About Hansa Cequity
Hansa Cequity is a Business Services company based in Bengaluru (India) founded in 2008. It operates as a consumer insights platform is provided for marketing solutions. Hansa Cequity has raised $6.1 million across 3 funding rounds from investors including ASK Pravi. The company has 263 employees. Hansa Cequity has completed 2 acquisitions, including DSquare Solutions and Inloyal. Hansa Cequity was last valued at $15.8 million in June 2015. Its chief executive is Neeraj Pratap Sangani. Its Indian entity Hansa Customer Equity Private Limited reported revenue of ₹94.54 Cr. Hansa Cequity offers products and services including Cequity ACE Insights, Cequity Smart, Cequity Q-Dedupe, Cequity Vārtā, and Cequity MPS. Its focus areas include Marketing Services and Consulting. Its competitors include 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
Hansa Cequity was founded in 2008 in Bengaluru, India. A platform is offered by the company that enables exploration of insights derived from data science and behavioral science. These solutions support responsive marketing outcomes across various industries, including retail, automotive, travel and hospitality, and healthcare. Operations are centered on delivering analytical tools for consumer behavior analysis in these sectors.
- Headquarters Bengaluru, India
- Employees 263
- Stage Minicorn
- SectorsBusiness Services
- Email••••••••
- Phone•••• ••••
- Website hansacequity.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Hansa Customer Equity Private Limited
- Date of Incorporation 27 Feb, 2008
- Jurisdiction Chennai, Tamil Nadu, India
- Annual Revenue₹94.54 Cr
FY 2025 · +16% YoY
- Net Profit₹4.20 Cr
FY 2025 · 4% margin
- EBITDA₹14.23 Cr
FY 2025 · 15% margin
- Total Equity Funding$6.1M (USD)
in 3 rounds
- Latest Funding Round$4.67M (USD), Series A
Jun 2015
- Investors
- Employee Count263
- Investments & AcquisitionsDSquare Solutions
& 1 more
Associated legal entities of Hansa Cequity
Hansa Cequity is associated with 3 registered companies on The Company Check; the primary company is Hansa Customer Equity Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Hansa Customer Equity Private Limited CIN U72501TN2008PTC066614 | Active | 27 Feb 2008 | Chennai, Tamil Nadu | ₹94.5 Cr | 263 | 6 | View details |
| Hansa Vision India Private Limited CIN U74900TN1988PTC015819 | Active | 06 Jun 1988 | Chennai, Tamil Nadu | ₹4.1 Cr | 28 | 3 | View details |
| Hansa Direct Private Limited CIN U74900TN2009PTC072651 | Active | 24 Aug 2009 | Chennai, Tamil Nadu | ₹35.2 Cr | 776 | 5 | View details |
Products & Services of Hansa Cequity
Hansa Cequity offers a comprehensive portfolio of products and services, including Cequity ACE Insights, Cequity Smart, Cequity Q-Dedupe, Cequity Vārtā, and Cequity MPS.
Provides AI-driven insights for data analytics and decision-making.
Offers tools for customer loyalty and engagement programs.
Handles data cleaning and enrichment for accurate analytics.
Delivers solutions for personalized marketing strategies.
Supports marketing performance tracking and optimization.
Apps and channels of Hansa Cequity
its YouTube channel HansaCequity has 164 subscribers and 30 videos.
Videos from Hansa Cequity
The most watched videos on Hansa Cequity's YouTube channel, HansaCequity (164 subscribers). Click a video to play it here.
More on HansaCequity.
Funding Insights of Hansa Cequity
Hansa Cequity has successfully raised a total of $6.1M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $4.67 million completed in June 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.1M
- Total Rounds 3
- Last Round Series A — $4.67M
- First Round $918,602
(Feb 2010)
- Investors Count 1
All 3 funding rounds of Hansa Cequity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2015 | $4.67M | Series A | $15.8M | ASK Pravi | – |
| Dec 2011 | $512,336 | Seed | $2.23M | – | – |
| Feb 2010 | $918,602 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2015 | $15.8M | •••••••• |
| Dec 2011 | $2.23M | •••••••• |
| Feb 2010 | $••••• | •••••••• |
Full valuation and stage history of Hansa Cequity
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $15.8M (Jun 2015). 1 investors in total: 1 institutional.
Investors in Hansa Cequity
Hansa Cequity has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include ASK Pravi.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
PE firm investing in India | – | askpravi.com | Mumbai, India |
Investor details for Hansa Cequity
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Board of directors of Hansa Customer Equity Private Limited (Hansa Cequity)
Hansa Customer Equity Private Limited is the primary company behind Hansa Cequity. The boards of the 3 registered companies of Hansa Cequity currently have 5 directors; the longest-serving is Narasimhan Krishnaswamy, appointed in 2008. 24 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Narasimhan Krishnaswamy DIN 00219883 | Director | 27 Feb 2008 | 18 yrs 7 mo | Hansa Customer Equity Private Limited, Hansa Direct Private Limited, Hansa Vision India Private Limited |
| Srinivasan Krishnaswamy DIN 00505093 | Director | 27 Feb 2008 | 18 yrs 7 mo | Hansa Customer Equity Private Limited, Hansa Direct Private Limited, Hansa Vision India Private Limited |
| Siddharth Srinivasan Swamy DIN 09400286 | Director | 15 Nov 2021 | 4 yrs 11 mo | Hansa Customer Equity Private Limited, Hansa Direct Private Limited |
| Thiruvallur Thattai Srinivasaraghavan DIN 00018247 | Director | 05 Aug 2023 | 3 yrs 2 mo | Hansa Customer Equity Private Limited, Hansa Direct Private Limited |
| Neeraj Pratap Sangani DIN 09364920 | CEO | 12 Nov 2024 | 1 yr 11 mo | Hansa Customer Equity Private Limited, Hansa Direct Private Limited |
People of Hansa Cequity
16 people are tracked at Hansa Cequity (4 in leadership, 12 in team); the tracked headcount is 263.
