About HushBabies
HushBabies was a Retail company based in Delhi (India) founded in 2010 by Praveena Dhinakar. Manages an e-commerce store offering a range of baby products. It operates on a B2C model. HushBabies has raised $3.54 million across 2 funding rounds from investors including Nexus Venture Partners, NEA and Kalaari Capital. HushBabies was last valued at $4.76 million in March 2014. The company is recorded as dissolved. Its focus areas include E-commerce, Baby Products and Online Sales. Its legal entity in India is Lapis Marketing Services Private Limited (U93000DL2011PTC219498). Its competitors include FirstCry, Babyoye and Newmi; 3 of its 3 listed competitors have raised funding.
Company details
HushBabies, established in 2010, excels in engaging in retail operations, operating online marketplaces, baby products, and conducting sales online. Manages an e-commerce store offering a range of baby products. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide.
- Headquarters Delhi, India
- Founders Praveena Dhinakar
- Stage Minicorn
- SectorsRetail
- Website hushbabies.com
- Social X Facebook
- Legal Name Lapis Marketing Services Private Limited
- Date of Incorporation 20 May, 2011
- Jurisdiction New Delhi, Delhi, India
- Total Equity Funding$3.54M (USD)
in 2 rounds
- Latest Funding Round$99.63K (USD), Seed
Mar 2014
- InvestorsNexus Venture Partners
& 5 more
Associated legal entities of HushBabies
HushBabies operates through Lapis Marketing Services Private Limited (strike off). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Lapis Marketing Services Private Limited CIN U93000DL2011PTC219498 | Strike Off | 20 May 2011 | New Delhi, Delhi | 2 | View details |
Funding Insights of HushBabies
HushBabies has successfully raised a total of $3.54M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $99.63 thousand completed in March 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.54M
- Total Rounds 2
- Last Round Seed — $99,625
- First Round $3.44M
(Aug 2011)
- Investors Count 6
All 2 funding rounds of HushBabies with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2014 | $99,625 | Seed | $4.76M | New Enterprise Associates | |
| Aug 2011 | $3.44M | Seed | $9.23M | Nexus Venture Partners, IndoUS Venture Partners |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2014 | $4.76M | •••••••• |
| Aug 2011 | $9.23M | •••••••• |
Last known valuation $4.76M (Mar 2014). 6 investors in total: 4 institutional and 2 angel.
Investors in HushBabies
HushBabies has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Nexus Venture Partners, NEA and Kalaari Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Investments in early-stage technology companies are made by Kalaari Capital. | kalaari.com | Bengaluru, India | ||
Venture capital firm that partners with entrepreneurs for product-first companies. | 2006 | nexusvp.com | Menlo Park, United States | |
Early and mid-stage investments are made in US and India. | iuvp.com | Santa Clara, United States | ||
LA Laurent Amouyal | unknown_552815a6bdd44db29 | |||
KG Ken Glass | unknown_049f29fe1f504f4cb |
Investor details for HushBabies
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Lapis Marketing Services Private Limited (HushBabies)
Lapis Marketing Services Private Limited is the primary company behind HushBabies. The board of Lapis Marketing Services Private Limited currently have 2 directors; the longest-serving is Deepak Verma, appointed in 2011. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Deepak Verma DIN 03579978 | Director | 23 Aug 2011 | 15 yrs 2 mo | Lapis Marketing Services Private Limited |
| Bharat Kapoor DIN 06715082 | Director | 30 Sep 2013 | 13 yrs | Lapis Marketing Services Private Limited |
People of HushBabies
1 people are tracked at HushBabies (1 in leadership).
| Name | Role | Group |
|---|---|---|
Praveena Dhinakar | ex-Founder | Leadership |
Complete people profiles for HushBabies
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of HushBabies
4 dated milestones of HushBabies across 4 years, from founding to its latest funding, stage changes and deals.
- Founded HushBabies is founded.
- Funding First funding round of $3.4M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $100K.
Competitors of HushBabies
HushBabies has 3 listed competitors in our database, 3 of them funded. They include FirstCry, Babyoye and Newmi.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| firstcry.com | 2010 | Pune, India | $513.39M | 6,895 | Online platform offering a wide range of baby, kids, and maternity products | |
| babyoye.com | 2010 | Bengaluru, India | $14.5M | Online portal for baby products, pregnancy infant-care and mother-care products | ||
| newmi.in | 2021 | Gurugram, India | $2.03M | 25 | Products and services for women's health and wellness are provided. |
Detailed competitors of HushBabies
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of HushBabies
Websites that share an audience with HushBabies (hushbabies.com).
Websites whose visitors overlap most with HushBabies. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
babybox.in | babybox.in | 100% | – | ||
| firstcry.com | 79% | 10M | #5,115 | View details |
Top companies in Baby & Mother E-Commerce
3 companies that operate in the same segment as HushBabies (Baby & Mother E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering mom and baby products and services | 2017 | Gurugram, Haryana, India | 162 | |||
Mobile app offering prenatal education, mantras, and wellness for pregnant women. | 2017 | Indore, Madhya Pradesh, India | 1 | |||
An online retail platform specializing in multicategory mom and baby care products. | 2018 | Bengaluru, Karnataka, India | USD 26.23 K | USD 674.86 K | 16 |
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Frequently Asked Questions about HushBabies
HushBabies was founded in 2010 and raised its 1st funding round 1 year after it was founded.
HushBabies is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
HushBabies is a funded company, having raised a total of $3.54M across 2 funding rounds to date. The company's 1st funding round was a Seed of $3.44M, raised on Aug 2011.
HushBabies, established in 2010, excels in engaging in retail operations, operating online marketplaces, baby products, and conducting sales online. Manages an e-commerce store offering a range of baby products. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide.
HushBabies has 6 investors. Key investors include Nexus Venture Partners, NEA, Kalaari Capital, IndoUS Venture Partners, and Laurent Amouyal.
The valuation of HushBabies is $4.76M as of Mar 2014.
HushBabies operates through Lapis Marketing Services Private Limited.
The legal entities of HushBabies currently have 2 directors, including Deepak Verma, Bharat Kapoor.