About Hrx
Hrx is a company based in Mumbai (India) founded in 2013 by Kamal Punwani, Afsar Abbas Zaidi, Hrithik Roshan, and Sid Shah was acquired by Myntra in August 2016. Hrx operates in a competitive market with competitors including Technosport, BlissClub, Elevar Sports, Zymrat and Gokyo, among others.
- Headquarter Mumbai, India
- Founders Kamal Punwani, Afsar Abbas Zaidi, Hrithik Roshan, Sid Shah
- SectorsRetailMedia & Entertainment
- Website hrxbrand.com
- Social X Facebook
- Acquired by Myntra (Aug 2016)
- Legal Name Xs Brands Consultancy Private Limited
- Date of Incorporation 28 Dec, 2010
- Jurisdiction Mumbai, Maharashtra, India
Associated legal entities of Hrx
Hrx operates through Xs Brands Consultancy Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Xs Brands Consultancy Private Limited CIN U74140MH2010PTC211499 | Active | 28 Dec 2010 | Mumbai, Maharashtra | ₹0.0 Cr | – | 6 | View details |
Investors in Hrx
Hrx has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Myntra.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fashion and lifestyle products are offered via an online marketplace. | 2007 | myntra.com | Bengaluru, India |
Investor details for Hrx
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Board of directors of Xs Brands Consultancy Private Limited (Hrx)
Xs Brands Consultancy Private Limited is the primary company behind Hrx. The board of Xs Brands Consultancy Private Limited currently have 6 directors; the longest-serving is Afsar Zaidi, appointed in 2010. 12 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Afsar Zaidi DIN 01649970 | Director | 28 Dec 2010 | 15 yrs 9 mo | Xs Brands Consultancy Private Limited |
| Kamal Indur Punwani DIN 02372966 | Director | 18 Feb 2013 | 13 yrs 7 mo | Xs Brands Consultancy Private Limited |
| Praveen Kumar Srivastava DIN 08165187 | Director | 24 Sep 2018 | 8 yrs | Xs Brands Consultancy Private Limited |
| Balaji Ramani DIN 10162486 | Director | 17 May 2023 | 3 yrs 4 mo | Xs Brands Consultancy Private Limited |
| Sudhanshu Suman DIN 10163828 | Director | 20 Dec 2024 | 1 yr 9 mo | Xs Brands Consultancy Private Limited |
| Mayur Malpani DIN 10945885 | Director | 27 Mar 2025 | 1 yr 6 mo | Xs Brands Consultancy Private Limited |
People of Hrx
4 people are tracked at Hrx (4 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership | |
Hrithik Roshan | Co-Founder | Leadership |
Sid Shah | Co-Founder | Leadership |
Complete people profiles for Hrx
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Financials of Hrx
Figures of Xs Brands Consultancy Private Limited, the primary company behind Hrx, for FY 2025. Revenue was ₹73,150 (-94% year on year). Net loss was -₹8.8 Lakh (-1197% margin). EBITDA was -₹8.6 Lakh (-1169% margin).
- ₹73,150Revenue · FY 2025 · -94% YoY
- -₹8.8 LakhNet loss · -1197% margin
- -₹8.6 LakhEBITDA · -1169% margin
- ₹42.6 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Xs Brands Consultancy Private Limited are on its company page.
Detailed financial statements for Hrx
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Hrx
2 dated milestones of Hrx across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Hrx is founded.
- Exit Acquired by Myntra.
Competitors of Hrx
Hrx operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Technosport, BlissClub, Elevar Sports, Zymrat and Gokyo, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| technosport.in | 2015 | Bengaluru, India | $25.54M | 525 | Online brand offering multi-category sports wear for men and women | |
| blissclub.com | 2020 | Bengaluru, India | $21.39M | 141 | Sportswear for women is offered by an internet-first brand. | |
| elevarsports.com | 2017 | Mumbai, India | $4.05M | 3 | Retailer of sneakers, sports shoes, flip-flops, slides, and sports apparel | |
| zymrat.com | 2018 | Bengaluru, India | $833,838 | – | Sportswear for men and women is offered via online platform. | |
| gokyo.in | 2020 | Mumbai, India | $198,179 | 69 | Outdoor clothing and gear for trekking and travel are provided. | |
| terractive.in | 2023 | Mumbai, India | $947,520 | – | Designer and retailer of comfortable, versatile sportswear | |
| alcissports.com | 2015 | Noida, India | $5.22M | 19 | Sportswear, gym apparel, and accessories are supplied for active pursuits. |
Detailed competitors of Hrx
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- Full competitor set
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Web traffic of Hrx
The website of Hrx (hrxbrand.com) receives about 217K visits a month.
- Monthly visits217K
▲ 18% vs previous month
Websites whose visitors overlap most with Hrx. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fuaark.com | 100% | 949.3K | #54,828 | View details | |
fashiola.in | fashiola.in | 98% | – | #167,598 | – |
| myntra.com | 94% | 113.8M | #236 | View details | |
| brooksrunningindia.com | 94% | – | #393,457 | View details | |
underarmour.in | underarmour.in | 94% | – | #120,469 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Hrx
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Hrx
Complete news archive for Hrx
Full article history, source details, and older brand coverage require an active premium plan.
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- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Hrx
10 companies that operate in the same segment as Hrx (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Hrx
Hrx was founded in 2013.
Hrx is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
The primary company behind Hrx, Xs Brands Consultancy Private Limited, reported revenue of ₹73,150 for FY 2025, down 94% year on year.
HRX was founded in 2013 in Mumbai, India, as an internet-first brand focused on fashion apparel for men and women. The product portfolio encompasses clothing, bicycles, eyewear, sports shoes, running shoes, caps, bags, towels, dumbbells, watches, masks, and sunglasses. Operations are centered on online retail within the apparel and accessories sector.
Hrx's top competitors include Technosport, BlissClub and Gokyo.
Hrx has 1 investor. Key investors include Myntra.
Hrx operates through Xs Brands Consultancy Private Limited.
Yes. Hrx was acquired by Myntra in August 2016.
The legal entities of Hrx currently have 6 directors, including Praveen Kumar Srivastava, Afsar Zaidi, Sudhanshu Suman and others.
The website of Hrx receives about 217 thousand visits a month.