About Ideeli
Ideeli is a Retail company based in New York (United States) founded in 2007, and was acquired by Groupon in January 2014. Online flash sales of multi-category fashion products are provided. Ideeli has raised $109.48 million across 6 funding rounds from investors including Credit Suisse, Groupon and Next World Capital. Ideeli offers products and services including Groupon App and Daily Deals. Its focus areas include Coupons and Deals, Deals, Online and Horizontal. Its competitors include Super, RetailMeNot and Groupon; 2 of its 3 listed competitors have raised funding.
Company details
Ideeli was founded in 2007 in New York, United States, as an online platform for flash sales of fashion products. Curated selections across apparel, accessories, home, shoes, kids, travel, and lifestyle categories are offered through limited-time events that start at noon ET and last 40 hours. Reduced prices on various brands are featured during these sales. The company was acquired by Groupon and re-branded to ideel in August 2014.
- Headquarters New York, United States
- Stage Acquired
- SectorsRetail
- Website ideeli.com
- Social LinkedIn X Facebook
- Acquired by Groupon (Jan 2014)
- Total Equity Funding$109.48M (USD)
in 6 rounds
- Latest Funding Round$12M (USD), Series E
Jul 2013
- InvestorsCredit Suisse
& 7 more
- Acquired byGroupon
(Jan 2014)
Products & Services of Ideeli
Ideeli offers a comprehensive portfolio of products and services, including Groupon App and Daily Deals.
App for browsing and purchasing discounted local services
Offers vouchers for beauty, food, and travel at reduced prices
Funding Insights of Ideeli
Ideeli has successfully raised a total of $109.48M across 6 strategic funding rounds. The most recent funding activity was a Series E round of $12 million completed in July 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $109.48M
- Total Rounds 6
- Last Round Series E β $12M
- First Round $3.8M
(Feb 2008)
- Investors Count 7
All 6 funding rounds of Ideeli with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2013 | $12M | Series E | β | β | |
| Nov 2012 | $30M | Series D | β | β | β |
| Apr 2011 | $39.61M | Series C | β | Next World Capital | |
| Nov 2009 | $20M | Series B | β | β | β |
| Jan 2009 | $4.08M | Series A | β | β | β |
| Feb 2008 | $3.8M | Series A | β | β |
8 investors in total: 8 institutional.
Investors in Ideeli
Ideeli has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include Credit Suisse, Groupon and Next World Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm investing in the US | nextworldcap.com | San Francisco, United States | ||
Cue Ball is engaged in venture capital investments. | cueball.com | Boston, United States | ||
Growth equity firm investing in technology-enabled B2B services in New York. | starvestpartners.com | |||
Seed and early stage venture fund investing in North America and Canada | kodiakvp.com | Waltham, United States | ||
| constellationventures.com | ||||
Investing in creators, organizing AI events, and building community in New York. | betaworks.com | |||
Wealth management, asset management, and investment banking services are offered. | 1856 | credit-suisse.com | Zurich, Switzerland | |
Online marketplace offering deals on multi-category products and services | 2007 | groupon.com | Chicago, United States |
Investor details for Ideeli
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Ideeli
411 people are tracked at Ideeli (102 in leadership, 5 in board & advisors, 304 in team).
| Name | Role | Group |
|---|---|---|
Chris MacKin | Head Of Private Label | Leadership |
Jakub V. | Head Of Performance Marketing | Leadership |
Kv Reddy | Managing Director | Leadership |
Anna Kadewska | Merchant Success Director | Leadership |
Rebecca Spurr | Head Of Marketing Operations | Leadership |
Josef Buryan | CMO | Leadership |
Alex Leichtman | Senior Director, Global Deal Operations | Leadership |
Dusan Senkypl | CEO | Leadership |
Robert Hann | Head Of Fp&a And Finance Projects | Leadership |
Sarah Neligan | Regional Sales Director - North America | Leadership |
Ahmad A. | Director Of Software Engineering | Leadership |
Damien Schmitz | Interim Chief Financial Officer | Leadership |
Kyndra Harris | Merchant Success Director | Leadership |
Philippe Bethge | Director Analytics, Global Business Operations | Leadership |
Jiri Ponrt | Chief Operating Officer | Leadership |
Christina Kaufman | Business Development Director | Leadership |
Micah Pepper | Business Development Director | Leadership |
Joseph Latona | Global Head Of Affiliate Sales & Revenue Operations | Leadership |
Jennifer Koren | Director Of Business Operations | Leadership |
Nicole Novotny | Business Development Director | Leadership |
391 more people are available in the full profile.
Complete people profiles for Ideeli
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Ideeli
4 dated milestones of Ideeli across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Ideeli is founded.
- Funding First funding round of $3.8M.
- Funding Latest funding round, Series E, of $12.0M.
- Exit Acquired by Groupon.
Competitors of Ideeli
Ideeli has 3 listed competitors in our database, 2 of them funded. They include Super, RetailMeNot and Groupon.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| super.com | 2016 | San Francisco, United States | $161.3M | Online platform for discovering and booking hotel accommodations at discounted prices | ||
| retailmenot.com | 2009 | Austin, United States | $314.5M | 378 | Provider of app and browser extension offering digital coupons & deals | |
| groupon.com | 2007 | Chicago, United States | 969 | Online marketplace offering deals on multi-category products and services |
Detailed competitors of Ideeli
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Ideeli
Websites that share an audience with Ideeli (ideeli.com).
Websites whose visitors overlap most with Ideeli. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ruelala.com | 100% | 2.6M | #14,109 | View details | |
| hautelook.com | 100% | 2.5K | #8,667,526 | View details | |
| gilt.com | 100% | 3.3M | #9,944 | View details | |
beyondtherack.com | beyondtherack.com | 99% | β | ||
| shopittome.com | 99% | View details | |||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 19 similar websites and full traffic analytics for Ideeli
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Deals, Rewards & Comparison Platforms
3 companies that operate in the same segment as Ideeli (Deals, Rewards & Comparison Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 942 | |
Online platform for discovering and booking hotel accommodations at discounted prices | 2016 | San Francisco, California, United States | USD 226.3 M | |||
Cashback is provided on multi-category products through an app-based platform. | 1997 | San Francisco, California, United States | USD 15.96 B | 29,330 |
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Related news about Ideeli
Complete news archive for Ideeli
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Ideeli
Ideeli was founded in 2007 and raised its 1st funding round 1 year after it was founded.
Ideeli is headquartered in New York, United States. It is registered at New York, New York, United States.
Ideeli is a funded company, having raised a total of $109.48M across 6 funding rounds to date. The company's 1st funding round was a Series A of $3.8M, raised on Feb 2008.
Ideeli was founded in 2007 in New York, United States, as an online platform for flash sales of fashion products. Curated selections across apparel, accessories, home, shoes, kids, travel, and lifestyle categories are offered through limited-time events that start at noon ET and last 40 hours. Reduced prices on various brands are featured during these sales. The company was acquired by Groupon and re-branded to ideel in August 2014.
Ideeli's top competitors include Super, RetailMeNot and Groupon.
Ideeli offers Groupon App and Daily Deals.
Ideeli has 8 investors. Key investors include Credit Suisse, Groupon, Next World Capital, Cue Ball, and StarVest Partners.
Yes. Ideeli was acquired by Groupon in January 2014.

