About House Advantage
House Advantage is a company based in Las Vegas (United States) founded in 2004 was acquired by Light & Wonder in October 2022.. The company has 23 employees as of December 31, 2021. House Advantage operates in a competitive market with competitors including Capillary Technologies, Loylty Rewardz, Ackroo, EasyRewardz and Augeo, among others.
- Headquarter Las Vegas, United States
- Employees 23 as on 31 Dec, 2021
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name House Advantage, Llc
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Light & Wonder
& 1 more
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Employee Count
23
as on Dec 31, 2021
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Acquired by
Light & Wonder
(Oct 06, 2022)
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Funding Insights of House Advantage
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2015 | Amount | Private Equity Round - House Advantage | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in House Advantage
House Advantage has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Light & Wonder and Pine Tree Equity. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Founded Year | Domain | Location | |
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iGaming solutions are provided for online gambling operators.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by House Advantage
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - House Advantage
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
House Advantage Comparisons
Competitors of House Advantage
House Advantage operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Capillary Technologies, Loylty Rewardz, Ackroo, EasyRewardz and Augeo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-powered loyalty management software is offered for enterprises.
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| domain | founded_year | HQ Location |
Platform offering loyalty and relationship management solutions
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| domain | founded_year | HQ Location |
SaaS-based gift card and loyalty programs are provided for businesses.
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| domain | founded_year | HQ Location |
Cloud-based CRM, loyalty, and conversational commerce solutions are delivered.
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| domain | founded_year | HQ Location |
Loyalty program solutions are provided for employee and customer engagement.
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| domain | founded_year | HQ Location |
Online platform to create, run and manage promotional campaigns
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about House Advantage
When was House Advantage founded?
House Advantage was founded in 2004 and raised its 1st funding round 11 years after it was founded.
Where is House Advantage located?
House Advantage is headquartered in Las Vegas, United States. It is registered at Las Vegas, Nevada, United States.
How many employees does House Advantage have?
As of Dec 31, 2021, the latest employee count at House Advantage is 23.
What does House Advantage do?
House Advantage was founded in 2004 in Las Vegas, United States, and operates in the loyalty management sector. Loyalty strategy services are provided, encompassing product development, program design, audience analysis, optimization, management, execution, and performance evaluation. A standalone platform, Halo Loyalty, is utilized for rule-based programs. System integration is facilitated through tools such as Halo Web, Halo Open Gateway, and Halo Mesh, enabling interactions with third-party systems.
Who are the top competitors of House Advantage?
House Advantage's top competitors include Capillary Technologies, Talon One and EasyRewardz.
Who are House Advantage's investors?
House Advantage has 2 investors. Key investors include Light & Wonder, and Pine Tree Equity.
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