About Halla
Halla is a Retail company based in Los Angeles (United States) founded in 2016, and was acquired by Wynshop in March 2024. Personalized food recommendations are provided to grocery shoppers. It operates on a AI-as-a-Service and SaaS (Software-as-a-Service) model. Halla has raised $7.14 million across 3 funding rounds from investors including Wynshop, Food Retail Ventures and SOSV. Halla offers products and services including Halla Intelligence, Recommendations, Substitutions, and AI-Powered Semantic Search. Its focus areas include Technology, Artificial Intelligence, Retail Tech and Grocery. Its legal entity is Wynshop Enterprises Inc. Its competitors include Zenput, Silo and SPS Commerce; 3 of its 3 listed competitors have raised funding.
Company details
Halla, integrated with Wynshop, is dedicated to transforming grocery retail through AI-driven personalization solutions. Its proprietary Halla Intelligence engine leverages over 100 billion data points to predict shopper preferences and recommend products, enhancing engagement and sales. The technology serves the grocery sector by offering tailored digital shopping experiences across various channels, including e-commerce, digital marketing, and in-store fulfillment. Solutions such as Recommendations, Substitutions, and AI-Powered Semantic Search are designed to meet unique consumer needs with precision.
Products & Services of Halla
Halla offers a comprehensive portfolio of products and services, including Halla Intelligence, Recommendations, Substitutions, and AI-Powered Semantic Search.
AI engine built for grocery personalization and recommendations.
Dynamic product suggestions based on shopper behavior data.
Relevant replacement products identified using real-time inventory data.
NLP search engine interpreting intent for grocery products.
Funding Insights of Halla
Halla has successfully raised a total of $7.14M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $1.24 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.14M
- Total Rounds 3
- Last Round Series A — $1.24M
- First Round $1.4M
(May 2019)
- Investors Count 3
All 3 funding rounds of Halla with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $1.24M | Series A | – | – | – |
| Jul 2021 | $4.5M | Series A | – | Food Retail Ventures, EA Ventures | |
| May 2019 | $1.4M | Seed | – | – |
4 investors in total: 4 institutional.
Investors in Halla
Halla has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Wynshop, Food Retail Ventures and SOSV.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is provided to food and retail tech startups. | foodretailventures.com | Miami, United States | ||
Venture capital and accelerator services are provided across multiple sectors. | sosv.com | Cork, Ireland | ||
ea ventures provides brand identity, web development, app development, and digital marketing services. | 2014 | eaventures.co | Atlanta, United States | |
Platform offering digital commerce and fulfillment technology for grocery businesses | 2020 | wynshop.com | Miami, United States |
Investor details for Halla
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People of Halla
10 people are tracked at Halla (2 in leadership, 7 in board & advisors, 1 in team).
| Name | Role | Group |
|---|---|---|
Toby Blue | CMO & Advisor | Leadership |
Olivia Marshall | Director, Operations | Leadership |
Eugenio Perrier | Advisor | Board & advisors |
Steve Yankovich | Advisory Board | Board & advisors |
Daniel Fruhman | Advisor | Board & advisors |
James McCann | Advisor | Board & advisors |
Alexander Tuzhilin | Advisor | Board & advisors |
Luke Cherrington | Advisor | Board & advisors |
Jordan Levy | Advisor | Board & advisors |
Alyssa Palmer | Knowledge Engineer | Team |
Complete people profiles for Halla
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Timeline of Halla
4 dated milestones of Halla across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Halla is founded.
- Funding First funding round of $1.4M.
- Funding Latest funding round, Series A, of $1.2M.
- Exit Acquired by Wynshop.
Competitors of Halla
Halla has 3 listed competitors in our database, 3 of them funded. They include Zenput, Silo and SPS Commerce.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zenput.com | 2011 | San Francisco, United States | $43.82M | 71 | Zenput is utilized as an operations execution platform for multi-unit operators. | |
| usesilo.com | 2017 | San Francisco, United States | $44M | 56 | Software suite solutions are provided for food distributor businesses. | |
| spscommerce.com | 1998 | Minneapolis, United States | $50.5M | 1,502 | Software suite solutions for retail supply chain are provided. |
Detailed competitors of Halla
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Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Halla (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Halla
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Frequently Asked Questions about Halla
Halla was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Halla is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Halla is a funded company, having raised a total of $7.14M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.4M, raised on May 2019.
Annual revenue of Halla is $213.81K as on Dec 31, 2022.
Halla, integrated with Wynshop, is dedicated to transforming grocery retail through AI-driven personalization solutions. Its proprietary Halla Intelligence engine leverages over 100 billion data points to predict shopper preferences and recommend products, enhancing engagement and sales. The technology serves the grocery sector by offering tailored digital shopping experiences across various channels, including e-commerce, digital marketing, and in-store fulfillment. Solutions such as Recommendations, Substitutions, and AI-Powered Semantic Search are designed to meet unique consumer needs with precision.
Halla's top competitors include SPS Commerce, Zenput and Silo.
Halla offers Halla Intelligence, Recommendations, Substitutions, and AI-Powered Semantic Search.
Halla has 4 investors. Key investors include Wynshop, Food Retail Ventures, SOSV, and EA Ventures.
Halla operates through Wynshop Enterprises Inc..
Yes. Halla was acquired by Wynshop in March 2024.