About Mydeco
Mydeco is a company based in London (United Kingdom) founded in 2007 was acquired by Decovry in January 2015.. Mydeco has raised $13.38 million across 3 funding rounds from investors including Sofinnova, Amadeus Capital Partners and Alain Rodermann. Mydeco offers products and services including GLOW table lamp, Oh My Gee Cushion Cover, Shoe rack, and All-in-one Charging Cable. Mydeco operates in a competitive market with competitors including Wayfair, WorldStores, Clippings, Houseology and Eporta, among others.
- Headquarter London, United Kingdom
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name A Growing Three
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Products & Services of Mydeco
Mydeco offers a comprehensive portfolio of products and services, including GLOW table lamp, Oh My Gee Cushion Cover, Shoe rack, and All-in-one Charging Cable. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Eco-friendly lamp for home decor and illumination.
Cushion cover made from sustainable materials for comfort.
Functional rack for organizing shoes in homes.
Versatile cable for device charging and connectivity.
Funding Insights of Mydeco
Mydeco has successfully raised a total of $13.38M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $13.38 million completed in September 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $13.4M
- First Round First Round
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2008 | Amount | Series A - Mydeco | Valuation |
investors |
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| Jun, 2008 | Amount | Angel Round - Mydeco | Valuation | Alain Rodermann |
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| Jun, 2007 | Amount | Seed - Mydeco | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mydeco
Mydeco has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Sofinnova, Amadeus Capital Partners and Alain Rodermann. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Life Sciences sector focused early stage VC firm investing primarily in Europe
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Founded Year | Domain | Location | |
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Early-stage deep technology investments are made by Amadeus Capital.
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Founded Year | Domain | Location | |
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Early-stage tech and life science investments are made in Europe.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mydeco
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Mydeco
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mydeco Comparisons
Competitors of Mydeco
Mydeco operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wayfair, WorldStores, Clippings, Houseology and Eporta, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multi-category home improvement products are sold online by Wayfair.
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| domain | founded_year | HQ Location |
Home and garden products are retailed online by WorldStores.
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| domain | founded_year | HQ Location |
Multi-category home improvement products are retailed online.
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| domain | founded_year | HQ Location |
Interior Designer retail store
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| domain | founded_year | HQ Location |
Members only marketplace for home decor & furnishing
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Mydeco
When was Mydeco founded?
Mydeco was founded in 2007.
Where is Mydeco located?
Mydeco is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Mydeco a funded company?
Mydeco is a funded company, having raised a total of $13.38M across 3 funding rounds to date.
What does Mydeco do?
Mydeco was founded in 2007 in London, United Kingdom, within the online homewares sector. Operations encompass e-commerce and affiliate services, with a split in 2011 into mydecomarketplace.com for retailer partnerships such as Heals and John Lewis, and mydeco.com for curated boutique products. Interactive tools for search, room planning, product visualization, and social networking are integrated across the sites.
Who are the top competitors of Mydeco?
Mydeco's top competitors include Wayfair, WorldStores and MonsterShop.
What products or services does Mydeco offer?
Mydeco offers GLOW table lamp, Oh My Gee Cushion Cover, Shoe rack, and All-in-one Charging Cable.
Who are Mydeco's investors?
Mydeco has 5 investors. Key investors include Sofinnova, Amadeus Capital Partners, Alain Rodermann, Spark Venture Management, and Decovry.
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