About Hookit
Hookit is a company based in Solana Beach (United States) founded in 2007 was acquired by KORE Software in February 2022.. Hookit has raised $16.8 million across 2 funding rounds from investors including KORE Software, Arrowroot Capital Management and Social Starts. The company has 33 employees as of December 31, 2021. Hookit offers products and services including Sponsorship Analytics, Property Discovery, and Sponsorship Reporting. Hookit operates in a competitive market with competitors including Sponsorunited, Relo Metrics, Trajektory, Luscid and Above Sports, among others.
- Headquarter Solana Beach, United States
- Employees 33 as on 31 Dec, 2021
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Sponsorhouse Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$16.8 M (USD)
in 2 rounds
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Latest Funding Round
$16 M (USD), Series A
Oct 19, 2017
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Investors
KORE Software
& 4 more
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Employee Count
33
as on Dec 31, 2021
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Acquired by
KORE Software
(Feb 08, 2022)
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Products & Services of Hookit
Hookit offers a comprehensive portfolio of products and services, including Sponsorship Analytics, Property Discovery, and Sponsorship Reporting. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Evaluates partner performance and sponsorship value using AI metrics.
Helps brands find and assess new sponsorship opportunities.
Generates reports on social engagement and promotional effectiveness.
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Funding Insights of Hookit
Hookit has successfully raised a total of $16.8M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $16 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $16.0M
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First Round
First Round
(19 May 2009)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2017 | Amount | Series A - Hookit | Valuation | Arrowroot Capital Management | |
| May, 2009 | Amount | Seed - Hookit | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Hookit
Hookit has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include KORE Software, Arrowroot Capital Management and Social Starts. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Buyout focused private equity firm for software companies
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Founded Year | Domain | Location | |
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Early-stage venture capital investments are made in US tech sectors.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Hookit
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Hookit
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Hookit Comparisons
Competitors of Hookit
Hookit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sponsorunited, Relo Metrics, Trajektory, Luscid and Above Sports, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Sports marketing and sponsorship marketplace is provided for brand partnerships.
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| domain | founded_year | HQ Location |
Provides AI-driven tools for measuring sports sponsorships and data analytics.
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| domain | founded_year | HQ Location |
Provider of sports data assessment services
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| domain | founded_year | HQ Location |
Offers platform for navigating sponsorship data, recommendations, and partnerships for brands.
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| domain | founded_year | HQ Location |
Platform automates data analysis and reporting for sports sponsorship management.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Hookit
Frequently Asked Questions about Hookit
When was Hookit founded?
Hookit was founded in 2007 and raised its 1st funding round 2 years after it was founded.
Where is Hookit located?
Hookit is headquartered in Solana Beach, United States. It is registered at Solana Beach, California, United States.
Is Hookit a funded company?
Hookit is a funded company, having raised a total of $16.8M across 2 funding rounds to date. The company's 1st funding round was a Seed of $800K, raised on May 19, 2009.
How many employees does Hookit have?
As of Dec 31, 2021, the latest employee count at Hookit is 33.
What does Hookit do?
Hookit is a data, ranking and insights platform that provides the most comprehensive and exacting solution to help brands project, evaluate and amplify sponsorship spend. Their data analysis platform focuses on the mathematics real time, usable data and insights. They offer a benchmark (Hookit Score) for athletes to establish their value in the marketplace. Their data helps brands to be more effective with their overall sports marketing spend on athletes, teams, leagues and media. Their patent-pending algorithms currently aggregate 1B data points per month from hundreds of verified sources. There simply is no other source for the level of comprehensive and multi-faceted data analysis that Hookit provides. As of september 2015, they are working with Monster, GoPro, Toyota, IMG, NBC Sports and 100 other brands and media properties.
Who are the top competitors of Hookit?
Hookit's top competitors include Sponsorunited, Trajektory and Relo Metrics.
What products or services does Hookit offer?
Hookit offers Sponsorship Analytics, Property Discovery, and Sponsorship Reporting.
Who are Hookit's investors?
Hookit has 5 investors. Key investors include KORE Software, Arrowroot Capital Management, Social Starts, Bialla Venture Partners, and Tech Coast Angels.
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