About Handpickd
Handpickd is a Retail company based in Gurugram (India) founded in 2024 by Nitin Gupta, Sahil Madan, and Anant Goel. Platform offering pesticide-free fruits and vegetables. It operates in the Retail and Agriculture sectors. Handpickd has raised $22.53 million across 3 funding rounds from investors including Bertelsmann India Investments, Beenext and Genesia Ventures. The company has 64 employees. Its focus areas include Food and Agriculture Tech, Crop Tech, ECommerce and Farm Produce. Its competitors include Pluckk, Deep Rooted and Gourmet Garden; 3 of its 3 listed competitors have raised funding.
Company details
Handpickd was founded in 2024 in Gurugram, India, within the agritech sector focused on fresh produce. Pesticide-free fruits and vegetables are sourced directly from farmers each morning, based on customer orders received through a dedicated application. Specific quantities of various items can be ordered, ensuring timely delivery of farm-fresh goods to users in the region.
- Headquarters Gurugram, India
- Employees 64
- Founders Nitin Gupta, Sahil Madan, Anant Goel
- SectorsRetailAgriculture
- Website handpickd.farm
- Social LinkedIn
- Annual Revenue$63.53 K (USD)as on Mar 31, 2024
- Net Profit-$49.48 K (USD)as on Mar 31, 2024
- EBITDA-$49.48 K (USD)as on Mar 31, 2024
- Total Equity Funding$22.53M (USD)
in 3 rounds
- Latest Funding Round$15M (USD), Series A
Sep 2025
- InvestorsBertelsmann India Investments
& 10 more
- Employee Count64
Associated legal entities of Handpickd
Handpickd is associated with 2 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| A.N. Farm Assortment Private Limited CIN U46309DL2023PTC420761 | Active | 03 Oct 2023 | New Delhi, Delhi | ₹8.7 Cr | 56 | 2 | View details |
| Bcfd Technologies Private Limited CIN U72900HR2022PTC101414 | Active | 16 Feb 2022 | Gurugram, Haryana | ₹8.9 Cr | 94 | 3 | View details |
Apps and channels of Handpickd
Handpickd publishes 1 mobile app.
Funding Insights of Handpickd
Handpickd has successfully raised a total of $22.53M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $15 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $22.53M
- Total Rounds 3
- Last Round Series A — $15M
- First Round $5M
(May 2023)
- Investors Count 11
All 3 funding rounds of Handpickd with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2025 | $15M | Series A | – | Bertelsmann India Investments | |
| Jun 2025 | $2.53M | Seed | – | Genesia Ventures | |
| May 2023 | $5M | Seed | – | Beenext, White Venture Capital |
11 investors in total: 9 institutional and 2 angel.
Investors in Handpickd
Handpickd has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Bertelsmann India Investments, Beenext and Genesia Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital fund | beenext.com | Singapore, Singapore | ||
Venture capital firm focused on seed and early-stage investments in digital startups across Asia. | 2016 | genesiaventures.com | ||
Pre-seed startups are invested in by Eximius Ventures. | eximiusvc.com | Gurugram, India | ||
Venture capital fund focused on early-stage untapped founders | stargazervc.com | Portland, United States | ||
Venture capital firm backed by Bertelsmann | 2012 | biifund.com | Abcoude, Netherlands | |
Investments are made in early-stage companies by Titan Capital. | titancapital.vc | Gurugram, India | ||
| whiteventurecap.com | ||||
| nbventuresme.com | ||||
| sunrisesunsetfamilytrust.tcc.mode | ||||
KB Kunal Bahl | unknown_0f292d749e414fabb |
Investor details for Handpickd
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Handpickd
The boards of the 2 registered companies of Handpickd currently have 5 directors; the longest-serving is Anant Vishal Goel, appointed in 2022.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Anant Vishal Goel DIN 05113410 | Director | 16 Feb 2022 | 4 yrs 8 mo | Bcfd Technologies Private Limited |
| Sahil Madan DIN 08700380 | Director | 16 Feb 2022 | 4 yrs 8 mo | Bcfd Technologies Private Limited |
| Nitin Gupta DIN 09224976 | Director | 16 Feb 2022 | 4 yrs 8 mo | Bcfd Technologies Private Limited |
| Naveen Panwar DIN 10340142 | Director | 03 Oct 2023 | 3 yrs | A.N. Farm Assortment Private Limited |
| Anubhav Goel DIN 02847647 | Director | 03 Oct 2023 | 3 yrs | A.N. Farm Assortment Private Limited |
People of Handpickd
3 people are tracked at Handpickd (3 in leadership); the tracked headcount is 64.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CTO | Leadership | |
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Handpickd
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Verified entity values are shown only after access is granted.
