About Grey Global
Grey Global is a Business Services company based in New York (United States) founded in 1917, and was acquired by WPP in September 2004. Provider of advertising, branding, PR, and content marketing services. The company has 51 employees. Grey Global has completed 8 acquisitions, including ArcTouch, Autumn Worldwide and Maruri. Its chief executive, as recorded, is Nirvik Singh. Its website grey.com draws about 112 thousand monthly visits. Its Indian entity Grey Worldwide (India) Private Limited reported revenue of ₹15.25 Cr. Grey Global offers products and services including Advertising Campaigns, Brand Strategy, Digital Marketing, and Inclusive Design. Its focus areas include Marketing Services and Full Service Marketing Agency. Its competitors include Townsquare Media, Advantage Solutions and Prophet; 2 of its 3 listed competitors have raised funding.
Company details
Grey Global was founded in 1917 and is headquartered in New York, United States. Operations focus on the advertising and marketing sector, where services such as branding, public relations, and content marketing are delivered to clients. The company maintains a global presence through its domain grey.com, supporting various communication needs across industries. Leadership includes CEOs Nirvik Singh and Laura Maness.
- Headquarters New York, United States
- Employees 51
- Stage Acquired
- SectorsBusiness Services
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website grey.com
- Social LinkedIn X Facebook
- Acquired by WPP (Sep 2004)
- Legal Name Grey Worldwide (India) Private Limited
- Date of Incorporation 04 Sep, 1975
- Jurisdiction Mumbai, Maharashtra, India
Associated legal entities of Grey Global
Grey Global operates through Grey Worldwide (India) Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Grey Worldwide (India) Private Limited CIN U74210MH1975PTC018529 | Active | 04 Sep 1975 | Mumbai, Maharashtra | ₹15.2 Cr | 51 | 3 | View details |
Products & Services of Grey Global
Grey Global offers a comprehensive portfolio of products and services, including Advertising Campaigns, Brand Strategy, Digital Marketing, and Inclusive Design.
Develops effective ads for brands like AB InBev
Offers strategic planning for client branding
Creates digital campaigns for visibility
Focuses on accessible and innovative designs
Investors in Grey Global
Grey Global has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include WPP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Content marketing services are provided by WPP globally. | 1971 | wpp.com | London, United Kingdom |
Investor details for Grey Global
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Board of directors of Grey Worldwide (India) Private Limited (Grey Global)
Grey Worldwide (India) Private Limited is the primary company behind Grey Global. The board of Grey Worldwide (India) Private Limited currently have 3 directors; the longest-serving is Vijay Madhavrao Surve, appointed in 2026. 19 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vijay Madhavrao Surve DIN 07028195 | Director | 18 Mar 2026 | 7 mo | Grey Worldwide (India) Private Limited |
| Andrew S Kochar DIN 08861711 | Director | 18 Mar 2026 | 7 mo | Grey Worldwide (India) Private Limited |
| Kiran Hebbale Ramamurthy DIN 10333383 | Director | 18 Mar 2026 | 7 mo | Grey Worldwide (India) Private Limited |
People of Grey Global
189 people are tracked at Grey Global (146 in leadership, 43 in team); the tracked headcount is 51.
| Name | Role | Group |
|---|---|---|
| CEO | Leadership | |
Laura Maness | CEO | Leadership |
Brittany Strashinsky | Svp, Account Director | Leadership |
Kelly Langefeld | Vp, Account Director | Leadership |
Cara Gordon | Vp, Account Director | Leadership |
Cory Berger | Worldwide Chief Marketing Officer | Leadership |
Jessica Womack | Strategy Director | Leadership |
Raquel Messias | Strategic Planning Director | Leadership |
Alice Norcia | Global Head Of Communications | Leadership |
Kelsey Murray | Head Of Global Growth | Leadership |
Alex Hamill Hagler | Vp, Account Director | Leadership |
Carly Spellman | VP Account Director | Leadership |
Jonathan Lee | Global Chief Strategy Officer & Global Chief Data Officer | Leadership |
Jenisha Eugene | Associate Vice President | Leadership |
Natasha Thomas | Planning Director | Leadership |
Mike Medeiros | Head Of Strategy, Health | Leadership |
Nurur Rahman | Executive Creative Director | Leadership |
Diego Medvedocky | Global Creative Partner | Leadership |
Beth Culley | Svp, Account Director- Directv/at&t | Leadership |
Mahima Kukreja | Group Creative Director | Leadership |
169 more people are available in the full profile.
Complete people profiles for Grey Global
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Financials of Grey Global
Figures of Grey Worldwide (India) Private Limited, the primary company behind Grey Global, for FY 2025. Revenue was ₹15.25 Cr (-43% year on year). Net loss was -₹9.27 Cr (-61% margin). EBITDA was -₹8.55 Cr (-56% margin). Revenue has grown at a compounded annual rate of -14% over three years and -13% over five years.
