About HowNow
HowNow is a company based in London (United Kingdom) founded in 2015 by Ashish Kumar, Kuvera Sivalingam, and Nelson Sivalingam. HowNow has raised $19.07 million across 6 funding rounds from investors including Pearson, Mercia and Fuel Ventures. HowNow offers products and services including HowNow Learning Platform, HowNow AI, and HowNow+ Content Library. HowNow operates in a competitive market with competitors including D2L, Kajabi, Degreed, Docebo and Hotmart, among others.
- Headquarter London, United Kingdom
- Founders Ashish Kumar, Kuvera Sivalingam, Nelson Sivalingam
- SectorsEducationTechnology
- Website gethownow.com
- Social LinkedIn X Facebook YouTube
- Legal Name Wonderush Limited
- Date of Incorporation 17 Jun, 2015
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$19.07M (USD)
in 6 rounds
- Latest Funding Round$9.29M (USD), Series A
Feb 2025
- InvestorsPearson
& 9 more
Products & Services of HowNow
HowNow offers a comprehensive portfolio of products and services, including HowNow Learning Platform, HowNow AI, and HowNow+ Content Library.
Platform for creating and managing learning programs for businesses.
AI system for mapping skills gaps and enhancing employee development.
Library of resources for off-the-shelf learning materials and training.
Apps and channels of HowNow
its YouTube channel HowNow has 582 subscribers and 30 videos.
Videos from HowNow
The most watched videos on HowNow's YouTube channel, HowNow (582 subscribers). Click a video to play it here.
More on HowNow.
Funding Insights of HowNow
HowNow has successfully raised a total of $19.07M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $9.29 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19.07M
- Total Rounds 6
- Last Round Series A — $9.29M
- Investors Count 10
All 6 funding rounds of HowNow with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2025 | $9.29M | Series A | – | – | |
| Feb 2023 | $5M | Seed | – | – | |
| Oct 2019 | $3M | Seed | – | Fuel Ventures | |
| Apr 2017 | $1.5M | Seed | – | Fuel Ventures | – |
| Oct 2016 | $280,436 | Seed | – | – | – |
| Sep 2015 | – | Seed | – | Fuel Ventures | – |
10 investors in total: 5 institutional and 5 angel.
Investors in HowNow
HowNow has secured backing from 10 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Pearson, Mercia and Fuel Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this venture capital firm. | 2014 | fuel.ventures | London, United Kingdom | |
Investments in edtech sectors are managed by LearnStart. | – | learnstart.vc | New York, United States | |
- | – | thamestrust.tcc.mode | - | |
Investment management services are provided by Mercia to various clients. | 1982 | mercia.co.uk | - | |
Provider of evidence-based learning products and solutions for learners and educators | 1836 | pearson.com | London, United Kingdom | |
AM Andy Murray | - | – | unknown_50c819ccdb5f4d89b | - |
MW Michael Whitfield | Angel investor focusing on Indian startups, limited public data available. | – | unknown_1260500cc3c74d2aa | - |
BS Bernie Sinniah | - | – | unknown_1e3b8d19806540929 | - |
AM Alwin Magimay | - | – | unknown_96513b2ed5bc436d8 | - |
CB Chris Bruce | - | – | unknown_2d6f7564fdfd40e38 | - |
Investor details for HowNow
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of HowNow
3 people are tracked at HowNow (3 in leadership).
| Name | Role | Group |
|---|---|---|
Ashish Kumar | Co-Founder | Leadership |
Kuvera Sivalingam | Co-Founder | Leadership |
Nelson Sivalingam | Co-Founder & CEO | Leadership |
Complete people profiles for HowNow
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of HowNow
3 dated milestones of HowNow across 10 years, from founding to its latest funding, stage changes and deals.
- Founded HowNow is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $9.3M.
