About iCrossing
iCrossing is a company based in New York (United States) founded in 1999 was acquired by Hearst in June 2010. iCrossing has raised $28 million across 3 funding rounds from investors including Goldman Sachs, Hearst and StarVest Partners. iCrossing has completed 5 acquisitions, including 3GNet, Mediablaze and Red Aril. iCrossing offers products and services including Data Analytics, Business Solutions, Experience Design, Digital Transformation, and SEO and Digital Media. iCrossing operates in a competitive market with competitors including Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others.
- Total Equity Funding$28M (USD)
in 3 rounds
- Latest Funding Round$62M (USD), Post-IPO
Jul 2007
- InvestorsGoldman Sachs
& 5 more
- Investments & Acquisitions3GNet
& 4 more
- Acquired byHearst
(Jun 2010)
Products & Services of iCrossing
iCrossing offers a comprehensive portfolio of products and services, including Data Analytics, Business Solutions, Experience Design, Digital Transformation, and SEO and Digital Media.
Drives growth strategies using first-party data for clients.
Combines strategy and data for transformative experiences.
Creates scalable brand ecosystems for customer experiences.
Delivers data-powered experiences through technology solutions.
Amplifies performance via traffic and conversion optimization.
Funding Insights of iCrossing
iCrossing has successfully raised a total of $28M across 3 strategic funding rounds. The most recent funding activity was a Post-IPO round of $62 million completed in July 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $28M
- Total Rounds 3
- Last Round Post-IPO — $62M
- First Round $13M
(Jul 2005)
- Investors Count 5
All 3 funding rounds of iCrossing with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2007 | $62M | Post-IPO | – | – | |
| Jun 2006 | $15M | Series D | – | – | |
| Jul 2005 | $13M | Series C | – | – |
6 investors in total: 6 institutional.
Investors in iCrossing
iCrossing has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Goldman Sachs, Hearst and StarVest Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity firm investing in technology-enabled B2B services in New York. | – | starvestpartners.com | - | |
VC firm investing in seed and early stage companies in the US | – | rre.com | New York, United States | |
Venture capital investments are made in disruptive growth companies. | – | oakvc.com | Greenwich, United States | |
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Generation Partners is engaged in private equity and growth investments. | 1995 | generation.com | Greenwich, United States | |
Media conglomerate | 1887 | hearst.com | New York, United States |
Investor details for iCrossing
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of iCrossing
1 people are tracked at iCrossing (1 in leadership).
| Name | Role | Group |
|---|---|---|
Nick Brien | CEO / President | Leadership |
Complete people profiles for iCrossing
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by iCrossing
iCrossing has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include 3GNet, Mediablaze and Red Aril.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Product design, strategic consulting, and content marketing services are provided. | mediablaze.com | London, United Kingdom | 2010 | Aug 2021 | •••• | |
Data Management and Audience Optimization Platform | redaril.com | San Mateo, United States | 2009 | Dec 2011 | •••• | |
Provider of marketing solution | 3gnet.de | Munich, Germany | 2002 | Apr 2008 | •••• | |
Digital marketing services such as analytics and SEO are provided. | sharpanalytics.com | New York, United States | 2003 | Mar 2007 | •••• | |
Provider of digital marketing, SEO, SMM, and branding services | spannerworks.com | Japan | 2015 | Feb 2007 | $18M |
Complete acquisition details for iCrossing
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of iCrossing
9 dated milestones of iCrossing across 22 years, from founding to its latest funding, stage changes and deals.
- Founded iCrossing is founded.
- Funding First funding round of $13.0M.
- Acquisition Acquires Spannerworks.
- Acquisition Acquires Sharp Analytics.
- Funding Latest funding round, Post-IPO, of $62.0M.
- Acquisition Acquires 3GNet.
- Exit Acquired by Hearst.
- Acquisition Acquires Red Aril.
- Acquisition Acquires Mediablaze.
Competitors of iCrossing
iCrossing operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| akqa.com | 1994 | Riyadh, Saudi Arabia | $8.74M | 648 | Integrated digital marketing campaigns are developed and executed across channels. | |
| prophet.com | 1992 | San Francisco, United States | $87.94M | – | Brand and marketing consulting solutions provider | |
| advantagesolutions.net | 1987 | Irvine, United States | – | 21 | Consumer packaged goods sales and digital marketing services are provided. | |
| interpublic.com | 1961 | New York, United States | – | 54,250 | Advertising and marketing services are delivered globally by Interpublic. | |
| s4capital.com | 2014 | London, United Kingdom | – | 8,772 | Digital advertising and content marketing services are provided globally. | |
| the-independents.com | 2017 | Paris, France | $400M | – | Influencer marketing and branding services are provided by The Independents. |
Detailed competitors of iCrossing
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of iCrossing
The website of iCrossing (icrossing.com) receives about 9.9K visits a month and ranks #2,348,803 among all websites worldwide, #5,058 in Online Marketing.
- Monthly visits9.9K
▲ 1% vs previous month
- Unique visitors4K
per month
- Global rank#2,348,803
among all websites
- Category rank#5,058
Business and Consumer Services · Online Marketing
- Bounce rate42%
- Pages per visit1.7
- Average visit9 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with iCrossing. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| location3.com | 100% | – | #2,728,315 | View details | |
bamboonine.co.uk | bamboonine.co.uk | 98% | – | #2,735,284 | – |
ceek.co.uk | ceek.co.uk | 97% | – | #357,513 | – |
sempo.org | sempo.org | 95% | – | – | – |
| markitors.com | 88% | 5.5K | #4,321,030 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for iCrossing
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Icrossing
Complete news archive for iCrossing
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to iCrossing
10 companies that operate in the same segment as iCrossing (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 159 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Frequently Asked Questions about iCrossing
iCrossing was founded in 1999 and raised its 1st funding round 6 years after it was founded.
iCrossing is headquartered in New York, United States. It is registered at New York, New York, United States.
iCrossing is a funded company, having raised a total of $28M across 3 funding rounds to date. The company's 1st funding round was a Series C of $13M, raised on Jul 2005.
iCrossing (formerly International Crossing) offers a digital media marketing platform with planning and development services including primary customer research, competitive and market research, persona development, integrated search marketing, analytics and performance planning, marketing intelligence dashboarding, rich media advertising (email, search, paid, display, mobile), site development, search re-targeting and cross device mobile campaigns. It offers hyper-targeted marketing across web, mobile, email, banner, paid search through its SaaS based Core Audience platform. Provides analytics on cross channel spendings across both online and offline channels with its proprietary Connected Marketing Platform. In 2011, it acquired Red Aril. Owned by Hearst Corporation.
iCrossing's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
iCrossing offers Data Analytics, Business Solutions, Experience Design, Digital Transformation, and SEO and Digital Media.
iCrossing has made 5 acquisitions, including 3GNet, Mediablaze, and Red Aril.
iCrossing has 6 investors. Key investors include Goldman Sachs, Hearst, StarVest Partners, RRE Ventures, and Oak Investment Partners.
iCrossing operates through Icrossing, Inc..
Yes. iCrossing was acquired by Hearst in June 2010.