About Red Aril
Red Aril is a company based in San Mateo (United States) founded in 2009 was acquired by iCrossing in December 2011. Red Aril operates in a competitive market with competitors including mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others.
- Headquarter San Mateo, United States
- SectorsMedia & Entertainment
- Website redaril.com
- Social LinkedIn X
- Acquired by iCrossing (Dec 2011)
- Legal Name Red Aril, Inc
Funding Insights of Red Aril
- Total Rounds 1
- Investors Count 3
All 1 funding rounds of Red Aril with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2009 | – | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Red Aril
Red Aril has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include iCrossing, Illuminate Ventures and Sierra Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital is provided by Illuminate Ventures for B2B software startups. | – | illuminate.com | Oakland, United States | |
Early-stage venture capital investments in AI, healthcare, and enterprise technologies. | – | sierraventures.com | - | |
Venture capital firm investing in early-stage technology and real estate companies. | – | trinityventures.com | - | |
Digital Media Marketing Platform | 1999 | icrossing.com | New York, United States |
Investor details for Red Aril
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Red Aril
3 dated milestones of Red Aril across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Red Aril is founded.
- Funding First funding round.
- Exit Acquired by iCrossing.
Competitors of Red Aril
Red Aril operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | – | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. | |
| choozle.com | 2012 | Denver, United States | $29.91M | 84 | Real-time insights are captured for targeted visual media campaigns. | |
| ubermedia.com | 2010 | Pasadena, United States | $38.1M | – | Cross-screen mobile audiences are targeted using location and social signals. | |
| zefr.com | 2009 | Los Angeles, United States | $36.16M | 133 | Cloud based video right management solution provider | |
| permutive.com | 2013 | London, United Kingdom | $116.46M | 89 | Ad data management platform is provided to advertisers and publishers. | |
| ninthdecimal.com | 2003 | San Francisco, United States | $73.79M | 133 | Mobile audience intelligence platform | |
| acxiom.com | 1969 | Little Rock, United States | – | – | Acxiom is engaged in providing data-driven marketing solutions. | |
| dstillery.com | 2008 | New York, United States | $64.45M | – | Targeted DSP and DMP services are delivered using data science. | |
| bluekai.com | 2008 | Cupertino, United States | $41.89M | – | Cloud-based data management platform and third-party marketplace are operated. |
Detailed competitors of Red Aril
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Similar companies to Red Aril
10 companies that operate in the same segment as Red Aril (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Red Aril
Red Aril was founded in 2009.
Red Aril is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
Red Aril was founded in 2009 in San Mateo, United States, as a data management platform focused on digital marketing. Billions of data points are collected and analyzed daily through a SaaS-based system, generating actionable insights for advertisers and publishers. Audience-based media execution is enabled across digital channels to support revenue growth and ROI improvements. The company was acquired by iCrossing in December 2011 for an undisclosed amount.
Red Aril has 4 investors. Key investors include iCrossing, Illuminate Ventures, Sierra Ventures, and Trinity Ventures.
Red Aril operates through Red Aril, Inc.
Yes. Red Aril was acquired by iCrossing in December 2011.