About iDiva
iDiva is a Media & Entertainment company based in Mumbai (India) founded in 2009, and was acquired by BRND.ME in December 2022. Lifestyle and entertainment content is delivered for Indian women. The company has 131 employees. Its website idiva.com draws about 778 thousand monthly visits. Its Indian entity Editorji Technologies Private Limited reported revenue of ₹1.61 Cr. iDiva offers products and services including Beauty Platform, Fashion Platform, Health and Wellness Platform, and Lifestyle Platform. Its focus areas include Internet First Media, Lifestyle, Demographic and Women. Its competitors include POPxo and MissMalini; 2 of its 2 listed competitors have raised funding.
Company details
iDiva was founded in 2009 and is headquartered in Mumbai, India. The portal operates in the lifestyle and entertainment sector, where content on beauty, fashion, relationships, weddings, and entertainment is provided specifically for Indian women. Monetization occurs through banner and display advertisements. As of January 2017, more than 1 million likes were recorded on its Facebook page.
- Headquarters Mumbai, India
- Employees 131
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Arts and Entertainment
- Website idiva.com
- Social X Facebook Instagram YouTube
- Acquired by BRND.ME (Dec 2022)
- Legal Name Editorji Technologies Pvt Ltd
- Date of Incorporation 16 Jan, 2018
- Jurisdiction New Delhi, Delhi, India
Associated legal entities of iDiva
iDiva is associated with 4 registered companies on The Company Check; the primary company is Editorji Technologies Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Editorji Technologies Private Limited CIN U74999DL2018PTC328540 | Active | 16 Jan 2018 | New Delhi, Delhi | ₹1.6 Cr | 131 | 7 | View details |
| Mensa Brand Technologies Private Limited CIN U14101HR2021PTC127302 | Active | 20 Apr 2021 | Gurgaon, Haryana, India | $72.3M | View details | ||
| Times Internet Limited CIN U74999DL1999PLC135531 | Active | 04 May 1999 | New Delhi, Delhi | ₹1,398 Cr | 895 | 10 | View details |
| Mensa Brand Technologies Private Limited CIN U14101HR2021PLC127302 | Active | 20 Apr 2021 | Gurgaon, Haryana | ₹577 Cr | 458 | 5 | View details |
Products & Services of iDiva
iDiva offers a comprehensive portfolio of products and services, including Beauty Platform, Fashion Platform, Health and Wellness Platform, and Lifestyle Platform.
Offers beauty tips, products, and skincare advice for women.
Provides fashion trends, celebrity styles, and shopping guides.
Delivers health tips, diet advice, and mental wellness resources.
Covers home decor, travel, and daily living insights for women.
Apps and channels of iDiva
its YouTube channel MensXP has 559K subscribers and 30 videos.
Videos from iDiva
The most watched videos on iDiva's YouTube channel, MensXP (559K subscribers). Click a video to play it here.
More on MensXP.
Investors in iDiva
iDiva has secured backing from 1 investor. Prominent investors backing the company include BRND.ME.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Influencer-driven branding solutions are provided through an integrated platform. | 2021 | brndme.co.in | Bengaluru, India |
Investor details for iDiva
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Board of directors of Editorji Technologies Private Limited (iDiva)
Editorji Technologies Private Limited is the primary company behind iDiva. The boards of the 3 registered companies of iDiva currently have 16 directors; the longest-serving is Satyan Gajwani, appointed in 2009. 38 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Satyan Gajwani DIN 02691483 | Whole-time director | 25 Aug 2009 | 17 yrs 2 mo | Times Internet Limited |
| Vikramaditya Chandra DIN 01179738 | Director | 16 Jan 2018 | 8 yrs 9 mo | Editorji Technologies Private Limited |
| Abhishek Kakkar DIN 07255214 | Company Secretary | 01 Aug 2019 | 7 yrs 3 mo | Times Internet Limited |
| Gopal Das Rathi DIN 00553066 | Director | 08 Jul 2020 | 6 yrs 3 mo | Editorji Technologies Private Limited |
| Vikram Mehra DIN 03556680 | Director | 09 Jul 2020 | 6 yrs 3 mo | Editorji Technologies Private Limited |
| Joy Deb Kumar Basu DIN 02313980 | Whole-time director | 21 Sep 2020 | 6 yrs 1 mo | Times Internet Limited |
| Mitu Samar Nath DIN 07244627 | Director | 21 Sep 2020 | 6 yrs 1 mo | Times Internet Limited |
| Ananth Sankaranarayanan DIN 07527676 | Director | 20 Apr 2021 | 5 yrs 6 mo | Mensa Brand Technologies Private Limited |
| Rakesh Sony DIN 00363053 | Director | 27 Oct 2021 | 5 yrs | Times Internet Limited |
| Nitin Chopra DIN 10780473 | CEO | 27 Sep 2024 | 2 yrs 1 mo | Editorji Technologies Private Limited |
| Subrata Mitra DIN 00570124 | Nominee Director | 29 Mar 2025 | 1 yr 7 mo | Mensa Brand Technologies Private Limited |
| Utsav Mitra DIN 08958349 | Nominee Director | 29 Mar 2025 | 1 yr 7 mo | Mensa Brand Technologies Private Limited |
| Akshay Jain DIN 10398370 | Additional Director | 25 Jun 2025 | 1 yr 4 mo | Mensa Brand Technologies Private Limited |
| Rajagopalan Sundar DIN 00008764 | Director | 21 Jul 2025 | 1 yr 3 mo | Times Internet Limited |
| Noshir Naval Framjee DIN 01646640 | Director | 09 Sep 2025 | 1 yr 1 mo | Editorji Technologies Private Limited |
| Vinod Kumar DIN 01800577 | Director | 09 Sep 2025 | 1 yr 1 mo | Editorji Technologies Private Limited |
Financials of iDiva
Figures of Editorji Technologies Private Limited, the primary company behind iDiva, for FY 2025. Revenue was ₹1.61 Cr (-19% year on year). Net loss was -₹29.71 Cr (-1849% margin). EBITDA was -₹28.79 Cr (-1792% margin). Revenue has grown at a compounded annual rate of +7% over three years and -3% over five years.
