About IMS Mercantiles
IMS Mercantiles is a Consumer company based in Delhi (India) founded in 2003. It sells camera accessories, mobile gadgets, and photography tools online. It operates on a D2C and B2C model. The company has 121 employees. Its website digitek.net.in draws about 567 thousand monthly visits. Its Indian entity Ims Mercantiles Limited reported revenue of ₹220 Cr. IMS Mercantiles offers products and services including Wireless Microphone, Tripod Stand, LED Ring Light, and Batteries and Chargers. Its focus areas include Mobile Tech, Accessories, Gadgets and Electronics. Similar companies include boAt, Qubo and Portronics; 1 of its 3 listed similar companies has raised funding.
Company details
Digitek is an online retailer offering a variety of camera accessories, mobile gadgets, and photography equipment such as microphones, tripods, LED lights, and batteries. They operate through their website, catering to professionals and enthusiasts with high-quality tech products. Based in New Delhi, India, the company focuses on direct sales and customer support for photography and videography needs.
- Headquarters Delhi, India
- Employees 121
- SectorsConsumer
- Website category Computers Electronics and Technology · Consumer Electronics
- Email••••••••
- Website digitek.net.in
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Ims Mercantiles Private Limited
- Date of Incorporation 26 Aug, 2003
- Jurisdiction Delhi, India
- Annual Revenue₹220 Cr
FY 2025 · +24% YoY
- Net Profit₹13.93 Cr
FY 2025 · 6% margin
- EBITDA₹21.99 Cr
FY 2025 · 10% margin
- Employee Count121
Associated legal entities of IMS Mercantiles
IMS Mercantiles operates through Ims Mercantiles Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Ims Mercantiles Limited CIN U51395DL2003PLC121932 | Active | 26 Aug 2003 | Delhi, Delhi | ₹220 Cr | 121 | 8 | View details |
Products & Services of IMS Mercantiles
IMS Mercantiles offers a comprehensive portfolio of products and services, including Wireless Microphone, Tripod Stand, LED Ring Light, and Batteries and Chargers.
Device for wireless audio recording with noise cancellation
Foldable stand for supporting cameras and smartphones
Portable light for video and photography setups
Rechargeable options for cameras and devices
Apps and channels of IMS Mercantiles
its YouTube channel Digitek India has 17.9K subscribers and 30 videos.
Videos from IMS Mercantiles
The most watched videos on IMS Mercantiles's YouTube channel, Digitek India (17.9K subscribers). Click a video to play it here.
More on Digitek India.
Board of directors of Ims Mercantiles Limited (IMS Mercantiles)
Ims Mercantiles Limited is the primary company behind IMS Mercantiles. The board of Ims Mercantiles Limited currently have 6 directors; the longest-serving is Amit Kumar Saraff, appointed in 2003. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Amit Kumar Saraff DIN 00450475 | Managing Director | 26 Aug 2003 | 23 yrs 2 mo | Ims Mercantiles Limited |
| Deepak Saraf DIN 01055425 | Whole-time director | 26 Jun 2006 | 20 yrs 4 mo | Ims Mercantiles Limited |
| Ankit Saraf DIN 06562193 | Director | 12 Jun 2013 | 13 yrs 4 mo | Ims Mercantiles Limited |
| Shalu Saraf DIN 10002853 | Director | 20 Jul 2024 | 2 yrs 3 mo | Ims Mercantiles Limited |
| Ankush Kumar Chokhani DIN 10382644 | Director | 22 Jul 2024 | 2 yrs 3 mo | Ims Mercantiles Limited |
| Ankit Chamoli DIN 06795523 | Director | 22 Jul 2024 | 2 yrs 3 mo | Ims Mercantiles Limited |
Financials of IMS Mercantiles
Figures of Ims Mercantiles Limited, the primary company behind IMS Mercantiles, for FY 2025. Revenue was ₹220 Cr (+24% year on year). Net profit was ₹13.93 Cr (6% margin). EBITDA was ₹21.99 Cr (10% margin). Revenue has grown at a compounded annual rate of +20% over three years and +23% over five years.
- ₹220 CrRevenue · FY 2025 · +24% YoY
- ₹13.93 CrNet profit · 6% margin
- ₹21.99 CrEBITDA · 10% margin
- ₹15.75 CrPaid-up capital
- 121Employees (provident fund records)
- +20%Revenue CAGR, 3 years
- +23%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Ims Mercantiles Limited are on its company page.
Detailed financial statements for IMS Mercantiles
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Similar companies to IMS Mercantiles
IMS Mercantiles has 3 listed similar companies in our database, 1 of them funded. They include boAt, Qubo and Portronics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| boat-lifestyle.com | 2016 | Gurugram, India | $206M | 501 | Personal audio products, wearables, and mobile accessories are retailed. | |
| quboworld.com | 2018 | Delhi, India | 165 | Online platform offering a wide range of consumer electronics | ||
| portronics.com | 2008 | Delhi, India | 128 | Sells electronic gadgets and accessories through online retail platforms. |
Detailed similar companies of IMS Mercantiles
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Web traffic of IMS Mercantiles
The website of IMS Mercantiles (digitek.net.in) receives about 566.9K visits a month and ranks #88,538 among all websites worldwide, #10,391 in Consumer Electronics.
- Monthly visits566.9K
▲ 1.6% vs previous month
- Unique visitors250.2K
per month
- Global rank#88,538
among all websites
- Category rank#10,391
Computers Electronics and Technology · Consumer Electronics
- Bounce rate35%
- Pages per visit3.0
- Average visit1 min 22 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with IMS Mercantiles. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hiffin.in | 100% | #295,515 | View details | ||
| gppro.in | 98% | #487,276 | View details | ||
| dji.com | 95% | 13.6M | #3,367 | View details | |
cinemacenter.in | cinemacenter.in | 89% | #677,841 | – | |
in.canon | in.canon | 83% | #37,093 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for IMS Mercantiles
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- 40 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
Top companies in Tech Brands
3 companies that operate in the same segment as IMS Mercantiles (Tech Brands) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Chain of preschool and day-care centers | 2011 | Bengaluru, Karnataka, India | ||||
Chain of Beauty salon and spa treatment centers | 1997 | Mumbai, Maharashtra, India | USD 26.69 M | |||
Billion Hearts creates simple digital products for worldwide consumers with Indian engineering talent. | 2024 | Bengaluru, Karnataka, India | USD 4.25 M |
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Related news about Ims Mercantiles
Complete news archive for IMS Mercantiles
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Frequently Asked Questions about IMS Mercantiles
IMS Mercantiles was founded in 2003.
IMS Mercantiles is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
IMS Mercantiles has 121 employees.
The primary company behind IMS Mercantiles, Ims Mercantiles Limited, reported revenue of ₹220 Cr for FY 2025, up 24% year on year.
Digitek is an online retailer offering a variety of camera accessories, mobile gadgets, and photography equipment such as microphones, tripods, LED lights, and batteries. They operate through their website, catering to professionals and enthusiasts with high-quality tech products. Based in New Delhi, India, the company focuses on direct sales and customer support for photography and videography needs.
IMS Mercantiles's top competitors include boAt, Qubo and Portronics.
IMS Mercantiles offers Wireless Microphone, Tripod Stand, LED Ring Light, and Batteries and Chargers.
IMS Mercantiles operates through Ims Mercantiles Limited.
The legal entities of IMS Mercantiles currently have 8 directors, including Ankush Kumar Chokhani, Shalu Saraf, Ankit Saraf and others.
The website of IMS Mercantiles receives about 567 thousand visits a month and ranks #88,538 among all websites worldwide.