About Gu Desserts
Gu Desserts is a Consumer company based in Bishop's Stortford (United Kingdom) founded in 2003 by James Averdieck, and was acquired by Exponent in May 2021. Brand of cheesecake, mousse and dessert. Its chief executive, as recorded, is Peter Utting. Its website gudesserts.com draws about 52 thousand monthly visits. Gu Desserts offers products and services including Victoria Sponge Cake Pot, Chocolate Fudge Cake Pot, Coffee & Hazelnut Cake Pot, Salted Caramel Cheesecake, and Chocolate Melting Middle. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its legal entity is Gü Indulgent Foods Limited. Its competitors include Pukka Pies, The Original Baker and Dean’s.
Company details
Gu Desserts was founded in 2003 by James Averdieck and operates within the food sector. Specialization is placed on producing cheesecakes, mousses, and various desserts, with products accessible via the gudesserts.com domain. Leadership is currently provided by CEO Peter Utting. Distribution occurs through retail and online channels, focusing on premium dessert offerings in the UK market.
- InvestorsNoble Foods
& 1 more
- Acquired by
Products & Services of Gu Desserts
Gu Desserts offers a comprehensive portfolio of products and services, including Victoria Sponge Cake Pot, Chocolate Fudge Cake Pot, Coffee & Hazelnut Cake Pot, Salted Caramel Cheesecake, and Chocolate Melting Middle.
Indulgent sponge cake in a reusable pot for home treats.
Rich chocolate fudge dessert for quick indulgence.
Flavored cake pot combining coffee and hazelnut flavors.
Creamy cheesecake with salted caramel topping.
Decadent chocolate dessert with a molten center.
Investors in Gu Desserts
Gu Desserts has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Noble Foods and Exponent.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Exponent is engaged in private equity investments across Europe. | exponentpe.com | London, United Kingdom | ||
Vertically integrated egg producer and supplier of fresh food brands | 1920 | noblefoods.co.uk | Witney, United Kingdom |
Investor details for Gu Desserts
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People of Gu Desserts
3 people are tracked at Gu Desserts (3 in leadership).
| Name | Role | Group |
|---|---|---|
James Averdieck | Founder | Leadership |
Peter Utting | CEO | Leadership |
Paul Frampton | Chief Financial Officer | Leadership |
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Timeline of Gu Desserts
3 dated milestones of Gu Desserts across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Gu Desserts is founded.
- Exit Acquired by Noble Foods.
- Exit Acquired by Exponent.
Competitors of Gu Desserts
Gu Desserts has 3 listed competitors in our database. They include Pukka Pies, The Original Baker and Dean’s.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pukkapies.co.uk | 1963 | Syston, United Kingdom | 386 | Produces and distributes a variety of frozen pies, slices, and pastries for consumers. | ||
| theoriginalbaker.co.uk | 2018 | Malton, United Kingdom | 63 | Brand of pastries | ||
| deans.co.uk | 1975 | Huntly, United Kingdom | Shortbreads and biscuits are manufactured under the Dean’s brand. |
Detailed competitors of Gu Desserts
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Web traffic of Gu Desserts
The website of Gu Desserts (gudesserts.com) receives about 52K visits a month and ranks #617,343 among all websites worldwide, #3,835 in Groceries.
- Monthly visits52K
▼ 14.7% vs previous month
- Unique visitors24.7K
per month
- Global rank#617,343
among all websites
- Category rank#3,835
Food and Drink · Groceries
- Bounce rate60%
- Pages per visit1.6
- Average visit12 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with Gu Desserts. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| potsandco.com | 100% | 4K | #4,594,482 | View details | |
cakesandbakes.co.uk | cakesandbakes.co.uk | 93% | #1,285,249 | – | |
| getawaydesserts.com | 52% | 15.5K | #1,001,457 | View details | |
| bakewithshivesh.com | 48% | #371,773 | View details | ||
| theobroma.in | 48% | 336.3K | #157,634 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Gu Desserts
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Related news about Gu Desserts
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Frequently Asked Questions about Gu Desserts
Gu Desserts was founded in 2003.
Gu Desserts is headquartered in Bishop's Stortford, United Kingdom. It is registered at Bishop's Stortford, Hertfordshire, United Kingdom.
Peter Utting is the CEO of Gu Desserts, as recorded in our data.
Gu Desserts was founded in 2003 by James Averdieck and operates within the food sector. Specialization is placed on producing cheesecakes, mousses, and various desserts, with products accessible via the gudesserts.com domain. Leadership is currently provided by CEO Peter Utting. Distribution occurs through retail and online channels, focusing on premium dessert offerings in the UK market.
Gu Desserts's top competitors include Dean’s, The Original Baker and Pukka Pies.
Gu Desserts offers Victoria Sponge Cake Pot, Chocolate Fudge Cake Pot, Coffee & Hazelnut Cake Pot, Salted Caramel Cheesecake, and Chocolate Melting Middle.
Gu Desserts has 2 investors. Key investors include Noble Foods, and Exponent.
Gu Desserts operates through Gü Indulgent Foods Limited.
Yes. Gu Desserts was acquired by Exponent in May 2021.