Grey Global

New York, United States Founded: 1917 • Age: 109 yrs Acquired By WPP
Provider of advertising, branding, PR, and content marketing services
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About Grey Global

Grey Global is a company based in New York (United States) founded in 1917 was acquired by WPP in September 2004.. The company has 51 employees as of September 27, 2024. Grey Global has completed 8 acquisitions, including ArcTouch, Autumn Worldwide and Maruri. Grey Global offers products and services including Advertising Campaigns, Brand Strategy, Digital Marketing, and Inclusive Design. Grey Global operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.

  • Headquarter New York, United States
  • Employees 51 as on 27 Sep, 2024
  • Sectors
    Business Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Grey Worldwide (India) Private Limited
  • Date of Incorporation 04 Sep, 1975
  • Jurisdiction Mumbai, Maharashtra, India
Operational Areas
Business Services → Customer Experience & Marketing Services
Key Metrics
  • Annual Revenue
    $2.92 M (USD)
    -25.87
    as on Dec 31, 2022
  • Net Profit
    $-935.07 K (USD)
    -1393.83
    as on Dec 31, 2022
  • EBITDA
    $-554.46 K (USD)
    -368.35
    as on Dec 31, 2022
  • Latest Funding Round
  • Investors
  • Employee Count
    51

    as on Sep 27, 2024

  • Investments & Acquisitions
    ArcTouch

    & 7 more

  • Acquired by
    WPP

    (Sep 13, 2004)

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Products & Services of Grey Global

Grey Global offers a comprehensive portfolio of products and services, including Advertising Campaigns, Brand Strategy, Digital Marketing, and Inclusive Design. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Develops effective ads for brands like AB InBev

Offers strategic planning for client branding

Creates digital campaigns for visibility

Focuses on accessible and innovative designs

People of Grey Global
Headcount 5000-10000
Employee Profiles 188
Employee Profiles
People
Javier Bonilla Arsac
CCO P&g North America GREY
People
Laura Maness
Global CEO
People
Brittany Strashinsky
Svp, Account Director
People
Kelly Langefeld
Vp, Account Director

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Funding Insights of Grey Global

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Grey Global

Grey Global has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include WPP. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Content marketing services are provided by WPP globally.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Grey Global

Grey Global has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include ArcTouch, Autumn Worldwide and Maruri. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Advertising, branding, market research, and web design services are provided.
2011
Custom mobile apps are developed for smartphones and tablets.
2008
Provider of digital & influencer marketing, SMM, SEO and SEM services
2005
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Grey Global

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Grey Global Comparisons

Employees
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Competitors of Grey Global

Grey Global operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Digital advertising and content marketing services are provided globally.
domain founded_year HQ Location
Media Company focused on radio broadcasting, live events, marketing solutions
domain founded_year HQ Location
Consumer packaged goods sales and digital marketing services are provided.
domain founded_year HQ Location
Brand and marketing consulting solutions provider
domain founded_year HQ Location
Digital marketing services including paid search and e-commerce are provided.
domain founded_year HQ Location
Digital marketing, advertising, and IT services are provided globally.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Grey Global

Frequently Asked Questions about Grey Global

When was Grey Global founded?

Grey Global was founded in 1917.

Where is Grey Global located?

Grey Global is headquartered in New York, United States. It is registered at New York, New York, United States.

Who is the current CEO of Grey Global?

Nirvik Singh is the current CEO of Grey Global.

How many employees does Grey Global have?

As of Sep 27, 2024, the latest employee count at Grey Global is 51.

What is the annual revenue of Grey Global?

Annual revenue of Grey Global is $2.92M as on Dec 31, 2022.

What does Grey Global do?

Grey Global was founded in 1917 and is headquartered in New York, United States. Operations focus on the advertising and marketing sector, where services such as branding, public relations, and content marketing are delivered to clients. The company maintains a global presence through its domain grey.com, supporting various communication needs across industries. Leadership includes CEOs Nirvik Singh and Laura Maness.

Who are the top competitors of Grey Global?

Grey Global's top competitors include S⁴Capital, Townsquare Media and Tinuiti.

What products or services does Grey Global offer?

Grey Global offers Advertising Campaigns, Brand Strategy, Digital Marketing, and Inclusive Design.

How many acquisitions has Grey Global made?

Grey Global has made 8 acquisitions, including ArcTouch, Autumn Worldwide, and Maruri.

Who are Grey Global's investors?

Grey Global has 1 investor. Key investors include WPP.

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