About Grenade
Grenade is a Media & Entertainment company based in Coventry (United Kingdom) founded in 2010, and was acquired by Mondelez International in March 2021. Sports nutrition products are provided for athletes health maintenance. Its website grenade.com draws about 251 thousand monthly visits. Grenade offers products and services including Protein Bars, Protein Shakes, Protein Powder, and Pre-Workout Supplements. Its focus areas include Consumer, Sports Tech, E-Commerce and Multi Sports. Its legal entity is GRENADE (UK) LIMITED. Its competitors include Myprotein, Bio-synergy and Maxitone.
Company details
Grenade was established in 2010 and is headquartered in Coventry, United Kingdom. The company operates within the sports nutrition sector, where a range of products is offered to support athletes health improvement and maintenance. These products are designed for various nutritional needs, focusing on performance and recovery aspects. Operations are centered on product development and distribution in the fitness and athletics industry.
- Headquarters Coventry, United Kingdom
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Health · Nutrition Diets and Fitness
- Email••••••••
- Website grenade.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Mondelez International (Mar 2021)
- Legal Name Grenade (Uk) Limited
- Date of Incorporation 03 Aug, 2009
- Jurisdiction BIRMINGHAM, ENGLAND
- InvestorsMondelez International
& 2 more
- Acquired by
Products & Services of Grenade
Grenade offers a comprehensive portfolio of products and services, including Protein Bars, Protein Shakes, Protein Powder, and Pre-Workout Supplements.
High-protein, low-sugar bars for energy and fitness support.
Nutritional shakes to aid muscle recovery and daily protein intake.
Powders for mixing shakes to enhance workout performance.
Formulas to boost energy and endurance during exercise.
Apps and channels of Grenade
its YouTube channel Grenade has 49.2K subscribers and 30 videos.
Videos from Grenade
The most watched videos on Grenade's YouTube channel, Grenade (49.2K subscribers). Click a video to play it here.
More on Grenade.
Investors in Grenade
Grenade has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Mondelez International, Grovepoint and Lion Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A private investment firm with principal and management services. | 2012 | grovepoint.co.uk | London, United Kingdom | |
Private equity firm focused on consumer brands | lioncapital.com | London, United Kingdom | ||
Multi-category convenience foods are produced and distributed globally. | 2012 | mondelezinternational.com | Chicago, United States |
Investor details for Grenade
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People of Grenade
6 people are tracked at Grenade (4 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Alan Barratt | CEO and Founder | Leadership |
Rob Page | Head Of Product | Leadership |
Damon M. | Head Of Projects | Leadership |
Emily Spiers Assoc Cipd | Head Of Human Resources | Leadership |
Mischke Fredericks | Research And Development Manager | Team |
Lauren Sharp | Lead Product Manager | Team |
Complete people profiles for Grenade
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Timeline of Grenade
4 dated milestones of Grenade across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Grenade is founded.
- Exit Acquired by Grovepoint.
- Exit Acquired by Lion Capital.
- Exit Acquired by Mondelez International.
Competitors of Grenade
Grenade has 3 listed competitors in our database. They include Myprotein, Bio-synergy and Maxitone.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| myprotein.com | 2004 | Northwich, United Kingdom | A range of sports nutrition products is manufactured and marketed. | |||
| bio-synergy.uk | 1997 | London, United Kingdom | 2 | Offers protein and health supplements for muscle building and wellbeing. | ||
| maxitone.com | 1995 | Hemel Hempstead, United Kingdom | 1,787 | Sports nutrition company providing protein products |
Detailed competitors of Grenade
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Web traffic of Grenade
The website of Grenade (grenade.com) receives about 251.2K visits a month and ranks #171,138 among all websites worldwide, #5,420 in Nutrition Diets and Fitness.
- Monthly visits251.2K
▲ 10% vs previous month
- Unique visitors93.4K
per month
- Global rank#171,138
among all websites
- Category rank#5,420
Health · Nutrition Diets and Fitness
- Bounce rate37%
- Pages per visit3.3
- Average visit1 min 27 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Grenade. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| myprotein.com | 100% | 6.8M | #8,341 | View details | |
| bodybuildingwarehouse.co.uk | 89% | #239,949 | View details | ||
mgfood.it | mgfood.it | 88% | #1,879,975 | – | |
| theproteinworks.com | 88% | 1.5M | #39,204 | View details | |
proteinpickandmix.co.uk | proteinpickandmix.co.uk | 87% | #660,908 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Grenade
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Related news about Grenade
Complete news archive for Grenade
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Frequently Asked Questions about Grenade
Grenade was founded in 2010.
Grenade is headquartered in Coventry, United Kingdom.
Grenade was established in 2010 and is headquartered in Coventry, United Kingdom. The company operates within the sports nutrition sector, where a range of products is offered to support athletes health improvement and maintenance. These products are designed for various nutritional needs, focusing on performance and recovery aspects. Operations are centered on product development and distribution in the fitness and athletics industry.
Grenade's top competitors include Myprotein, Maxitone and Bio-synergy.
Grenade offers Protein Bars, Protein Shakes, Protein Powder, and Pre-Workout Supplements.
Grenade has 3 investors. Key investors include Mondelez International, Grovepoint, and Lion Capital.
Grenade operates through Grenade (Uk) Limited.
Yes. Grenade was acquired by Mondelez International in March 2021.
The website of Grenade receives about 251 thousand visits a month and ranks #171,138 among all websites worldwide.