About Gooten
Gooten is a Technology company based in Manhattan (United States) founded in 2012, and was acquired by Taylor Manufacturing Systems in October 2025. Print-on-demand manufacturing and delivery solutions are offered to businesses. It operates in the Technology, Retail, and Transportation, Automotive & Logistics sectors. Gooten has raised $36.54 million across 8 funding rounds from investors including Taylor Manufacturing Systems, Bridge Bank and INX International Ink. Its chief executive, as recorded, is Brian Rainey. Its website gooten.com draws about 54 thousand monthly visits. Gooten offers products and services including Custom Apparel, Drinkware, Wall Art, and Accessories. Its focus areas include E-Commerce Enablers, Operations Management, Logistics Management and Shipping and Fulfillment Enablers. Its competitors include Zenput, Silo and Stord; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2012 and headquartered in Manhattan, United States, the company operates as a distributed entity in the print-on-demand sector. End-to-end fulfillment services are provided through a smart supply chain that integrates proprietary technology with manufacturing partners. Orders are processed and delivered without requiring inventory from brands, supporting sales of customized products across various markets.
- Headquarters Manhattan, United States
- Stage Acquired
- SectorsTechnologyRetail Transportation, Automotive & Logistics
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Website gooten.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Taylor Manufacturing Systems (Oct 2025)
- Total Equity Funding$36.54M (USD)
in 8 rounds
- Latest Funding Round$3.5M (USD), Debt – Venture
Nov 2023
- InvestorsTaylor Manufacturing Systems
& 5 more
- Acquired byTaylor Manufacturing Systems
(Oct 2025)
Products & Services of Gooten
Gooten offers a comprehensive portfolio of products and services, including Custom Apparel, Drinkware, Wall Art, and Accessories.
Platform for designing and printing personalized clothing items.
Service for custom mugs and tumblers with user designs.
Tools for creating and printing custom canvas and posters.
Options for personalized phone cases and bags.
Apps and channels of Gooten
its YouTube channel Gooten Inc has 1.45K subscribers and 30 videos.
Videos from Gooten
The most watched videos on Gooten's YouTube channel, Gooten Inc (1.45K subscribers). Click a video to play it here.
More on Gooten Inc.
Funding Insights of Gooten
Gooten has successfully raised a total of $36.54M across 8 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $3.5 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $36.54M
- Total Rounds 8
- Last Round Debt – Venture — $3.5M
- First Round $1.4M
(Apr 2014)
- Investors Count 5
All 8 funding rounds of Gooten with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2023 | $3.5M | Debt – Venture | – | – | |
| Mar 2023 | $11M | Series A | – | KEC Ventures | |
| Dec 2021 | $15M | Series A | – | Tech Pioneers Fund | |
| Feb 2019 | $6.84M | Series A | – | – | – |
| Feb 2016 | $1.35M | Debt – Venture | – | – | |
| Nov 2015 | $220,000 | Series A | – | – | – |
| Feb 2015 | $2.08M | Series A | – | – | – |
| Apr 2014 | $1.4M | Seed | – | – | – |
6 investors in total: 6 institutional.
Investors in Gooten
Gooten has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Taylor Manufacturing Systems, Bridge Bank and INX International Ink.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed stage venture capital firm investing in the US | kecventures.com | New York, United States | ||
Tech sectors are invested in by Tech Pioneers Fund. | techpioneersfund.com | Menlo Park, United States | ||
Early-stage technology-enabled companies are invested in by ff Venture Capital. | ffvc.com | New York, United States | ||
| bridgebank.tcc.mode | ||||
| inxinternational.com | ||||
Production scheduling software is provided for manufacturing enterprises. | 1996 | taylor.com | St. Louis, United States |
Investor details for Gooten
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Gooten
70 people are tracked at Gooten (19 in leadership, 51 in team).
