About Maxitone
Maxitone is a Media & Entertainment company based in Hemel Hempstead (United Kingdom) founded in 1995, and was acquired by GSK in December 2010. Sports nutrition company providing protein products. The company has 1,787 employees. Its focus areas include Consumer, Sports Tech, E-Commerce and Multi Sports. Its legal entity is HOLLYWOOD BOWL GROUP PLC. Its competitors include Myprotein, Grenade and Bio-synergy.
Company details
Maxitone was established in 1995 in Hemel Hempstead, United Kingdom, as part of the sports nutrition sector. Protein-based products are provided by the company to support healthy active women in toning and weight management. Operations are conducted as a subsidiary of GlaxoSmithKline, following its acquisition in December 2010 for 255 million. Focus is placed on targeted nutrition solutions within the broader Maxinutrition framework.
- Headquarters Hemel Hempstead, United Kingdom
- Employees 1,787
- Stage Acquired
- SectorsMedia & Entertainment
- Website maxitone.com
- Social X Facebook
- Acquired by GSK (Dec 2010)
- Legal Name Hollywood Bowl Group Plc
- Date of Incorporation 13 Jun, 2016
- Jurisdiction HEMEL HEMPSTEAD, HERTFORDSHIRE, ENGLAND
Investors in Maxitone
Maxitone has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include GSK.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Developer of pharmaceuticals and vaccines for various therapeutic areas | 1715 | gsk.com | Brentford, United Kingdom |
Investor details for Maxitone
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Timeline of Maxitone
2 dated milestones of Maxitone across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Maxitone is founded.
- Exit Acquired by GSK.
Competitors of Maxitone
Maxitone has 3 listed competitors in our database. They include Myprotein, Grenade and Bio-synergy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| myprotein.com | 2004 | Northwich, United Kingdom | A range of sports nutrition products is manufactured and marketed. | |||
| grenade.com | 2010 | Coventry, United Kingdom | 81 | Sports nutrition products are provided for athletes' health maintenance. | ||
| bio-synergy.uk | 1997 | London, United Kingdom | 2 | Offers protein and health supplements for muscle building and wellbeing. |
Detailed competitors of Maxitone
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Web traffic of Maxitone
Websites that share an audience with Maxitone (maxitone.com).
Websites whose visitors overlap most with Maxitone. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
maxishop.com | maxishop.com | 100% | – | ||
maxifuel.com | maxifuel.com | 100% | – | ||
| maximuscle.com | 94% | 7.2K | #3,573,574 | View details | |
| maxinutrition.com | 69% | 126.9K | #362,760 | View details |
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Frequently Asked Questions about Maxitone
Maxitone was founded in 1995.
Maxitone is headquartered in Hemel Hempstead, United Kingdom.
Maxitone has 1,787 employees.
Annual revenue of Maxitone is $98.37M as on Sep 30, 2021.
Maxitone was established in 1995 in Hemel Hempstead, United Kingdom, as part of the sports nutrition sector. Protein-based products are provided by the company to support healthy active women in toning and weight management. Operations are conducted as a subsidiary of GlaxoSmithKline, following its acquisition in December 2010 for 255 million. Focus is placed on targeted nutrition solutions within the broader Maxinutrition framework.
Maxitone's top competitors include Myprotein, Grenade and Bio-synergy.
Maxitone has 1 investor. Key investors include GSK.
Maxitone operates through Hollywood Bowl Group Plc.
Yes. Maxitone was acquired by GSK in December 2010.