About House Advantage
House Advantage is a Technology company based in Las Vegas (United States) founded in 2004, and was acquired by Light & Wonder in October 2022. Loyalty management platforms and consulting services are offered to businesses. The company has 23 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, Loyalty Software, Standalone Loyalty and Multi-Industry. Its legal entity is HOUSE ADVANTAGE, LLC.
Company details
House Advantage was founded in 2004 in Las Vegas, United States, and operates in the loyalty management sector. Loyalty strategy services are provided, encompassing product development, program design, audience analysis, optimization, management, execution, and performance evaluation. A standalone platform, Halo Loyalty, is utilized for rule-based programs. System integration is facilitated through tools such as Halo Web, Halo Open Gateway, and Halo Mesh, enabling interactions with third-party systems.
- Headquarters Las Vegas, United States
- Employees 23
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website houseadv.com
- Social LinkedIn X Facebook
- Acquired by Light & Wonder (Oct 2022)
- Legal Name House Advantage, Llc
- InvestorsLight & Wonder
& 1 more
- Employee Count23
- Acquired byLight & Wonder
(Oct 2022)
Funding Insights of House Advantage
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of House Advantage with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2015 | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in House Advantage
House Advantage has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Light & Wonder and Pine Tree Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| pinetreeequity.com | ||||
iGaming solutions are provided for online gambling operators. | 1973 | lnw.com | Las Vegas, United States |
Investor details for House Advantage
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Timeline of House Advantage
3 dated milestones of House Advantage across 18 years, from founding to its latest funding, stage changes and deals.
- Founded House Advantage is founded.
- Funding First funding round.
- Exit Acquired by Light & Wonder.
Web traffic of House Advantage
Websites that share an audience with House Advantage (houseadv.com).
Websites whose visitors overlap most with House Advantage. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details |
Top companies in Loyalty & Engagement Platforms
3 companies that operate in the same segment as House Advantage (Loyalty & Engagement Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 942 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | 23 | ||
Card-linked marketing solutions are provided to banks and financial institutions. | 2008 | Atlanta, Georgia, United States | USD 178 M | USD 233.27 M | 454 |
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Related news about House Advantage
Complete news archive for House Advantage
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Frequently Asked Questions about House Advantage
House Advantage was founded in 2004 and raised its 1st funding round 11 years after it was founded.
House Advantage is headquartered in Las Vegas, United States. It is registered at Las Vegas, Nevada, United States.
House Advantage has 23 employees.
House Advantage was founded in 2004 in Las Vegas, United States, and operates in the loyalty management sector. Loyalty strategy services are provided, encompassing product development, program design, audience analysis, optimization, management, execution, and performance evaluation. A standalone platform, Halo Loyalty, is utilized for rule-based programs. System integration is facilitated through tools such as Halo Web, Halo Open Gateway, and Halo Mesh, enabling interactions with third-party systems.
House Advantage has 2 investors. Key investors include Light & Wonder, and Pine Tree Equity.
House Advantage operates through House Advantage, Llc.
Yes. House Advantage was acquired by Light & Wonder in October 2022.