About Greatist
Greatist is a Healthcare company based in New York (United States) founded in 2011, and was acquired by Healthline in February 2019. Health and fitness content is delivered via digital media platforms. It operates in the Healthcare and Media & Entertainment sectors. Greatist has raised $8 million across 2 funding rounds from investors including Healthline, Vayner/RSE and StartUp Health. The company has 4 employees. Its website greatist.com draws about 621 thousand monthly visits. Greatist offers products and services including Health Content Platform, Nutrition and Recipe Guides, and Fitness Workouts and Tips. Its focus areas include Internet First Media, Lifestyle, Demographic and Women. Its competitors include Join Midi, Nest Collaborative and HealthiNation; 3 of its 3 listed competitors have raised funding.
Company details
Greatist was founded in 2011 in New York, United States, as a digital media company in the health and fitness sector. Operations center on publishing content related to fitness, health, and happiness, while fostering social engagement and community activities. The platform attracts over 3 million unique visitors monthly. Acquisitions include Sportaneous on April 22, 2015, and Blood, Sweat Cheers on July 15, 2015, expanding its offerings.
- Headquarters New York, United States
- Employees 4
- Stage Acquired
- SectorsHealthcareMedia & Entertainment
- Website category Health · Nutrition Diets and Fitness
- Website greatist.com
- Social LinkedIn X Facebook Instagram
- Acquired by Healthline (Feb 2019)
- Legal Name Greatist
- Total Equity Funding$8M (USD)
in 2 rounds
- Latest Funding Round$4.5M (USD), Series A
Jan 2016
- InvestorsHealthline
& 11 more
- Employee Count4
- Acquired byHealthline
(Feb 2019)
Products & Services of Greatist
Greatist offers a comprehensive portfolio of products and services, including Health Content Platform, Nutrition and Recipe Guides, and Fitness Workouts and Tips.
Online service delivering articles on health, wellness, and fitness topics.
Platform offering recipes and nutrition advice for everyday well-being.
Resources providing workout guides and exercise recommendations.
Funding Insights of Greatist
Greatist has successfully raised a total of $8M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4.5 million completed in January 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8M
- Total Rounds 2
- Last Round Series A — $4.5M
- First Round $3.5M
(Apr 2015)
- Investors Count 11
All 2 funding rounds of Greatist with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2016 | $4.5M | Series A | – | Floodgate | |
| Apr 2015 | $3.5M | Seed | – | – | – |
12 investors in total: 5 institutional and 7 angel.
Investors in Greatist
Greatist has secured backing from 12 investors, including venture fund and angel investors. Prominent investors backing the company include Healthline, Vayner/RSE and StartUp Health.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are focused on by Floodgate in US startups. | floodgate.com | Menlo Park, United States | ||
Online information platform of health and wellness | 2011 | startuphealth.com | San Francisco, United States | |
Tech VC firm investing in early stage companies in the US | 2014 | vaynerrse.com | New York, United States | |
Venture capital firm backed by RiverPark Funds group | riverparkvc.com | New York, United States | ||
SZ Strauss Zelnick | CEO of Take-Two Interactive, angel investor, media and gaming expert | unknown_2933ce874fab4cc29 | ||
JG John Gardner | Angel investor focusing on Indian startups, limited public data available. | unknown_e93fe120aacc45179 | ||
AR Andy Russell | Indian angel investor with focus on early-stage tech startups. | unknown_322e4f8739994d7ba | ||
DP David Pecker | unknown_20219323e2ad44cd9 | |||
JM Jon Miller | Angel investor focusing on Indian startups, tech enthusiast | unknown_13716ac042b64bc5a | ||
RS Ramit Sethi | Personal finance expert, author, and angel investor in Indian startups | unknown_cf9af978177a4cf78 |
Investor details for Greatist
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Greatist
1 people are tracked at Greatist (1 in leadership); the tracked headcount is 4.
| Name | Role | Group |
|---|---|---|
Derek Flanzraich | CEO & Founder | Leadership |
Complete people profiles for Greatist
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Greatist
4 dated milestones of Greatist across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Greatist is founded.
- Funding First funding round of $3.5M.
- Funding Latest funding round, Series A, of $4.5M.
- Exit Acquired by Healthline.
Competitors of Greatist
Greatist has 3 listed competitors in our database, 3 of them funded. They include Join Midi, Nest Collaborative and HealthiNation.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| joinmidi.com | 2021 | Los Altos Hills, United States | $154M | 137 | A virtual care platform for female midlife health is provided. | |
| nestcollaborative.com | 2017 | Baltimore, United States | $8.1M | Provider of virtual breastfeeding consultation platform for mothers | ||
| healthination.com | 2005 | New York, United States | $14.04M | Health and wellness videos are produced and syndicated by HealthiNation. |
Detailed competitors of Greatist
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Greatist
The website of Greatist (greatist.com) receives about 621.3K visits a month and ranks #81,515 among all websites worldwide, #2,323 in Nutrition Diets and Fitness.
- Monthly visits621.3K
▲ 5.9% vs previous month
- Unique visitors365.4K
per month
- Global rank#81,515
among all websites
- Category rank#2,323
Health · Nutrition Diets and Fitness
- Bounce rate39%
- Pages per visit2.9
- Average visit56 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Greatist. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| health.com | 100% | 7.8M | #8,815 | View details | |
mensfitness.com | mensfitness.com | 88% | #268,383 | – | |
fitnessmagazine.com | fitnessmagazine.com | 88% | – | ||
| ideafit.com | 82% | 74.1K | #624,457 | View details | |
| self.com | 81% | #30,776 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Greatist
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as Greatist (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Frequently Asked Questions about Greatist
Greatist was founded in 2011 and raised its 1st funding round 4 years after it was founded.
Greatist is headquartered in New York, United States. It is registered at New York, New York, United States.
Greatist is a funded company, having raised a total of $8M across 2 funding rounds to date. The company's 1st funding round was a Seed of $3.5M, raised on Apr 2015.
Greatist has 4 employees.
Greatist was founded in 2011 in New York, United States, as a digital media company in the health and fitness sector. Operations center on publishing content related to fitness, health, and happiness, while fostering social engagement and community activities. The platform attracts over 3 million unique visitors monthly. Acquisitions include Sportaneous on April 22, 2015, and Blood, Sweat Cheers on July 15, 2015, expanding its offerings.
Greatist's top competitors include Join Midi, Nest Collaborative and HealthiNation.
Greatist offers Health Content Platform, Nutrition and Recipe Guides, and Fitness Workouts and Tips.
Greatist has 12 investors. Key investors include Healthline, Vayner/RSE, StartUp Health, Floodgate, and Strauss Zelnick.
Greatist operates through Greatist.
Yes. Greatist was acquired by Healthline in February 2019.
The website of Greatist receives about 621 thousand visits a month and ranks #81,515 among all websites worldwide.