Financials of Handpickd
Figures of A.N. Farm Assortment Private Limited, the primary company behind Handpickd, for FY 2025. Revenue was ₹8.75 Cr (+1563% year on year). Net loss was -₹58 Lakh (-7% margin). EBITDA was -₹58 Lakh (-7% margin).
- ₹8.75 CrRevenue · FY 2025 · +1563% YoY
- -₹58 LakhNet loss · -7% margin
- -₹58 LakhEBITDA · -7% margin
- ₹1 LakhPaid-up capital
- 56Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of A.N. Farm Assortment Private Limited are on its company page.
Detailed financial statements for Handpickd
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Handpickd
3 dated milestones of Handpickd across 2 years, from founding to its latest funding, stage changes and deals.
- Funding First funding round of $5.0M.
- Founded Handpickd is founded.
- Funding Latest funding round, Series A, of $15.0M.
Competitors of Handpickd
Handpickd has 3 listed competitors in our database, 3 of them funded. They include Pluckk, Deep Rooted and Gourmet Garden.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pluckk.in | 2017 | Mumbai, India | $21.07M | 130 | Fresh produce and prepared meal kits are delivered online. | |
| deeprooted.co | 2018 | Bengaluru, India | $24.52M | 12 | Farm-based fruits and vegetables are delivered via an online platform. | |
| gourmetgarden.in | 2018 | Bengaluru, India | $9.66M | 259 | Premium organic groceries and fresh produce are retailed online. |
Detailed competitors of Handpickd
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Web traffic of Handpickd
The website of Handpickd (handpickd.farm) receives about 4.2K visits a month.
- Monthly visits4.2K
▼ 22.8% vs previous month
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Handpickd (Food & Grocery Retail) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,488 | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | USD 1.17 B | 22,095 | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.52 M | 11,913 |
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Related news about Handpickd
Complete news archive for Handpickd
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Frequently Asked Questions about Handpickd
Handpickd was founded in 2024.
Handpickd is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Handpickd is a funded company, having raised a total of $22.53M across 3 funding rounds to date. The company's 1st funding round was a Seed of $5M, raised on May 2023.
Handpickd has 64 employees.
Annual revenue of Handpickd is $63.53K as on Mar 31, 2024.
Handpickd was founded in 2024 in Gurugram, India, within the agritech sector focused on fresh produce. Pesticide-free fruits and vegetables are sourced directly from farmers each morning, based on customer orders received through a dedicated application. Specific quantities of various items can be ordered, ensuring timely delivery of farm-fresh goods to users in the region.
Handpickd's top competitors include Pluckk, Deep Rooted and Gourmet Garden.
Handpickd has 11 investors. Key investors include Bertelsmann India Investments, Beenext, Genesia Ventures, Eximius Ventures, and Stargazer Ventures.
Handpickd is associated with 2 legal entities: A.N. Farm Assortment Private Limited, Bcfd Technologies Private Limited.
The legal entities of Handpickd currently have 5 directors, including Naveen Panwar, Anubhav Goel, Anant Vishal Goel and others.
Yes. Handpickd publishes handpickd: fruits & veggies.