comprehensive portfolio of products and services, including Custom Apparel, Drinkware, Wall Art, and Accessories. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for designing and printing personalized clothing items.
Service for custom mugs and tumblers with user designs.
Tools for creating and printing custom canvas and posters.
Options for personalized phone cases and bags.
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Funding Insights of Gooten
Gooten has successfully raised a total of $36.54M across 8 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $3.5 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Debt – Venture — $3.5M
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First Round
First Round
(18 Apr 2014)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2023 | Amount | Debt – Venture - Gooten | Valuation |
investors |
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| Mar, 2023 | Amount | Series A - Gooten | Valuation | KEC Ventures | |
| Dec, 2021 | Amount | Series A - Gooten | Valuation | Tech Pioneers Fund |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Gooten
Gooten has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Taylor Manufacturing Systems, Bridge Bank and INX International Ink. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Seed stage venture capital firm investing in the US
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Founded Year | Domain | Location | |
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Tech sectors are invested in by Tech Pioneers Fund.
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Founded Year | Domain | Location | |
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Early-stage technology-enabled companies are invested in by ff Venture Capital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Gooten
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Gooten
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Gooten Comparisons
Competitors of Gooten
Gooten operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zenput, Silo, Stord, ShipMonk and Flexe, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Zenput is utilized as an operations execution platform for multi-unit operators.
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| domain | founded_year | HQ Location |
Software suite solutions are provided for food distributor businesses.
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| domain | founded_year | HQ Location |
Cloud-based end-to-end logistics and supply chain solutions are provided.
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| domain | founded_year | HQ Location |
Ecommerce order fulfillment, warehousing, and distribution services are provided.
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| domain | founded_year | HQ Location |
E-commerce delivery, fulfillment, and logistics solutions are provided for businesses.
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| domain | founded_year | HQ Location |
Shipping and e-commerce solutions are delivered through SaaS for businesses.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Gooten
Frequently Asked Questions about Gooten
When was Gooten founded?
Gooten was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Where is Gooten located?
Gooten is headquartered in Manhattan, United States. It is registered at Manhattan, New York, United States.
Who is the current CEO of Gooten?
Brian Rainey is the current CEO of Gooten.
Is Gooten a funded company?
Gooten is a funded company, having raised a total of $36.54M across 8 funding rounds to date. The company's 1st funding round was a Series A of $15M, raised on Apr 18, 2014.
What does Gooten do?
Founded in 2012 and headquartered in Manhattan, United States, the company operates as a distributed entity in the print-on-demand sector. End-to-end fulfillment services are provided through a smart supply chain that integrates proprietary technology with manufacturing partners. Orders are processed and delivered without requiring inventory from brands, supporting sales of customized products across various markets.
What products or services does Gooten offer?
Gooten offers Custom Apparel, Drinkware, Wall Art, and Accessories.
Who are Gooten's investors?
Gooten has 6 investors. Key investors include Taylor Manufacturing Systems, Bridge Bank, INX International Ink, KEC Ventures, and Tech Pioneers Fund.
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