About Hookit
Hookit is a company based in Solana Beach (United States) founded in 2007 was acquired by KORE Software in February 2022. Hookit has raised $16.8 million across 2 funding rounds from investors including KORE Software, Arrowroot Capital Management and Social Starts. The company has 33 employees as of December 31, 2021. Hookit offers products and services including Sponsorship Analytics, Property Discovery, and Sponsorship Reporting. Hookit operates in a competitive market with competitors including Sponsorunited, Relo Metrics, Trajektory, Luscid and Above Sports, among others.
- Headquarter Solana Beach, United States
- Employees 33 as on 31 Dec, 2021
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Sectors
Media & Entertainment
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Sponsorhouse Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$16.8 M (USD)
in 2 rounds
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Latest Funding Round
$16 M (USD), Series A
Oct 19, 2017
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Investors
KORE Software
& 4 more
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Employee Count
33
as on Dec 31, 2021
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Acquired by
KORE Software
(Feb 08, 2022)
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Products & Services of Hookit
Hookit offers a comprehensive portfolio of products and services, including Sponsorship Analytics, Property Discovery, and Sponsorship Reporting.
Evaluates partner performance and sponsorship value using AI metrics.
Helps brands find and assess new sponsorship opportunities.
Generates reports on social engagement and promotional effectiveness.
People of Hookit
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Funding Insights of Hookit
Hookit has successfully raised a total of $16.8M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $16 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Hookit
Hookit has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include KORE Software, Arrowroot Capital Management and Social Starts.
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Buyout focused private equity firm for software companies
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Early-stage venture capital investments are made in US tech sectors.
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Investor details for Hookit
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Investments & Acquisitions by Hookit
Investment portfolio details for Hookit
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Financial Statements - Hookit
Detailed financials for Hookit
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Hookit Comparisons
Peer comparison for Hookit
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Competitors of Hookit
Hookit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sponsorunited, Relo Metrics, Trajektory, Luscid and Above Sports, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Sports marketing and sponsorship marketplace is provided for brand partnerships.
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Provides AI-driven tools for measuring sports sponsorships and data analytics.
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Provider of sports data assessment services
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Offers platform for navigating sponsorship data, recommendations, and partnerships for brands.
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Platform automates data analysis and reporting for sports sponsorship management.
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Detailed competitors of Hookit
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Latest news on Hookit
Complete news archive for Hookit
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Frequently Asked Questions about Hookit
Hookit was founded in 2007 and raised its 1st funding round 2 years after it was founded.
Hookit is headquartered in Solana Beach, United States. It is registered at Solana Beach, California, United States.
Hookit is a funded company, having raised a total of $16.8M across 2 funding rounds to date.
As of Dec 31, 2021, the latest employee count at Hookit is 33.
Hookit is a data, ranking and insights platform that provides the most comprehensive and exacting solution to help brands project, evaluate and amplify sponsorship spend. Their data analysis platform focuses on the mathematics real time, usable data and insights. They offer a benchmark (Hookit Score) for athletes to establish their value in the marketplace. Their data helps brands to be more effective with their overall sports marketing spend on athletes, teams, leagues and media. Their patent-pending algorithms currently aggregate 1B data points per month from hundreds of verified sources. There simply is no other source for the level of comprehensive and multi-faceted data analysis that Hookit provides. As of september 2015, they are working with Monster, GoPro, Toyota, IMG, NBC Sports and 100 other brands and media properties.
Hookit's top competitors include Sponsorunited, Trajektory and Relo Metrics.
Hookit offers Sponsorship Analytics, Property Discovery, and Sponsorship Reporting.
Hookit has 5 investors. Key investors include KORE Software, Arrowroot Capital Management, Social Starts, Bialla Venture Partners, and Tech Coast Angels.