About HabitAware
HabitAware is a Healthcare company based in Minneapolis (United States) founded in 2015. Wearable wristband created to detect and disrupt repetitive behaviors. It operates in the Healthcare and Technology sectors. HabitAware has raised $770 thousand across 8 funding rounds from investors including HHS, America’s Seed Fund and HAX. Its website habitaware.com draws about 22 thousand monthly visits. Its focus areas include HealthTech, Fitness & Wellness Tech, Mind & Body Wellness and Stress Management. Its legal entity is HABITAWARE, INC. Its competitors include Headspace, aptihealth and NUE Life; 3 of its 3 listed competitors have raised funding.
Company details
HabitAware was founded in 2015 in Minneapolis, United States, within the wearable technology sector focused on behavioral health. A wristband device is paired with a smartphone app, which users train to identify specific body-focused repetitive behaviors. Vibration alerts are delivered by the wristband upon detection, without requiring ongoing connectivity. Single or dual bracelet options are offered to accommodate user needs.
- Headquarters Minneapolis, United States
- SectorsHealthcareTechnology
- Website category Health · Mental Health
- Website habitaware.com
- Social X Facebook Instagram YouTube
- Legal Name Habitaware, Inc.
- Total Equity Funding$770K (USD)
in 8 rounds
- Latest Funding Round$819.46K (USD), Grant
Aug 2023
- InvestorsHHS
& 2 more
Apps and channels of HabitAware
its YouTube channel HabitAware has 1.94K subscribers and 30 videos.
Videos from HabitAware
The most watched videos on HabitAware's YouTube channel, HabitAware (1.94K subscribers). Click a video to play it here.
More on HabitAware.
Funding Insights of HabitAware
HabitAware has successfully raised a total of $770K across 8 strategic funding rounds. The most recent funding activity was a Grant round of $819.46 thousand completed in August 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $770,000
- Total Rounds 8
- Last Round Grant — $819,456
- First Round $100,000
(May 2016)
- Investors Count 3
All 8 funding rounds of HabitAware with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2023 | $819,456 | Grant | – | – | |
| Jul 2019 | $269,695 | Grant | – | – | |
| Jun 2018 | $3.44M | Grant | – | – | |
| Mar 2018 | Seed | – | – | – | |
| Mar 2018 | Debt – Conventional | – | – | – | |
| Aug 2017 | $160,000 | Seed | – | – | – |
| Jan 2017 | $510,000 | Seed | – | – | – |
| May 2016 | $100,000 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in HabitAware
HabitAware has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include HHS, America’s Seed Fund and HAX.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund backed by the US Government | seedfund.nsf.gov | Alexandria, United States | ||
Startups are accelerated via a 111-day program with seed funding. | hax.co | San Francisco, United States | ||
Public health and human services are overseen by HHS. | 1953 | hhs.gov |
Investor details for HabitAware
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of HabitAware
6 people are tracked at HabitAware (3 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Ellen Crupi | Director, Business Development & Awareness | Leadership |
Kirk Klobe | CTO | Leadership |
Sameer Kumar | CEO | Leadership |
Mari Larsen | Lead Designer, Marketing Coordinator, & Community Engagement Manager | Team |
Antonio Montoya | Signals Analysis Engineering | Team |
John Pritchard | Lead Hardware Engineer | Team |
Complete people profiles for HabitAware
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of HabitAware
3 dated milestones of HabitAware across 8 years, from founding to its latest funding, stage changes and deals.
- Founded HabitAware is founded.
- Funding First funding round of $100K.
- Funding Latest funding round, Grant, of $819K.
Competitors of HabitAware
HabitAware has 3 listed competitors in our database, 3 of them funded. They include Headspace, aptihealth and NUE Life.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| headspace.com | 2010 | Santa Monica, United States | $178.36M | 906 | Mindfulness and mental wellness tools and services are provided. | |
| aptihealth.com | 2017 | Boston, United States | $63.3M | 187 | Provider of practice management and mental health solutions for patients, providers, and employees | |
| nue.life | 2020 | Miami, United States | $26.3M | Personalized stress management programs are offered by NUE Life. |
Detailed competitors of HabitAware
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of HabitAware
The website of HabitAware (habitaware.com) receives about 21.5K visits a month and ranks #1,036,667 among all websites worldwide, #1,873 in Mental Health.
- Monthly visits21.5K
▼ 18.4% vs previous month
- Unique visitors10K
per month
- Global rank#1,036,667
among all websites
- Category rank#1,873
Health · Mental Health
- Bounce rate49%
- Pages per visit2.4
- Average visit4 min 53 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with HabitAware. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| trichstop.com | 100% | #1,053,294 | View details | ||
| apolloneuro.com | 55% | 199.5K | #190,687 | View details |
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as HabitAware (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Habitaware
Complete news archive for HabitAware
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Frequently Asked Questions about HabitAware
HabitAware was founded in 2015 and raised its 1st funding round 1 year after it was founded.
HabitAware is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.
HabitAware is a funded company, having raised a total of $770K across 8 funding rounds to date. The company's 1st funding round was a Seed of $100K, raised on May 2016.
HabitAware was founded in 2015 in Minneapolis, United States, within the wearable technology sector focused on behavioral health. A wristband device is paired with a smartphone app, which users train to identify specific body-focused repetitive behaviors. Vibration alerts are delivered by the wristband upon detection, without requiring ongoing connectivity. Single or dual bracelet options are offered to accommodate user needs.
HabitAware's top competitors include Headspace, aptihealth and NUE Life.
HabitAware has 3 investors. Key investors include HHS, America’s Seed Fund, and HAX.
HabitAware operates through Habitaware, Inc..