About Heck Food
Heck Food is a Consumer company based in Bedale (United Kingdom) founded in 2012 by Andrew Keeble and Debbie Keeble. Frozen ready meals are produced and branded by Heck Food. Heck Food has raised $1.63 million across 1 funding round from investors including Panoramic Growth Equity. Its website heckfood.co.uk draws about 34 thousand monthly visits. Heck Food offers products and services including Chorizo Style 97% Pork Sausages, Smoky Chicken Sausage Rashers, 97% Smoky Pork Sausage Rashers, Chicken Italia Chipolatas, and Simply Chicken Chipolatas. Its focus areas include Food and Agriculture, Food Processing, Contract Manufacturers and Convenience Food. Its legal entity is HECK! FOOD LIMITED. Its competitors include Birds Eye, Mash Direct and BOL Foods; 1 of its 3 listed competitors has raised funding.
Company details
Heck Food was established in 2012 by founders Andrew Keeble and Debbie Keeble in Bedale, United Kingdom. The company focuses on the food sector, with operations centered on manufacturing and distributing frozen ready meals. Products are accessible via the domain heckfood.co.uk, targeting the UK market for convenient, pre-prepared food options. Core activities involve product development and supply chain management within the ready-to-eat segment.
- Headquarters Bedale, United Kingdom
- Founders Andrew Keeble, Debbie Keeble
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website heckfood.co.uk
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Heck! Food Limited
- Date of Incorporation 02 Jul, 2004
- Jurisdiction BEDALE
- Total Equity Funding$1.63M (USD)
in 1 rounds
- Latest Funding Round$1.63M (USD), Private Equity Round
Sep 2014
- Investors
Products & Services of Heck Food
Heck Food offers a comprehensive portfolio of products and services, including Chorizo Style 97% Pork Sausages, Smoky Chicken Sausage Rashers, 97% Smoky Pork Sausage Rashers, Chicken Italia Chipolatas, and Simply Chicken Chipolatas.
Pork sausages with chorizo flavor for everyday meals.
Chicken rashers with smoky taste for breakfast options.
Pork rashers offering high protein and gluten-free choice.
Low-fat chicken sausages for versatile cooking.
Low-fat chicken options with gluten-free attributes.
Apps and channels of Heck Food
its YouTube channel Heck Food has 259 subscribers and 30 videos.
Videos from Heck Food
The most watched videos on Heck Food's YouTube channel, Heck Food (259 subscribers). Click a video to play it here.
More on Heck Food.
Funding Insights of Heck Food
Heck Food has successfully raised a total of $1.63M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $1.63 million completed in September 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.63M
- Total Rounds 1
- Last Round Private Equity Round — $1.63M
- First Round $1.63M
(Sep 2014)
- Investors Count 1
All 1 funding rounds of Heck Food with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2014 | $1.63M | Private Equity Round | – | – |
1 investors in total: 1 institutional.
Investors in Heck Food
Heck Food has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Panoramic Growth Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
UK growth equity investments are managed by Panoramic Growth Equity. | pgequity.com | Glasgow, United Kingdom |
Investor details for Heck Food
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Heck Food
10 people are tracked at Heck Food (3 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Andrew Keeble | Founder | Leadership |
Debbie Keeble | Founder | Leadership |
Samuel Mawa | Head Of Finance | Leadership |
Amy Seed | Event Manager | Team |
Phoebe Bills | Events Team | Team |
Oliver Ramsay | Engineering | Team |
Guy Dillon | Production Manager | Team |
Steph Bell | Account Manager | Team |
Helen Peacock | Finance Manager | Team |
Joshua Ritchie | D2c Developer | Team |
Complete people profiles for Heck Food
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Heck Food
2 dated milestones of Heck Food across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Heck Food is founded.
- Funding First funding round of $1.6M.
Competitors of Heck Food
Heck Food has 3 listed competitors in our database, 1 of them funded. They include Birds Eye, Mash Direct and BOL Foods.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| birdseye.co.uk | 1938 | London, United Kingdom | 196 | Frozen food products are manufactured and distributed by Birds Eye. | ||
| mashdirect.com | 2004 | Comber, United Kingdom | 214 | Frozen ready meals are produced and branded by Mash Direct. | ||
| bolfoods.com | 2015 | London, United Kingdom | $7.78M | 17 | Brand of frozen foods |
Detailed competitors of Heck Food
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Heck Food
The website of Heck Food (heckfood.co.uk) receives about 34K visits a month and ranks #1,044,894 among all websites worldwide, #6,684 in Groceries.
- Monthly visits34K
▲ 19.5% vs previous month
- Unique visitors13.8K
per month
- Global rank#1,044,894
among all websites
- Category rank#6,684
Food and Drink · Groceries
- Bounce rate55%
- Pages per visit1.8
- Average visit21 sec
- DevicesDesktop 19% · Mobile 82%
Websites whose visitors overlap most with Heck Food. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fielddoctor.co.uk | 100% | 180.6K | #268,961 | View details | |
food-mag.co.uk | food-mag.co.uk | 100% | #1,068,878 | – | |
| porterroad.com | 71% | 95.7K | #303,208 | View details | |
| farmison.com | 70% | 175K | #184,649 | View details | |
westcoastfoods.co.uk | westcoastfoods.co.uk | 70% | #5,152,295 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Heck Food
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food Processing
2 companies that operate in the same segment as Heck Food (Food Processing) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | ||
Subscription-based pet food is delivered via an online platform. | 2016 | Blairgowrie And Rattray, Perth And Kinross, United Kingdom | USD 18.6 M |
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Related news about Heck Food
Complete news archive for Heck Food
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Frequently Asked Questions about Heck Food
Heck Food was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Heck Food is headquartered in Bedale, United Kingdom. It is registered at Bedale, North Yorkshire, United Kingdom.
Heck Food is a funded company, having raised a total of $1.63M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $1.63M, raised on Sep 2014.
Heck Food was established in 2012 by founders Andrew Keeble and Debbie Keeble in Bedale, United Kingdom. The company focuses on the food sector, with operations centered on manufacturing and distributing frozen ready meals. Products are accessible via the domain heckfood.co.uk, targeting the UK market for convenient, pre-prepared food options. Core activities involve product development and supply chain management within the ready-to-eat segment.
Heck Food's top competitors include BOL Foods, Birds Eye and Mash Direct.
Heck Food offers Chorizo Style 97% Pork Sausages, Smoky Chicken Sausage Rashers, 97% Smoky Pork Sausage Rashers, Chicken Italia Chipolatas, and Simply Chicken Chipolatas.
Heck Food has 1 investor. Key investors include Panoramic Growth Equity.
Heck Food operates through Heck! Food Limited.