- ₹1.61 CrRevenue · FY 2025 · -19% YoY
- -₹29.71 CrNet loss · -1849% margin
- -₹28.79 CrEBITDA · -1792% margin
- ₹52.9 LakhPaid-up capital
- 131Employees (provident fund records)
- +7%Revenue CAGR, 3 years
- -3%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Editorji Technologies Private Limited are on its company page.
Detailed financial statements for iDiva
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Timeline of iDiva
2 dated milestones of iDiva across 13 years, from founding to its latest funding, stage changes and deals.
- Founded iDiva is founded.
- Exit Acquired by BRND.ME.
Competitors of iDiva
iDiva has 2 listed competitors in our database, 2 of them funded. They include POPxo and MissMalini.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| popxo.com | 2013 | Gurugram, India | $11.76M | 74 | Provides content platform for lifestyle/fashion, beauty, and health topics | |
| missmalini.com | 2008 | Mumbai, India | $4.16M | 2 | Lifestyle and entertainment content is published on an online platform. |
Detailed competitors of iDiva
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of iDiva
The website of iDiva (idiva.com) receives about 778.1K visits a month and ranks #70,493 among all websites worldwide, #5,174 in Arts and Entertainment.
- Monthly visits778.1K
▼ 11.4% vs previous month
- Unique visitors580.2K
per month
- Global rank#70,493
among all websites
- Category rank#5,174
Arts and Entertainment
- Bounce rate55%
- Pages per visit1.9
- Average visit48 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with iDiva. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sofeminine.co.uk | 100% | #2,322,098 | View details | ||
| bollywoodlife.com | 96% | 2.6M | #18,308 | View details | |
| filmfare.com | 85% | 854K | #46,467 | View details | |
desiblitz.com | desiblitz.com | 70% | #128,164 | – | |
| popxo.com | 66% | 5.9K | #4,055,724 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for iDiva
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Top companies in DTC Media Innovators
3 companies that operate in the same segment as iDiva (DTC Media Innovators) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified gaming and sports media platforms are operated and developed. | 1999 | Mumbai, Maharashtra, India | USD 127.93 M | USD 194.94 M | 63 | |
Multi-category news is curated and delivered in multiple languages. | 2009 | Bengaluru, Karnataka, India | USD 129.01 M | 942 | ||
Hyperlocal short news app is provided in multiple languages. | 2014 | Hyderabad, Telangana, India | USD 30.77 M | USD 5.35 M | 309 |
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Related news about Idiva
Complete news archive for iDiva
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Frequently Asked Questions about iDiva
iDiva was founded in 2009.
iDiva is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
iDiva has 131 employees.
The primary company behind iDiva, Editorji Technologies Private Limited, reported revenue of ₹1.61 Cr for FY 2025, down 19% year on year.
iDiva was founded in 2009 and is headquartered in Mumbai, India. The portal operates in the lifestyle and entertainment sector, where content on beauty, fashion, relationships, weddings, and entertainment is provided specifically for Indian women. Monetization occurs through banner and display advertisements. As of January 2017, more than 1 million likes were recorded on its Facebook page.
iDiva's top competitors include POPxo and MissMalini.
iDiva offers Beauty Platform, Fashion Platform, Health and Wellness Platform, and Lifestyle Platform.
iDiva has 1 investor. Key investors include BRND.ME.
iDiva is associated with 3 legal entities: Editorji Technologies Private Limited, Times Internet Limited, Mensa Brand Technologies Private Limited.
Yes. iDiva was acquired by BRND.ME in December 2022.
The legal entities of iDiva currently have 18 directors, including Joy Deb Kumar Basu, Abhishek Kakkar, Satyan Gajwani and others.
The website of iDiva receives about 778 thousand visits a month and ranks #70,493 among all websites worldwide.