Mydeco

London, United Kingdom Founded: 2007 • Age: 19 yrs Acquired By Decovry
Online homewares ecommerce site
Annual revenue - Latest available
Total funding $13.4M 3 rounds
Employees - Tracked headcount
Investors 5 Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About Mydeco

Mydeco is a company based in London (United Kingdom) founded in 2007 was acquired by Decovry in January 2015. Mydeco has raised $13.38 million across 3 funding rounds from investors including Sofinnova, Amadeus Capital Partners and Alain Rodermann. Mydeco offers products and services including GLOW table lamp, Oh My Gee Cushion Cover, Shoe rack, and All-in-one Charging Cable. Mydeco operates in a competitive market with competitors including Wayfair, WorldStores, Clippings, Houseology and Eporta, among others.

  • Headquarter London, United Kingdom
  • Sectors
    Consumer
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name A Growing Three
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    -$693.78 K (USD)
    54
    as on Dec 31, 2020
  • EBITDA
    Not available
  • Total Equity Funding
    $13.38 M (USD)

    in 3 rounds

  • Latest Funding Round
    $13.38 M (USD), Series A

    Sep 01, 2008

  • Investors
    Sofinnova

    & 4 more

  • Employee Count
    Not available
  • Acquired by
    Decovry

    (Jan 27, 2015)

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Products & Services of Mydeco

Mydeco offers a comprehensive portfolio of products and services, including GLOW table lamp, Oh My Gee Cushion Cover, Shoe rack, and All-in-one Charging Cable.

Product name locked
Category locked
Primary

Eco-friendly lamp for home decor and illumination.

Product name locked
Category locked
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Cushion cover made from sustainable materials for comfort.

Product name locked
Category locked
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Functional rack for organizing shoes in homes.

Product name locked
Category locked
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Versatile cable for device charging and connectivity.

Funding Insights of Mydeco

Mydeco has successfully raised a total of $13.38M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $13.38 million completed in September 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Mydeco

Mydeco has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Sofinnova, Amadeus Capital Partners and Alain Rodermann.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Life Sciences sector focused early stage VC firm investing primarily in Europe
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Early-stage deep technology investments are made by Amadeus Capital.
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Early-stage tech and life science investments are made in Europe.
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Investor details for Mydeco

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  • Investor domains
  • Investor locations
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  • Participation history

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Investments & Acquisitions by Mydeco

Investments
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Investment portfolio details for Mydeco

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Mydeco

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Detailed financials for Mydeco

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  • Historical revenue
  • Profit trends
  • Statement rows
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Mydeco Comparisons

Mydeco Primary company
Description
Online homewares ecommerce site
Location
London, United Kingdom
Founded Year
2007
Annual Revenue
Not available
Net Profit
-$693.78 K (USD)
EBITDA
Not available
Employees
Not available
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Peer comparison for Mydeco

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Competitors of Mydeco

Mydeco operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wayfair, WorldStores, Clippings, Houseology and Eporta, among others.

Company Name Domain Founded year HQ Location Description
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Multi-category home improvement products are sold online by Wayfair.
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Home and garden products are retailed online by WorldStores.
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Multi-category home improvement products are retailed online.
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Interior Designer retail store
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Members only marketplace for home decor & furnishing
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Detailed competitors of Mydeco

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  • Domains and locations
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Latest news on Mydeco

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Complete news archive for Mydeco

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Frequently Asked Questions about Mydeco

Mydeco was founded in 2007.

Mydeco is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Mydeco is a funded company, having raised a total of $13.38M across 3 funding rounds to date.

Mydeco was founded in 2007 in London, United Kingdom, within the online homewares sector. Operations encompass e-commerce and affiliate services, with a split in 2011 into mydecomarketplace.com for retailer partnerships such as Heals and John Lewis, and mydeco.com for curated boutique products. Interactive tools for search, room planning, product visualization, and social networking are integrated across the sites.

Mydeco's top competitors include Wayfair, WorldStores and MonsterShop.

Mydeco offers GLOW table lamp, Oh My Gee Cushion Cover, Shoe rack, and All-in-one Charging Cable.

Mydeco has 5 investors. Key investors include Sofinnova, Amadeus Capital Partners, Alain Rodermann, Spark Venture Management, and Decovry.

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