About Hookit
Hookit is a Media & Entertainment company based in Solana Beach (United States) founded in 2007, and was acquired by KORE Software in February 2022. Athlete rankings, data, and insights are provided for sponsorship evaluations. Hookit has raised $16.8 million across 2 funding rounds from investors including KORE Software, Arrowroot Capital Management and Social Starts. The company has 33 employees. Its website hookit.com draws about 43 thousand monthly visits. Hookit offers products and services including Sponsorship Analytics, Property Discovery, and Sponsorship Reporting. Its focus areas include Consumer, Sports Tech, Sports Analytics and Sponsorship Analytics. Its legal entity is SPONSORHOUSE INC. Its competitors include Sponsorunited, Relo Metrics and Trajektory; 2 of its 3 listed competitors have raised funding.
Company details
Hookit is a data, ranking and insights platform that provides the most comprehensive and exacting solution to help brands project, evaluate and amplify sponsorship spend. Their data analysis platform focuses on the mathematics real time, usable data and insights. They offer a benchmark (Hookit Score) for athletes to establish their value in the marketplace. Their data helps brands to be more effective with their overall sports marketing spend on athletes, teams, leagues and media. Their patent-pending algorithms currently aggregate 1B data points per month from hundreds of verified sources. There simply is no other source for the level of comprehensive and multi-faceted data analysis that Hookit provides. As of september 2015, they are working with Monster, GoPro, Toyota, IMG, NBC Sports and 100 other brands and media properties.
- Headquarters Solana Beach, United States
- Employees 33
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Vehicles · Motorsports
- Website hookit.com
- Social LinkedIn X Facebook
- Acquired by KORE Software (Feb 2022)
- Legal Name Sponsorhouse Inc.
- Total Equity Funding$16.8M (USD)
in 2 rounds
- Latest Funding Round$16M (USD), Series A
Oct 2017
- InvestorsKORE Software
& 4 more
- Employee Count33
- Acquired byKORE Software
(Feb 2022)
Products & Services of Hookit
Hookit offers a comprehensive portfolio of products and services, including Sponsorship Analytics, Property Discovery, and Sponsorship Reporting.
Evaluates partner performance and sponsorship value using AI metrics.
Helps brands find and assess new sponsorship opportunities.
Generates reports on social engagement and promotional effectiveness.
Funding Insights of Hookit
Hookit has successfully raised a total of $16.8M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $16 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.8M
- Total Rounds 2
- Last Round Series A — $16M
- First Round $800,000
(May 2009)
- Investors Count 4
All 2 funding rounds of Hookit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2017 | $16M | Series A | – | Arrowroot Capital Management | |
| May 2009 | $800,000 | Seed | – | – |
5 investors in total: 5 institutional.
Investors in Hookit
Hookit has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include KORE Software, Arrowroot Capital Management and Social Starts.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Buyout focused private equity firm for software companies | arrowrootcapital.com | Marina Del Rey, United States | ||
Early-stage venture capital investments are made in US tech sectors. | socialstarts.com | San Francisco, United States | ||
| biallaventurepartners.com | ||||
Angel Network for companies based in Southern California | techcoastangels.com | Los Angeles, United States | ||
CRM software solutions are offered for sports and media sectors. | 2002 | koresoftware.com | New York, United States |
Investor details for Hookit
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Hookit
3 people are tracked at Hookit (3 in leadership); the tracked headcount is 33.
| Name | Role | Group |
|---|---|---|
Sam Simkin | CFO | Leadership |
Dave Lin | CTO | Leadership |
Tony Stern | Head of Strategy & Insights | Leadership |
Complete people profiles for Hookit
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Hookit
4 dated milestones of Hookit across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Hookit is founded.
- Funding First funding round of $800K.
- Funding Latest funding round, Series A, of $16.0M.
- Exit Acquired by KORE Software.
Competitors of Hookit
Hookit has 3 listed competitors in our database, 2 of them funded. They include Sponsorunited, Relo Metrics and Trajektory.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sponsorunited.com | 2016 | New York, United States | $39.7M | Sports marketing and sponsorship marketplace is provided for brand partnerships. | ||
| relometrics.com | 2017 | Santa Monica, United States | Provides AI-driven tools for measuring sports sponsorships and data analytics. | |||
| trajektory.com | 2019 | Chicago, United States | $11.99M | Provider of sports data assessment services |
Detailed competitors of Hookit
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Web traffic of Hookit
The website of Hookit (hookit.com) receives about 42.9K visits a month and ranks #392,674 among all websites worldwide, #410 in Motorsports.
- Monthly visits42.9K
▼ 28.6% vs previous month
- Unique visitors18.5K
per month
- Global rank#392,674
among all websites
- Category rank#410
Vehicles · Motorsports
- Bounce rate13%
- Pages per visit5.9
- Average visit2 min 39 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with Hookit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mxsponsor.com | 100% | 680.7K | #3,965,603 | View details | |
monsterarmy.com | monsterarmy.com | 30% | #1,309,095 | – | |
sponsorspace.com | sponsorspace.com | 30% | – |
Top companies in Sports Technology Platforms
3 companies that operate in the same segment as Hookit (Sports Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | 4,115 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Hookit
Complete news archive for Hookit
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Frequently Asked Questions about Hookit
Hookit was founded in 2007 and raised its 1st funding round 2 years after it was founded.
Hookit is headquartered in Solana Beach, United States. It is registered at Solana Beach, California, United States.
Hookit is a funded company, having raised a total of $16.8M across 2 funding rounds to date. The company's 1st funding round was a Seed of $800K, raised on May 2009.
Hookit has 33 employees.
Hookit is a data, ranking and insights platform that provides the most comprehensive and exacting solution to help brands project, evaluate and amplify sponsorship spend. Their data analysis platform focuses on the mathematics real time, usable data and insights. They offer a benchmark (Hookit Score) for athletes to establish their value in the marketplace. Their data helps brands to be more effective with their overall sports marketing spend on athletes, teams, leagues and media. Their patent-pending algorithms currently aggregate 1B data points per month from hundreds of verified sources. There simply is no other source for the level of comprehensive and multi-faceted data analysis that Hookit provides. As of september 2015, they are working with Monster, GoPro, Toyota, IMG, NBC Sports and 100 other brands and media properties.
Hookit's top competitors include Sponsorunited, Trajektory and Relo Metrics.
Hookit offers Sponsorship Analytics, Property Discovery, and Sponsorship Reporting.
Hookit has 5 investors. Key investors include KORE Software, Arrowroot Capital Management, Social Starts, Bialla Venture Partners, and Tech Coast Angels.
Hookit operates through Sponsorhouse Inc..
Yes. Hookit was acquired by KORE Software in February 2022.