Gu Desserts
About Gu Desserts
Gu Desserts is a company founded in 2003 by James Averdieck was acquired by Exponent in May 2021.. Gu Desserts offers products and services including Victoria Sponge Cake Pot, Chocolate Fudge Cake Pot, Coffee & Hazelnut Cake Pot, Salted Caramel Cheesecake, and Chocolate Melting Middle. Gu Desserts operates in a competitive market with competitors including Higgidy, Pukka Pies, The Original Baker, Dean’s and Love Brownies, among others.
- Founders James Averdieck
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Sectors
Consumer
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Phone
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Website
*********
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Social
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- Legal Name Gü Indulgent Foods Limited
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Noble Foods
& 1 more
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Employee Count
Employee Count
- Acquired by
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Products & Services of Gu Desserts
Gu Desserts offers a comprehensive portfolio of products and services, including Victoria Sponge Cake Pot, Chocolate Fudge Cake Pot, Coffee & Hazelnut Cake Pot, Salted Caramel Cheesecake, and Chocolate Melting Middle. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Indulgent sponge cake in a reusable pot for home treats.
Rich chocolate fudge dessert for quick indulgence.
Flavored cake pot combining coffee and hazelnut flavors.
Creamy cheesecake with salted caramel topping.
Decadent chocolate dessert with a molten center.
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Funding Insights of Gu Desserts
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Gu Desserts
Gu Desserts has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Noble Foods and Exponent. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Exponent is engaged in private equity investments across Europe.
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Vertically integrated egg producer and supplier of fresh food brands
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| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Gu Desserts
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Gu Desserts
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Gu Desserts Comparisons
Competitors of Gu Desserts
Gu Desserts operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Higgidy, Pukka Pies, The Original Baker, Dean’s and Love Brownies, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Bakery snacks are processed, packaged, and supplied to markets.
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| domain | founded_year | HQ Location |
Produces and distributes a variety of frozen pies, slices, and pastries for consumers.
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| domain | founded_year | HQ Location |
Brand of pastries
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| domain | founded_year | HQ Location |
Shortbreads and biscuits are manufactured under the Dean’s brand.
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| domain | founded_year | HQ Location |
Chain of restaurants offering cakes
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| domain | founded_year | HQ Location |
Pie snacks are produced and branded by Square Pie.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Gu Desserts
Frequently Asked Questions about Gu Desserts
When was Gu Desserts founded?
Gu Desserts was founded in 2003.
Who is the current CEO of Gu Desserts?
Peter Utting is the current CEO of Gu Desserts.
What does Gu Desserts do?
Gu Desserts was founded in 2003 by James Averdieck and operates within the food sector. Specialization is placed on producing cheesecakes, mousses, and various desserts, with products accessible via the gudesserts.com domain. Leadership is currently provided by CEO Peter Utting. Distribution occurs through retail and online channels, focusing on premium dessert offerings in the UK market.
Who are the top competitors of Gu Desserts?
What products or services does Gu Desserts offer?
Gu Desserts offers Victoria Sponge Cake Pot, Chocolate Fudge Cake Pot, Coffee & Hazelnut Cake Pot, Salted Caramel Cheesecake, and Chocolate Melting Middle.
Who are Gu Desserts's investors?
Gu Desserts has 2 investors. Key investors include Noble Foods, and Exponent.