About I Saw It First
I Saw It First is a Retail company based in Manchester (United Kingdom) founded in 2009, and was acquired by Frasers Group in July 2022. Multi-category womens fashion products are retailed online. It operates on a Direct-to-Consumer (D2C) model. Its website isawitfirst.com draws about 76 thousand monthly visits. I Saw It First offers products and services including Clothing, Footwear, and Dresses. Its focus areas include Fashion Retail and Online Clothing Retail. Its legal entity is I Saw It First Limited. Its competitors include Secret Sales, In The Style and Pink Boutique; 2 of its 3 listed competitors have raised funding.
Company details
Fashionable clothing and accessories are sold through an online platform by I Saw It First. A wide range of products including dresses, tops, outerwear, footwear, and loungewear are offered to customers. The company operates in the retail sector, focusing on trendy fashion items for direct consumer purchase. Various payment options, including credit facilities, are made available to enhance customer experience.
- Headquarters Manchester, United Kingdom
- Stage Acquired
- SectorsRetail
- Website isawitfirst.com
- Social X Facebook Instagram YouTube
- Acquired by Frasers Group (Jul 2022)
- Legal Name I Saw It First Limited
- Investors
- Acquired byFrasers Group
(Jul 2022)
Products & Services of I Saw It First
I Saw It First offers a comprehensive portfolio of products and services, including Clothing, Footwear, and Dresses.
Various clothing items are offered for online purchase.
Different styles of footwear are sold through website.
Dresses for various occasions are available for customers.
Apps and channels of I Saw It First
its YouTube channel ISAWITFIRST has 2.1K subscribers and 30 videos.
Videos from I Saw It First
The most watched videos on I Saw It First's YouTube channel, ISAWITFIRST (2.1K subscribers). Click a video to play it here.
More on ISAWITFIRST.
Investors in I Saw It First
I Saw It First has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Frasers Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Retailer of sports products | 1982 | frasers.group | Shirebrook, United Kingdom |
Investor details for I Saw It First
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Timeline of I Saw It First
2 dated milestones of I Saw It First across 13 years, from founding to its latest funding, stage changes and deals.
- Founded I Saw It First is founded.
- Exit Acquired by Frasers Group.
Competitors of I Saw It First
I Saw It First has 3 listed competitors in our database, 2 of them funded. They include Secret Sales, In The Style and Pink Boutique.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| secretsales.com | 2007 | London, United Kingdom | $38.94M | 25 | Multi-category fashion products are sold via an online marketplace. | |
| inthestyle.com | 2013 | Manchester, United Kingdom | $74.56M | 175 | Multi-category fashion products are retailed online by the company. | |
| pinkboutique.co.uk | 2012 | Newcastle Upon Tyne, United Kingdom | 36 | Manages an e-commerce store specializing in apparel and fashion accessories. |
Detailed competitors of I Saw It First
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Web traffic of I Saw It First
The website of I Saw It First (isawitfirst.com) receives about 76.1K visits a month.
- Monthly visits76.1K
▼ 14.7% vs previous month
Websites whose visitors overlap most with I Saw It First. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| dancingleopard.co.uk | 100% | 57.6K | #670,896 | View details | |
| missyempire.com | 100% | 89.2K | #404,486 | View details | |
| pinkboutique.co.uk | 99% | 680.7K | #56,763 | View details | |
| houseofmaguie.com | 96% | 15.3K | #1,472,846 | View details | |
| ofakind.com | 93% | View details | |||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for I Saw It First
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Related news about I Saw It First
Complete news archive for I Saw It First
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Frequently Asked Questions about I Saw It First
I Saw It First was founded in 2009.
I Saw It First is headquartered in Manchester, United Kingdom. It is registered at Manchester, Greater Manchester, United Kingdom.
Fashionable clothing and accessories are sold through an online platform by I Saw It First. A wide range of products including dresses, tops, outerwear, footwear, and loungewear are offered to customers. The company operates in the retail sector, focusing on trendy fashion items for direct consumer purchase. Various payment options, including credit facilities, are made available to enhance customer experience.
I Saw It First's top competitors include Secret Sales, In The Style and Pink Boutique.
I Saw It First offers Clothing, Footwear, and Dresses.
I Saw It First has 1 investor. Key investors include Frasers Group.
I Saw It First operates through I Saw It First Limited.
Yes. I Saw It First was acquired by Frasers Group in July 2022.

