About Houseology
Houseology is a company based in Glasgow (United Kingdom) founded in 2009 was acquired by Olivia's in February 2020.. Houseology has raised $3.87 million across 3 funding rounds from investors including Artemis Fund Managers and Olivia's. The company has 29 employees as of January 31, 2018. Houseology offers products and services including Furniture, Lighting, Home Decor, and Outdoor Furniture. Houseology operates in a competitive market with competitors including Wayfair, WorldStores, Clippings, Eporta and Mydeco, among others.
- Headquarter Glasgow, United Kingdom
- Employees 29 as on 31 Jan, 2018
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Houseology Design Group Limited
- Date of Incorporation 23 Apr, 2010
- Jurisdiction GLASGOW
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$3.87 M (USD)
in 3 rounds
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Latest Funding Round
$1.46 M (USD), Series A
Feb 04, 2016
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Investors
Artemis Fund Managers
& 1 more
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Employee Count
29
as on Jan 31, 2018
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Acquired by
Olivia's
(Feb 25, 2020)
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Products & Services of Houseology
Houseology offers a comprehensive portfolio of products and services, including Furniture, Lighting, Home Decor, and Outdoor Furniture. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Includes sofas, tables, and chairs for residential interior use.
Features lamps, ceiling lights, and bulbs for room illumination.
Offers vases, cushions, and ornaments for decorative purposes.
Includes sets and decor for outdoor living spaces.
Funding Insights of Houseology
Houseology has successfully raised a total of $3.87M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $1.46 million completed in February 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $1.5M
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2016 | Amount | Series A - Houseology | Valuation |
investors |
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| Nov, 2013 | Amount | Series A - Houseology | Valuation |
investors |
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| May, 2012 | Amount | Seed - Houseology | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Houseology
Houseology has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Artemis Fund Managers and Olivia's. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Fund and investment management services are provided to clients.
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Founded Year | Domain | Location | |
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Multi-category home improvement products are offered through an online platform.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Houseology
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Houseology
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Houseology Comparisons
Competitors of Houseology
Houseology operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wayfair, WorldStores, Clippings, Eporta and Mydeco, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category home improvement products are sold online by Wayfair.
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| domain | founded_year | HQ Location |
Home and garden products are retailed online by WorldStores.
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| domain | founded_year | HQ Location |
Multi-category home improvement products are retailed online.
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| domain | founded_year | HQ Location |
Members only marketplace for home decor & furnishing
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| domain | founded_year | HQ Location |
Online homewares ecommerce site
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Houseology
Frequently Asked Questions about Houseology
When was Houseology founded?
Houseology was founded in 2009 and raised its 1st funding round 3 years after it was founded.
Where is Houseology located?
Houseology is headquartered in Glasgow, United Kingdom. It is registered at Glasgow, Scotland, United Kingdom.
Who is the current CEO of Houseology?
Andy Russell is the current CEO of Houseology.
Is Houseology a funded company?
Houseology is a funded company, having raised a total of $3.87M across 3 funding rounds to date.
How many employees does Houseology have?
As of Jan 31, 2018, the latest employee count at Houseology is 29.
What does Houseology do?
Houseology was founded in 2009 in Glasgow, United Kingdom, as a retail store focused on interior design. Operations center on offering home furnishings, lighting, accessories, and lifestyle items from over 200 designer brands. Curated selections are managed by professional interior designers, with additional services including inspiration resources, professional advice, and buying guides provided via the Houseology Masterclass product line.
Who are the top competitors of Houseology?
Houseology's top competitors include Wayfair, WorldStores and MonsterShop.
What products or services does Houseology offer?
Houseology offers Furniture, Lighting, Home Decor, and Outdoor Furniture.
Who are Houseology's investors?
Houseology has 2 investors. Key investors include Artemis Fund Managers, and Olivia's.