iCrossing

New York, United States Founded: 1999 • Age: 27 yrs Acquired By Hearst
Digital Media Marketing Platform

About iCrossing

iCrossing is a company based in New York (United States) founded in 1999 was acquired by Hearst in June 2010.. iCrossing has raised $28 million across 3 funding rounds from investors including Goldman Sachs, Hearst and StarVest Partners. iCrossing has completed 5 acquisitions, including 3GNet, Mediablaze and Red Aril. iCrossing offers products and services including Data Analytics, Business Solutions, Experience Design, Digital Transformation, and SEO and Digital Media. iCrossing operates in a competitive market with competitors including Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others.

  • Headquarter New York, United States
  • Sectors
    Business Services
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Icrossing, Inc.
Operational Areas
Business Services → Customer Experience & Marketing Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $28 M (USD)

    in 3 rounds

  • Latest Funding Round
    $62 M (USD), Post-IPO

    Jul 26, 2007

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
    3GNet

    & 4 more

  • Acquired by
    Hearst

    (Jun 02, 2010)

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Products & Services of iCrossing

iCrossing offers a comprehensive portfolio of products and services, including Data Analytics, Business Solutions, Experience Design, Digital Transformation, and SEO and Digital Media. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Drives growth strategies using first-party data for clients.

Combines strategy and data for transformative experiences.

Creates scalable brand ecosystems for customer experiences.

Delivers data-powered experiences through technology solutions.

Amplifies performance via traffic and conversion optimization.

Funding Insights of iCrossing

iCrossing has successfully raised a total of $28M across 3 strategic funding rounds. The most recent funding activity was a Post-IPO round of $62 million completed in July 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Post-IPO — $62.0M
  • First Round

    (12 Jul 2005)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2007 Amount Post-IPO - iCrossing Valuation

investors

Jun, 2006 Amount Series D - iCrossing Valuation

investors

Jul, 2005 Amount Series C - iCrossing Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in iCrossing

iCrossing has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Goldman Sachs, Hearst and StarVest Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Growth equity firm investing in technology-enabled B2B services in New York.
Founded Year Domain Location
VC firm investing in seed and early stage companies in the US
Founded Year Domain Location
Venture capital investments are made in disruptive growth companies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by iCrossing

iCrossing has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include 3GNet, Mediablaze and Red Aril. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Provider of digital marketing, SEO, SMM, and branding services
2015
Product design, strategic consulting, and content marketing services are provided.
2010
Data Management and Audience Optimization Platform
2009
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - iCrossing

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Icrossing Comparisons

Employees
+
Add Comparison
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Competitors of iCrossing

iCrossing operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Media Company focused on radio broadcasting, live events, marketing solutions
domain founded_year HQ Location
Digital marketing services including paid search and e-commerce are provided.
domain founded_year HQ Location
Integrated digital marketing campaigns are developed and executed across channels.
domain founded_year HQ Location
Brand and marketing consulting solutions provider
domain founded_year HQ Location
Consumer packaged goods sales and digital marketing services are provided.
domain founded_year HQ Location
Advertising and marketing services are delivered globally by Interpublic.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Icrossing

Frequently Asked Questions about iCrossing

When was iCrossing founded?

iCrossing was founded in 1999 and raised its 1st funding round 6 years after it was founded.

Where is iCrossing located?

iCrossing is headquartered in New York, United States. It is registered at New York, New York, United States.

Is iCrossing a funded company?

iCrossing is a funded company, having raised a total of $28M across 3 funding rounds to date. The company's 1st funding round was a Series C of $13M, raised on Jul 12, 2005.

What does iCrossing do?

iCrossing (formerly International Crossing) offers a digital media marketing platform with planning and development services including primary customer research, competitive and market research, persona development, integrated search marketing, analytics and performance planning, marketing intelligence dashboarding, rich media advertising (email, search, paid, display, mobile), site development, search re-targeting and cross device mobile campaigns. It offers hyper-targeted marketing across web, mobile, email, banner, paid search through its SaaS based Core Audience platform. Provides analytics on cross channel spendings across both online and offline channels with its proprietary Connected Marketing Platform. In 2011, it acquired Red Aril. Owned by Hearst Corporation.

Who are the top competitors of iCrossing?

iCrossing's top competitors include S⁴Capital, Townsquare Media and Tinuiti.

What products or services does iCrossing offer?

iCrossing offers Data Analytics, Business Solutions, Experience Design, Digital Transformation, and SEO and Digital Media.

How many acquisitions has iCrossing made?

iCrossing has made 5 acquisitions, including 3GNet, Mediablaze, and Red Aril.

Who are iCrossing's investors?

iCrossing has 6 investors. Key investors include Goldman Sachs, Hearst, StarVest Partners, RRE Ventures, and Oak Investment Partners.

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