| Name | Role | Group |
|---|---|---|
| CEO | Leadership | |
Prashant Mathur | Executive Vice President | Leadership |
Hrishikesh Redij | CFO | Leadership |
Harish T. | Head, Customer Experience | Leadership |
Sanjit Pandey | Unknown Role | Team |
Kingsley Martins | Client Servicing Executive | Team |
Joel Badigar | Senior Consultant | Team |
Aman Jinwal | Creative Consultant | Team |
Arshad Sheikh | Quality Analyst | Team |
Rahul Chavan | Assistant Manager Finance Account | Team |
Divya Patel | Customer Service Representative | Team |
Vivek Sinha | Senior Manager - Customer Experience (cx) Technology Operations | Team |
Jignesh Boricha | Sr Consultant- Business And Marketing Solution | Team |
Rutuja Pujari | Marketing And Business Solutions | Team |
Anirudh Ks | Customer Strategy & Solutions | Team |
Mayur Nimbre | Senior Consultant | Team |
Complete people profiles for Hansa Cequity
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Financials of Hansa Cequity
Figures of Hansa Customer Equity Private Limited, the primary company behind Hansa Cequity, for FY 2025. Revenue was ₹94.54 Cr (+16% year on year). Net profit was ₹4.20 Cr (4% margin). EBITDA was ₹14.23 Cr (15% margin). Revenue has grown at a compounded annual rate of +18% over three years and +3% over five years.
- ₹94.54 CrRevenue · FY 2025 · +16% YoY
- ₹4.20 CrNet profit · 4% margin
- ₹14.23 CrEBITDA · 15% margin
- ₹52.7 LakhPaid-up capital
- 263Employees (provident fund records)
- +18%Revenue CAGR, 3 years
- +3%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Hansa Customer Equity Private Limited are on its company page.
Detailed financial statements for Hansa Cequity
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Hansa Cequity
Hansa Cequity has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include DSquare Solutions and Inloyal.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Digital loyalty pocket app for shoppers | inloyal.com | Mumbai, India | 2012 | Sep 2016 | •••• | |
Data analytics and visualization solutions are delivered for team collaboration. | smarterfaster.biz | Bengaluru, India | 2009 | Jul 2016 | •••• |
Complete acquisition details for Hansa Cequity
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Timeline of Hansa Cequity
6 dated milestones of Hansa Cequity across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Hansa Cequity is founded.
- Funding First funding round of $919K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $4.7M.
- Acquisition Acquires DSquare Solutions.
- Acquisition Acquires Inloyal.
Competitors of Hansa Cequity
Hansa Cequity has 10 listed competitors in our database, 9 of them funded. They include 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| neoway.com.br | 2002 | Florianopolis, Brazil | $45M | – | Neoway is recognized as Brazil's largest data analytics company. | |
| marketlogicsoftware.com | 2005 | Chicago, United States | $50.28M | 321 | Business intelligence platform for market research data aggregation is provided. | |
| datorama.com | 2012 | Tel Aviv, Israel | $50.75M | – | BI for Marketing intelligence | |
| marketshare.com | 2005 | Los Angeles, United States | $124.1M | – | Predictive analytics for marketing optimization and business decisions are provided. | |
| dynata.com | 1940 | Shelton, United States | – | 511 | Marketing survey tools are supplied to businesses for data-driven decisions. |
Detailed competitors of Hansa Cequity
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Web traffic of Hansa Cequity
The website of Hansa Cequity (hansacequity.com) receives about 3.1K visits a month.
- Monthly visits3.1K
▲ 15.4% vs previous month
Websites whose visitors overlap most with Hansa Cequity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| micompany.nl | 100% | – | – | View details | |
| bitbang.com | 65% | 3.9K | #4,655,623 | View details | |
| agillic.com | 63% | 3K | #5,745,279 | View details | |
| tealium.com | 61% | 121.5K | #332,407 | View details |
Top companies in Marketing & Outreach Platforms
10 companies that operate in the same segment as Hansa Cequity (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Frequently Asked Questions about Hansa Cequity
Hansa Cequity was founded in 2008 and raised its 1st funding round 2 years after it was founded.
Hansa Cequity is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Neeraj Pratap Sangani is the current CEO of Hansa Cequity.
Hansa Cequity is a funded company, having raised a total of $6.1M across 3 funding rounds to date. The company's 1st funding round was a Seed of $918.6K, raised on Feb 2010.
Hansa Cequity has 263 employees.
The primary company behind Hansa Cequity, Hansa Customer Equity Private Limited, reported revenue of ₹94.54 Cr for FY 2025, up 16% year on year.
Hansa Cequity was founded in 2008 in Bengaluru, India. A platform is offered by the company that enables exploration of insights derived from data science and behavioral science. These solutions support responsive marketing outcomes across various industries, including retail, automotive, travel and hospitality, and healthcare. Operations are centered on delivering analytical tools for consumer behavior analysis in these sectors.
Hansa Cequity's top competitors include 4C Insights, TapClicks and InMarket.
Hansa Cequity offers Cequity ACE Insights, Cequity Smart, Cequity Q-Dedupe, Cequity Vārtā, and Cequity MPS.
Hansa Cequity has made 2 acquisitions, including DSquare Solutions, and Inloyal.
Hansa Cequity has 1 investor. Key investors include ASK Pravi.
The valuation of Hansa Cequity is $15.8M as of Jun 2015.