About HowNow
HowNow is a company based in London (United Kingdom) founded in 2015 by Ashish Kumar, Kuvera Sivalingam, and Nelson Sivalingam. HowNow has raised $19.07 million across 6 funding rounds from investors including Pearson, Mercia and Fuel Ventures. HowNow offers products and services including HowNow Learning Platform, HowNow AI, and HowNow+ Content Library. HowNow operates in a competitive market with competitors including D2L, Kajabi, Degreed, Docebo and Hotmart, among others.
- Headquarter London, United Kingdom
- Founders Ashish Kumar, Kuvera Sivalingam, Nelson Sivalingam
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Sectors
EducationTechnology
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Phone
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Website
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Social
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- Legal Name Wonderush Limited
- Date of Incorporation 17 Jun, 2015
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$19.07 M (USD)
in 6 rounds
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Latest Funding Round
$9.29 M (USD), Series A
Feb 12, 2025
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Investors
Pearson
& 9 more
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Employee Count
Employee Count
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Products & Services of HowNow
HowNow offers a comprehensive portfolio of products and services, including HowNow Learning Platform, HowNow AI, and HowNow+ Content Library.
Platform for creating and managing learning programs for businesses.
AI system for mapping skills gaps and enhancing employee development.
Library of resources for off-the-shelf learning materials and training.
Funding Insights of HowNow
HowNow has successfully raised a total of $19.07M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $9.29 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series A — $9.3M
- First Round First Round
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Feb, 2025 | Amount | Series A - HowNow | Valuation |
investors |
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| Feb, 2023 | Amount | Seed - HowNow | Valuation |
investors |
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| Oct, 2019 | Amount | Seed - HowNow | Valuation | Fuel Ventures |
Investors in HowNow
HowNow has secured backing from 10 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Pearson, Mercia and Fuel Ventures.
| Investor | Description | Founded Year | Domain | Location |
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Multiple sectors are invested in by this venture capital firm.
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Founded Year | Domain | Location | |
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Investments in edtech sectors are managed by LearnStart.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
Investments & Acquisitions by HowNow
Financial Statements - HowNow
Hownow Comparisons
Competitors of HowNow
HowNow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as D2L, Kajabi, Degreed, Docebo and Hotmart, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Learning management systems are provided for multiple sectors.
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| domain | founded_year | HQ Location |
Cloud-based software solution to create online courses
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| domain | founded_year | HQ Location |
Cloud-based LMS platform tracks skills across industries.
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| domain | founded_year | HQ Location |
Cloud-based learning management system for corporate employee training is provided.
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| domain | founded_year | HQ Location |
Cloud-based eCommerce solution that enables merchants to sell digital products
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| domain | founded_year | HQ Location |
White-label online coaching platform is provided for educators.
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Frequently Asked Questions about HowNow
HowNow was founded in 2015.
HowNow is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Nelson Sivalingam is the current CEO of HowNow. They have also founded this company.
HowNow is a funded company, having raised a total of $19.07M across 6 funding rounds to date. The company's 1st funding round was a Seed of $3M, raised on Sep 01, 2015.
HowNow was founded in 2015 in London, United Kingdom, and operates in the edtech sector. A cloud-based learning management system is offered to creators and businesses, enabling course development through tools for documenting learnings, uploading videos, and sharing links. AI is employed to deliver personalized recommendations aligned with business goals, skill needs, preferences, benchmarks, and context, while supporting productivity and employee development via a subscription-based model.
HowNow offers HowNow Learning Platform, HowNow AI, and HowNow+ Content Library.
HowNow has 10 investors. Key investors include Pearson, Mercia, Fuel Ventures, Andy Murray, and Michael Whitfield.