Competitors of HowNow
HowNow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as D2L, Kajabi, Degreed, Docebo and Hotmart, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| d2l.com | 1999 | Kitchener, Canada | $243.82M | 1,180 | Learning management systems are provided for multiple sectors. | |
| kajabi.com | 2010 | Irvine, United States | $550M | 142 | Cloud-based software solution to create online courses | |
| degreed.com | 2012 | Pleasanton, United States | $367.07M | 392 | Cloud-based LMS platform tracks skills across industries. | |
| docebo.com | 2005 | Athens, United States | $6.32M | 900 | Cloud-based learning management system for corporate employee training is provided. | |
| hotmart.com | 2011 | Amsterdam, Netherlands | $130.19M | – | Cloud-based eCommerce solution that enables merchants to sell digital products | |
| classplusapp.com | 2018 | Noida, India | $278.93M | 349 | White-label online coaching platform is provided for educators. | |
| teachable.com | 2013 | New York, United States | $17.15M | 102 | Cloud-based course creation platform | |
| skillsoft.com | 1998 | Nashua, United States | – | – | E-learning platforms are provided for professional skills and compliance training. | |
| workramp.com | 2015 | San Francisco, United States | $67.65M | 91 | Enterprise learning management systems are provided for training programs. |
Detailed competitors of HowNow
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of HowNow
The website of HowNow (gethownow.com) receives about 16.8K visits a month.
- Monthly visits16.8K
▼ 8% vs previous month
Websites whose visitors overlap most with HowNow. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| oomnitza.com | 100% | 10.8K | #1,766,093 | View details | |
| clearpeople.com | 100% | 20.9K | #1,368,161 | View details | |
| skedda.com | 100% | 1.4M | #34,851 | View details | |
opengeekslab.com | opengeekslab.com | 100% | – | – | – |
| oysterhr.com | 100% | 216.6K | #196,057 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for HowNow
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Hownow
Complete news archive for HowNow
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to HowNow
10 companies that operate in the same segment as HowNow (Corporate & Professional Learning Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Developer of a platform providing gamified language learning through interactive exercises | 2011 | Pittsburgh, Pennsylvania, United States | USD 183.3 M | USD 748.02 M | 830 | |
Professional certification training courses are provided via an online platform. | 2015 | Mumbai, Maharashtra, India | USD 371.77 M | USD 143.62 M | 7,112 | |
Cloud-based LMS platform for IT industry | 2004 | Farmington, United States | USD 235.41 M | USD 4.95 M | 260 | |
Professional certification programs are delivered through a mobile platform. | 2010 | San Francisco, California, United States | USD 80.82 M | USD 84.24 M | 1,661 | |
An online platform for multi-course education is operated. | 2012 | Mountain View, California, United States | USD 443.17 M | USD 757.5 M | 1,260 | |
Online courses in creative fields are delivered by celebrity experts. | 2012 | San Francisco, California, United States | USD 461.4 M | – | 623 | |
Executive education programs from global universities are offered to professionals. | 2010 | Singapore, Singapore | USD 961.07 M | – | – | |
Vernacular-based hyperlocal platform for online programming mentoring is developed. | 2014 | Chennai, Tamil Nadu, India | USD 3.9 M | USD 4.13 M | 496 | |
Mobile and cloud-based resources for medical exams are delivered. | 2012 | Berlin, Berlin, Germany | USD 291.94 M | – | – | |
One-to-one online English tutoring is provided by 51Talk. | 2011 | Beijing, China | USD 89 M | USD 95.85 M | 539 |
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Frequently Asked Questions about HowNow
HowNow was founded in 2015.
HowNow is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Nelson Sivalingam is the current CEO of HowNow. They have also founded this company.
HowNow is a funded company, having raised a total of $19.07M across 6 funding rounds to date.
HowNow was founded in 2015 in London, United Kingdom, and operates in the edtech sector. A cloud-based learning management system is offered to creators and businesses, enabling course development through tools for documenting learnings, uploading videos, and sharing links. AI is employed to deliver personalized recommendations aligned with business goals, skill needs, preferences, benchmarks, and context, while supporting productivity and employee development via a subscription-based model.
HowNow offers HowNow Learning Platform, HowNow AI, and HowNow+ Content Library.
HowNow has 10 investors. Key investors include Pearson, Mercia, Fuel Ventures, Andy Murray, and Michael Whitfield.
HowNow operates through Wonderush Limited.