About Greenling
Greenling is a company based in Austin (United States) founded in 2005 was acquired by Farmhouse Delivery in January 2016.. Greenling has raised $5.25 million across 1 funding round from investors including Farmhouse Delivery and Pat Condon. Greenling operates in a competitive market with competitors including Thrive Market, Good Eggs, Mile High Organics, Wholeshare and Galora, among others.
- Headquarter Austin, United States
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$5.25 M (USD)
in 1 rounds
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Latest Funding Round
$5.25 M (USD), Series B
Jan 10, 2013
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Investors
Farmhouse Delivery
& 1 more
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Employee Count
Employee Count
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Acquired by
Farmhouse Delivery
(Jan 15, 2016)
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Funding Insights of Greenling
Greenling has successfully raised a total of $5.25M through 1 strategic funding round. The most recent funding activity was a Series B round of $5.25 million completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series B — $5.2M
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First Round
First Round
(10 Jan 2013)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2013 | Amount | Series B - Greenling | Valuation | Pat Condon |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Greenling
Greenling has secured backing from 2 investors, including angel investors. Prominent investors backing the company include Farmhouse Delivery and Pat Condon. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
PC
Pat Condon |
Angel investor and entrepreneur, co-founder of Rackspace, active in tech startups
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Founded Year | Domain | Location |
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Online marketplace for locally grown produce and artisanal foods
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Greenling
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Greenling
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Greenling Comparisons
Competitors of Greenling
Greenling operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Thrive Market, Good Eggs, Mile High Organics, Wholeshare and Galora, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Organic groceries are offered through an online membership platform.
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| domain | founded_year | HQ Location |
Multi-category organic groceries are offered through an online marketplace.
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| domain | founded_year | HQ Location |
Organic groceries are delivered to Denver homes and offices.
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| domain | founded_year | HQ Location |
Marketplace for group grocery ordering
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| domain | founded_year | HQ Location |
Homegrown groceries are facilitated via an online neighborhood marketplace.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Greenling
Frequently Asked Questions about Greenling
When was Greenling founded?
Greenling was founded in 2005 and raised its 1st funding round 8 years after it was founded.
Where is Greenling located?
Greenling is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Is Greenling a funded company?
Greenling is a funded company, having raised a total of $5.25M across 1 funding round to date. The company's 1st funding round was a Series B of $5.25M, raised on Jan 10, 2013.
What does Greenling do?
Greenling was founded in 2005 in Austin, United States, as an online grocery service focused on organic food delivery. Local producers and farms are partnered with to source certified organic items, which are offered at standard grocery prices with free home delivery. Customers are enabled to shop online for custom baskets or select pre-curated bundles, ensuring items are picked fresh from regional artisans and farms.
Who are the top competitors of Greenling?
Greenling's top competitors include Thrive Market, Good Eggs and Mile High Organics.
Who are Greenling's investors?
Greenling has 2 investors. Key investors include Farmhouse Delivery, and Pat Condon.