| Name | Role | Group |
|---|---|---|
Brian Rainey | CEO | Leadership |
Hector Sarmiento Cardales | Partner Support Senior Agent | Leadership |
Kristina Djukicin | Partner Support Agent | Leadership |
Jovana Kovacevic | Director of Vendor Management | Leadership |
Mike Schell | VP of Business Development | Leadership |
Sara Hawley | Director of Integrated Operations | Leadership |
Maddy Alcala | President | Leadership |
Nelson Flores | Chief Product Officer | Leadership |
Daniela Šašić | Chief of Staff | Leadership |
Aleksandar Zivic Gligorijevic | Partner Support Team Lead | Leadership |
Lydia Rhyne | Director of Strategic Operations | Leadership |
Travell Cordier | Director, Platform & Automation | Leadership |
Maria Alejandra Torres Jimenez | Partner SUpport Team Lead | Leadership |
Daniela Ibarra Diaz | Partner Support Agent | Leadership |
Sebastian Roa | Partner Support Agent | Leadership |
Kevin McDowell | Director, SMB and Mid-Market Growth | Leadership |
Kathleen Weng | VP of Operations Strategy | Leadership |
Aleksandra Šundić | Partner Success Associate | Leadership |
Santiago Gaspar | Partner Support Agent | Leadership |
Jelena Belic | Growth Operations Analyst | Team |
50 more people are available in the full profile.
Complete people profiles for Gooten
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Gooten
4 dated milestones of Gooten across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Gooten is founded.
- Funding First funding round of $1.4M.
- Funding Latest funding round, Debt – Venture, of $3.5M.
- Exit Acquired by Taylor Manufacturing Systems.
Competitors of Gooten
Gooten has 3 listed competitors in our database, 3 of them funded. They include Zenput, Silo and Stord.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zenput.com | 2011 | San Francisco, United States | $43.82M | 71 | Zenput is utilized as an operations execution platform for multi-unit operators. | |
| usesilo.com | 2017 | San Francisco, United States | $44M | 56 | Software suite solutions are provided for food distributor businesses. | |
| stord.com | 2015 | Atlanta, United States | $776.99M | 233 | Cloud-based end-to-end logistics and supply chain solutions are provided. |
Detailed competitors of Gooten
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Gooten
The website of Gooten (gooten.com) receives about 53.7K visits a month and ranks #392,708 among all websites worldwide, #2,987 in Business Services.
- Monthly visits53.7K
▼ 13.8% vs previous month
- Unique visitors19.8K
per month
- Global rank#392,708
among all websites
- Category rank#2,987
Business and Consumer Services · Business Services
- Bounce rate35%
- Pages per visit5.4
- Average visit2 min 09 sec
- DevicesDesktop 63% · Mobile 37%
Websites whose visitors overlap most with Gooten. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| printful.com | 100% | 3.5M | #11,125 | View details | |
| prodigi.com | 92% | 304.5K | #128,968 | View details | |
| shopify.com | 88% | 224.7M | #101 | View details | |
| printify.com | 88% | 6M | #6,065 | View details | |
artofwhere.com | artofwhere.com | 86% | #488,123 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Gooten
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Brand & Marketing Technology
3 companies that operate in the same segment as Gooten (Brand & Marketing Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 2,144 |
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Related news about Gooten
Complete news archive for Gooten
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Frequently Asked Questions about Gooten
Gooten was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Gooten is headquartered in Manhattan, United States. It is registered at Manhattan, New York, United States.
Brian Rainey is the CEO of Gooten, as recorded in our data.
Gooten is a funded company, having raised a total of $36.54M across 8 funding rounds to date. The company's 1st funding round was a Seed of $1.4M, raised on Apr 2014.
Founded in 2012 and headquartered in Manhattan, United States, the company operates as a distributed entity in the print-on-demand sector. End-to-end fulfillment services are provided through a smart supply chain that integrates proprietary technology with manufacturing partners. Orders are processed and delivered without requiring inventory from brands, supporting sales of customized products across various markets.
Gooten offers Custom Apparel, Drinkware, Wall Art, and Accessories.
Gooten has 6 investors. Key investors include Taylor Manufacturing Systems, Bridge Bank, INX International Ink, KEC Ventures, and Tech Pioneers Fund.
Yes. Gooten was acquired by Taylor Manufacturing Systems in October 2025.