HowNow

London, United Kingdom Founded: 2015 • Age: 11 yrs
Cloud-based course creation platform for the creators
Annual revenue - Latest available
Total funding $19.1M 6 rounds
Employees - Tracked headcount
Investors 10 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About HowNow

HowNow is a company based in London (United Kingdom) founded in 2015 by Ashish Kumar, Kuvera Sivalingam, and Nelson Sivalingam. HowNow has raised $19.07 million across 6 funding rounds from investors including Pearson, Mercia and Fuel Ventures. HowNow offers products and services including HowNow Learning Platform, HowNow AI, and HowNow+ Content Library. HowNow operates in a competitive market with competitors including D2L, Kajabi, Degreed, Docebo and Hotmart, among others.

  • Headquarter London, United Kingdom
  • Founders Ashish Kumar, Kuvera Sivalingam, Nelson Sivalingam
  • Sectors
    Education
    Technology
  • Phone
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  • Website
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  • Social
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  • Legal Name Wonderush Limited
  • Date of Incorporation 17 Jun, 2015
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Education → Higher & Professional Education Unlock Sub-Sector Unlock Segment
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $19.07 M (USD)

    in 6 rounds

  • Latest Funding Round
    $9.29 M (USD), Series A

    Feb 12, 2025

  • Investors
    Pearson

    & 9 more

  • Employee Count
    Not available
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Products & Services of HowNow

HowNow offers a comprehensive portfolio of products and services, including HowNow Learning Platform, HowNow AI, and HowNow+ Content Library.

Product name locked
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Primary

Platform for creating and managing learning programs for businesses.

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AI system for mapping skills gaps and enhancing employee development.

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Library of resources for off-the-shelf learning materials and training.

Funding Insights of HowNow

HowNow has successfully raised a total of $19.07M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $9.29 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in HowNow

HowNow has secured backing from 10 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Pearson, Mercia and Fuel Ventures.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Multiple sectors are invested in by this venture capital firm.
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Investments in edtech sectors are managed by LearnStart.
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Investor details for HowNow

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by HowNow

Investments
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Investment portfolio details for HowNow

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  • Portfolio identities
  • Transaction dates
  • Round details
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Financial Statements - HowNow

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Detailed financials for HowNow

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Hownow Comparisons

HowNow Primary company
Description
Cloud-based course creation platform for the creators
Location
London, United Kingdom
Founded Year
2015
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for HowNow

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of HowNow

HowNow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as D2L, Kajabi, Degreed, Docebo and Hotmart, among others.

Company Name Domain Founded year HQ Location Description
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Learning management systems are provided for multiple sectors.
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Cloud-based software solution to create online courses
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Cloud-based LMS platform tracks skills across industries.
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Cloud-based learning management system for corporate employee training is provided.
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Cloud-based eCommerce solution that enables merchants to sell digital products
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White-label online coaching platform is provided for educators.
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Detailed competitors of HowNow

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Latest news on Hownow

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Complete news archive for HowNow

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  • Source and publication date
  • Older coverage
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Frequently Asked Questions about HowNow

HowNow was founded in 2015.

HowNow is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Nelson Sivalingam is the current CEO of HowNow. They have also founded this company.

HowNow is a funded company, having raised a total of $19.07M across 6 funding rounds to date.

HowNow was founded in 2015 in London, United Kingdom, and operates in the edtech sector. A cloud-based learning management system is offered to creators and businesses, enabling course development through tools for documenting learnings, uploading videos, and sharing links. AI is employed to deliver personalized recommendations aligned with business goals, skill needs, preferences, benchmarks, and context, while supporting productivity and employee development via a subscription-based model.

HowNow's top competitors include Hotmart, D2L and Docebo.

HowNow offers HowNow Learning Platform, HowNow AI, and HowNow+ Content Library.

HowNow has 10 investors. Key investors include Pearson, Mercia, Fuel Ventures, Andy Murray, and Michael Whitfield.

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