- ₹15.25 CrRevenue · FY 2025 · -43% YoY
- -₹9.27 CrNet loss · -61% margin
- -₹8.55 CrEBITDA · -56% margin
- ₹3.80 CrPaid-up capital
- 51Employees (provident fund records)
- -14%Revenue CAGR, 3 years
- -13%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Grey Worldwide (India) Private Limited are on its company page.
Detailed financial statements for Grey Global
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Investments & Acquisitions by Grey Global
Grey Global has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include ArcTouch, Autumn Worldwide and Maruri.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of digital & influencer marketing, SMM, SEO and SEM services | autumnworldwide.com | Bengaluru, India | 2005 | Oct 2018 | •••• | |
Digital marketing and advertising services are provided worldwide. | sensiogrey.com | 1998 | Jul 2017 | •••• | ||
Branding, market research, advertising, and event management services are offered. | tank.ca | Canada | 2000 | Dec 2016 | •••• | |
Branding, advertising, and public relations services are provided. | maruri.ec | Guayaquil, Ecuador | 1991 | Aug 2016 | •••• | |
Custom mobile apps are developed for smartphones and tablets. | arctouch.com | San Francisco, United States | 2008 | Jan 2016 | •••• | |
Creative digital agency | vinyl-i.com | Seoul, South Korea | 2000 | Jan 2016 | •••• | |
Advertising, branding, market research, and web design services are provided. | nudejeh.com | Bangkok, Thailand | 2011 | Aug 2015 | •••• | |
Limited information available | mediarepublic.com | Netherlands | 2001 | Nov 2013 | •••• |
Complete acquisition details for Grey Global
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Timeline of Grey Global
10 dated milestones of Grey Global across 101 years, from founding to its latest funding, stage changes and deals.
- Founded Grey Global is founded.
- Exit Acquired by WPP.
- Acquisition Acquires Media Republic.
- Acquisition Acquires nudeJEH.
- Acquisition Acquires Vinyl I.
- Acquisition Acquires ArcTouch.
- Acquisition Acquires Maruri.
- Acquisition Acquires tank.ca.
- Acquisition Acquires SensioGrey.
- Acquisition Acquires Autumn Worldwide.
Competitors of Grey Global
Grey Global has 3 listed competitors in our database, 2 of them funded. They include Townsquare Media, Advantage Solutions and Prophet.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| advantagesolutions.net | 1987 | Irvine, United States | 21 | Consumer packaged goods sales and digital marketing services are provided. | ||
| prophet.com | 1992 | San Francisco, United States | $94.33M | Brand and marketing consulting solutions provider |
Detailed competitors of Grey Global
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Web traffic of Grey Global
The website of Grey Global (grey.com) receives about 111.7K visits a month and ranks #335,823 among all websites worldwide, #9,826 in Marketing and Advertising.
- Monthly visits111.7K
- Unique visitors49K
per month
- Global rank#335,823
among all websites
- Category rank#9,826
Business and Consumer Services · Marketing and Advertising
- Bounce rate38%
- Pages per visit2.2
- Average visit21 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Grey Global. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
leoburnett.com | leoburnett.com | 100% | #9,982,150 | – | |
| bbdo.com | 93% | 59.8K | #588,928 | View details | |
wk.com | wk.com | 93% | #338,141 | – | |
| mccann.com | 93% | 74.2K | #561,066 | View details | |
| ogilvy.com | 90% | 422.5K | #142,523 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Grey Global
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Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as Grey Global (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Grey Global
Complete news archive for Grey Global
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Frequently Asked Questions about Grey Global
Grey Global was founded in 1917.
Grey Global is headquartered in New York, United States. It is registered at New York, New York, United States.
Nirvik Singh is the CEO of Grey Global, as recorded in our data.
Grey Global has 51 employees.
The primary company behind Grey Global, Grey Worldwide (India) Private Limited, reported revenue of ₹15.25 Cr for FY 2025, down 43% year on year.
Grey Global was founded in 1917 and is headquartered in New York, United States. Operations focus on the advertising and marketing sector, where services such as branding, public relations, and content marketing are delivered to clients. The company maintains a global presence through its domain grey.com, supporting various communication needs across industries. Leadership includes CEOs Nirvik Singh and Laura Maness.
Grey Global's top competitors include Townsquare Media, Prophet and Advantage Solutions.
Grey Global offers Advertising Campaigns, Brand Strategy, Digital Marketing, and Inclusive Design.
Grey Global has made 8 acquisitions, including ArcTouch, Autumn Worldwide, and Maruri.
Grey Global has 1 investor. Key investors include WPP.
Grey Global operates through Grey Worldwide (India) Private Limited.
Yes. Grey Global was acquired by WPP in September 2004.