About Honest Cooking
Honest Cooking is a Consumer company based in New York (United States) founded in 2011, and was acquired by ContentChecked in July 2016. It operates as a culinary blogs and content are aggregated by Honest Cooking. It operates in the Consumer and Media & Entertainment sectors. Honest Cooking has raised $380 thousand across 1 funding round from investors including ContentChecked. Its website honestcooking.com draws about 209 thousand monthly visits. Honest Cooking offers products and services including Recipe Collection, Travel Guides, and Drink Recommendations. Its focus areas include Internet First Media, Lifestyle, Thematic and Food and Beverages. Its competitors include Yummly, abillion, Food Network, XiaChuFang and Gojee and 5 more; 7 of its 10 listed competitors have raised funding.
Company details
Honest Cooking was established in 2011 in New York City, United States, as a platform in the food and beverage sector. Contributions from over 300 writers, bloggers, photographers, and chefs are featured, focusing on culinary content aggregation. Operations center on curating and distributing blog-based materials through its domain, honestcooking.com, to support the culinary community.
- Headquarters New York, United States
- SectorsConsumerMedia & Entertainment
- Website category Food and Drink · Cooking and Recipes
- Website honestcooking.com
- Social LinkedIn X Facebook
- Acquired by ContentChecked (Jul 2016)
- Total Equity Funding$380K (USD)
in 1 rounds
- Latest Funding Round$380K (USD), Seed
Aug 2012
- Investors
- Acquired byContentChecked
(Jul 2016)
Products & Services of Honest Cooking
Honest Cooking offers a comprehensive portfolio of products and services, including Recipe Collection, Travel Guides, and Drink Recommendations.
Database of recipes for various dishes and occasions
Guides to hotels, restaurants, and global destinations
Advice on wine, beer, and cocktails for enthusiasts
Funding Insights of Honest Cooking
Honest Cooking has successfully raised a total of $380K through 1 strategic funding round. The most recent funding activity was a Seed round of $380 thousand completed in August 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $380,000
- Total Rounds 1
- Last Round Seed — $380,000
- First Round $380,000
(Aug 2012)
All 1 funding rounds of Honest Cooking with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2012 | $380,000 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Honest Cooking
Honest Cooking has secured backing from 1 investor. Prominent investors backing the company include ContentChecked.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
An app that helps individuals with food allergies identify and access safe products. | 2013 | contentchecked.com | West Hollywood, United States |
Investor details for Honest Cooking
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Honest Cooking
3 dated milestones of Honest Cooking across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Honest Cooking is founded.
- Funding First funding round of $380K.
- Exit Acquired by ContentChecked.
Competitors of Honest Cooking
Honest Cooking has 10 listed competitors in our database, 7 of them funded. They include Yummly, abillion, Food Network, XiaChuFang and Gojee, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yummly.com | 2009 | Redwood, United States | $24.2M | – | Personalized recipe recommendations are provided based on user data points. | |
| abillion.com | 2017 | Singapore | $15.51M | – | A community for vegan dishes is provided via mobile app. | |
| foodnetwork.com | 2009 | New York, United States | – | – | Offers online recipes, videos, cooking tips, and shows for home cooks. | |
| xiachufang.com | 2011 | Beijing, China | $30M | – | Content driven eCommerce for food items and a recipe sharing platform | |
| gojee.com | 2009 | New York, United States | $4M | 379 | Online recipes from global bloggers are aggregated and personalized. | |
| chefkoch.de | 1998 | Cologne, Germany | – | – | Recipes are aggregated online by ingredients, styles, and regions. | |
| spoonuniversity.com | 2013 | New York, United States | $2.68M | 55 | Food community for college students and millennials | |
| miil.me | 2010 | Tokyo, Japan | $1.83M | – | Photo sharing app | |
| chefsfeed.com | 2011 | San Francisco, United States | $6M | 14 | Food recommendations are curated by professional chefs. | |
| thisisnom.co | 2014 | Brooklyn, United States | – | – | Video ad campaigns across social platforms are optimized and measured. |
Detailed competitors of Honest Cooking
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Honest Cooking
The website of Honest Cooking (honestcooking.com) receives about 209.2K visits a month and ranks #234,619 among all websites worldwide, #7,804 in Cooking and Recipes.
- Monthly visits209.2K
▲ 7.6% vs previous month
- Unique visitors112.2K
per month
- Global rank#234,619
among all websites
- Category rank#7,804
Food and Drink · Cooking and Recipes
- Bounce rate56%
- Pages per visit1.9
- Average visit2 min 03 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Honest Cooking. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
latartinegourmande.com | latartinegourmande.com | 100% | – | #4,187,347 | – |
| food52.com | 95% | 5.3M | #12,274 | View details | |
| thekitchn.com | 95% | 680.7K | #2,119 | View details | |
foodandstyle.com | foodandstyle.com | 94% | – | #2,374,561 | – |
buttermeupbrooklyn.com | buttermeupbrooklyn.com | 91% | – | #5,555,896 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Honest Cooking
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Platforms
10 companies that operate in the same segment as Honest Cooking (Food & Beverage Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform food ordering and delivery service | 2008 | Gurugram, Haryana, India | USD 1.69 B | USD 5.79 B | 6,903 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.62 B | USD 2.46 B | 4,488 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | 15,437 | |
Food and market delivery services are provided by iFood. | 2011 | Sao Paulo, Brazil | USD 592.4 M | – | 16,949 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 | |
Rides and deliveries are facilitated via a mobile app platform. | 2012 | Dubai, Dubai, United Arab Emirates | USD 771.7 M | – | 6,360 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – |
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Frequently Asked Questions about Honest Cooking
Honest Cooking was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Honest Cooking is headquartered in New York, United States. It is registered at New York, New York, United States.
Honest Cooking is a funded company, having raised a total of $380K across 1 funding round to date. The company's 1st funding round was a Seed of $380K, raised on Aug 2012.
Honest Cooking was established in 2011 in New York City, United States, as a platform in the food and beverage sector. Contributions from over 300 writers, bloggers, photographers, and chefs are featured, focusing on culinary content aggregation. Operations center on curating and distributing blog-based materials through its domain, honestcooking.com, to support the culinary community.
Honest Cooking offers Recipe Collection, Travel Guides, and Drink Recommendations.
Honest Cooking has 1 investor. Key investors include ContentChecked.
Yes. Honest Cooking was acquired by ContentChecked in July 2016.
The website of Honest Cooking receives about 209 thousand visits a month and ranks #234,619 among all websites worldwide.