About HeartThis
HeartThis is a Retail company based in San Francisco (United States) founded in 2013, and was acquired by Thumbtack in September 2015. Multi-category fashion products are sold via an online marketplace platform. HeartThis has raised $2 million across 2 funding rounds from investors including Thumbtack, Freestyle VC and Founder Collective. Its Indian entity Ironsource India Private Limited reported revenue of ₹21.75 Cr. The company was acqui-hired. HeartThis offers products and services including Online Marketplace Platform. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its competitors include Zulily, Amazon and Wish Shopping; 3 of its 3 listed competitors have raised funding.
Company details
HeartThis was founded in 2013 and is headquartered in San Francisco, United States. An online marketplace is operated, focusing on fashion products such as apparel, jewelry, footwear, headwear, and sunglasses from various brands. Offerings are provided for both men and women, with a catalog structured across multiple categories to facilitate e-commerce transactions in the fashion sector.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsRetail
- Website heartthis.com
- Social LinkedIn X Facebook
- Acquired by Thumbtack (Sep 2015)
- Legal Name Ironsource India Private Limited
- Date of Incorporation 26 Apr, 2016
- Jurisdiction Bangalore, Karnataka, India
Associated legal entities of HeartThis
HeartThis operates through Ironsource India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Ironsource India Private Limited CIN U74300KA2016FTC092539 | Active | 26 Apr 2016 | Bangalore, Karnataka | ₹21.7 Cr | 21 | 4 | View details |
Products & Services of HeartThis
HeartThis offers a comprehensive portfolio of products and services, including Online Marketplace Platform.
Platform for buying and selling products from indie brands
Funding Insights of HeartThis
HeartThis has successfully raised a total of $2M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in February 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2M
- Total Rounds 2
- Last Round Seed — $2M
- Investors Count 8
All 2 funding rounds of HeartThis with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2015 | $2M | Seed | – | Freestyle | |
| Aug 2013 | Seed | – | – |
9 investors in total: 7 institutional and 2 angel.
Investors in HeartThis
HeartThis has secured backing from 9 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Thumbtack, Freestyle VC and Founder Collective.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Freestyle VC is engaged in seed funding for tech startups. | freestyle.vc | Larkspur, United States | ||
Venture capital firm focused on tech sectors | foundercollective.com | Cambridge, United States | ||
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
Early-stage venture capital investments are made in US tech sectors. | socialstarts.com | San Francisco, United States | ||
VC firm investing in seed and early stage companies in the US, UK, Israel, and parts of Asia | tektonventures.com | San Francisco, United States | ||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
App based platform to connect users with local service professionals | 2008 | thumbtack.com | San Francisco, United States | |
TM Tom Moss | unknown_5b76cd56823e4582b | |||
KJ Karl Jacob | Serial entrepreneur, angel investor, and advisor to Indian startups. | unknown_4c1138dacd0c493bb |
Investor details for HeartThis
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Board of directors of Ironsource India Private Limited (HeartThis)
Ironsource India Private Limited is the primary company behind HeartThis. The board of Ironsource India Private Limited currently have 4 directors; the longest-serving is Nora Sen Go, appointed in 2024. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Nora Sen Go DIN 10531941 | Director | 04 Mar 2024 | 2 yrs 8 mo | Ironsource India Private Limited |
| Bhagavant Bedi DIN 08005696 | Director | 21 Nov 2024 | 1 yr 11 mo | Ironsource India Private Limited |
| Jasmine De Layton DIN 10792925 | Director | 08 Jul 2025 | 1 yr 4 mo | Ironsource India Private Limited |
| Shridhar Subbaraman Iyer DIN 07151577 | Director | 30 Oct 2025 | 1 yr | Ironsource India Private Limited |
Financials of HeartThis
Figures of Ironsource India Private Limited, the primary company behind HeartThis, for FY 2025. Revenue was ₹21.75 Cr (+206% year on year). Net profit was ₹3.79 Cr (17% margin). EBITDA was ₹5.88 Cr (27% margin). Revenue has grown at a compounded annual rate of +87% over three years and +59% over five years.
- ₹21.75 CrRevenue · FY 2025 · +206% YoY
- ₹3.79 CrNet profit · 17% margin
- ₹5.88 CrEBITDA · 27% margin
- ₹1 LakhPaid-up capital
- 21Employees (provident fund records)
- +87%Revenue CAGR, 3 years
- +59%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Ironsource India Private Limited are on its company page.
Detailed financial statements for HeartThis
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of HeartThis
4 dated milestones of HeartThis across 2 years, from founding to its latest funding, stage changes and deals.
- Founded HeartThis is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $2.0M.
- Exit Acquired by Thumbtack.
Competitors of HeartThis
HeartThis has 3 listed competitors in our database, 3 of them funded. They include Zulily, Amazon and Wish Shopping.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zulily.com | 2009 | Seattle, United States | $134.6M | 2,866 | Online shopping platform is operated via flash sales by Zulily. | |
| amazon.com | 1994 | Seattle, United States | $8M | 1,556,000 | Multi-category products are offered through an online marketplace. | |
| wish.com | 2009 | San Francisco, United States | $928.7M | 739 | Online marketplace platform offering multi-category consumer products |
Detailed competitors of HeartThis
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as HeartThis (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Heartthis
Complete news archive for HeartThis
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Frequently Asked Questions about HeartThis
HeartThis was founded in 2013.
HeartThis is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
HeartThis is a funded company, having raised a total of $2M across 2 funding rounds to date.
The primary company behind HeartThis, Ironsource India Private Limited, reported revenue of ₹21.75 Cr for FY 2025, up 206% year on year.
HeartThis was founded in 2013 and is headquartered in San Francisco, United States. An online marketplace is operated, focusing on fashion products such as apparel, jewelry, footwear, headwear, and sunglasses from various brands. Offerings are provided for both men and women, with a catalog structured across multiple categories to facilitate e-commerce transactions in the fashion sector.
HeartThis's top competitors include Amazon, Zulily and Wish Shopping.
HeartThis offers Online Marketplace Platform.
HeartThis has 9 investors. Key investors include Thumbtack, Freestyle VC, Founder Collective, Google Ventures, and Social Starts.
HeartThis operates through Ironsource India Private Limited.
Yes. HeartThis was acquired by Thumbtack in September 2015.
The legal entities of HeartThis currently have 4 directors, including Nora Sen Go, Bhagavant Bedi, Shridhar Subbaraman Iyer and others.