About Infinity
Infinity is a company based in Reigate (United Kingdom) founded in 2010 by Rob Pierre and Paul Walsh. It operates as a SaaS (Software-as-a-Service). Infinity has raised $13 million across 1 funding round from investors including Smedvig Capital. Infinity has completed 1 acquisition, including ResponseTap. Infinity offers products and services including Call Tracking, Conversation Analytics, Smart Match, and Smart Outcomes. Infinity operates in a competitive market with competitors including CallRail, Invoca, Convin, CallFire and Tethr, among others.
- Headquarter Reigate, United Kingdom
- Founders Rob Pierre, Paul Walsh
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Phone•••• ••••
- Website infinity.co/us
- Social LinkedIn X Facebook YouTube
- Legal Name Infinity Tracking Limited
- Total Equity Funding$13M (USD)
in 1 rounds
- Latest Funding Round$13M (USD), Series A
Sep 2016
- Investors
- Investments & Acquisitions
Products & Services of Infinity
Infinity offers a comprehensive portfolio of products and services, including Call Tracking, Conversation Analytics, Smart Match, and Smart Outcomes.
Call journeys are tracked to optimize marketing campaigns.
Customer conversations are analyzed for actionable business insights.
Call revenue is linked to marketing activity efficiently.
AI-powered tools are used for campaign optimization.
Apps and channels of Infinity
its YouTube channel Infinity has 56 subscribers and 19 videos.
Videos from Infinity
The most watched videos on Infinity's YouTube channel, Infinity (56 subscribers). Click a video to play it here.
More on Infinity.
Funding Insights of Infinity
Infinity has successfully raised a total of $13M through 1 strategic funding round. The most recent funding activity was a Series A round of $13 million completed in September 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13M
- Total Rounds 1
- Last Round Series A — $13M
- First Round $13M
(Sep 2016)
- Investors Count 1
All 1 funding rounds of Infinity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2016 | $13M | Series A | – | Smedvig Capital | – |
1 investors in total: 1 institutional.
Investors in Infinity
Infinity has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Smedvig Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in private equity and venture capital since 1996. | – | smedvigcapital.com | - |
Investor details for Infinity
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Infinity
54 people are tracked at Infinity (22 in leadership, 1 in board & advisors, 31 in team).
| Name | Role | Group |
|---|---|---|
Rob Pierre | Co-Founder | Leadership |
Paul Walsh | Founder & CEO | Leadership |
Scott Corgat | VP Of Customer Operations | Leadership |
Daniel Wilkinson | Chief Customer Officer | Leadership |
Sam Hill | Chief Solutions Officer | Leadership |
Matthew Morley | Finance Director | Leadership |
Dan Cook | VP Of Commercial | Leadership |
Hatty Stone | People Business Partner | Leadership |
Alexandra Gibbons | Head Of Customer Operations | Leadership |
Diana Hasty | Head Of US Customer Success | Leadership |
Josh Everett | Customer Success Director | Leadership |
Natalie Day | Lead People Business Partner | Leadership |
Lily Lawrence-Brown | Head Of Training | Leadership |
Andy Moorhead | Senior Partnerships Director | Leadership |
Jonathan Lerner | Director | Leadership |
Emma Morrow | Chief People Officer | Leadership |
Matthew Bradley | Senior Partnerships Director | Leadership |
Matthew McGillicuddy | Marketing Director | Leadership |
Amber Sherriff | Head Of Customer Growth | Leadership |
Michael Paine | VP Of Customer Success | Leadership |
34 more people are available in the full profile.
Complete people profiles for Infinity
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Infinity
Infinity has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ResponseTap.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Advanced call tracking is provided for marketing ROI optimization. | responsetap.com | Manchester, United Kingdom | 2008 | Mar 2021 | •••• |
Complete acquisition details for Infinity
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Infinity
3 dated milestones of Infinity across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Infinity is founded.
- Funding First funding round of $13.0M.
- Acquisition Acquires ResponseTap.
Competitors of Infinity
Infinity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as CallRail, Invoca, Convin, CallFire and Tethr, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| callrail.com | 2011 | Atlanta, United States | $132.92M | 193 | Marketing campaigns are optimized via call tracking and analytics. | |
| invoca.com | 2008 | Santa Barbara, United States | $204.78M | 355 | Platform that connects marketing and sales teams to track and optimise the buying journey | |
| convin.ai | 2020 | Bengaluru, India | $8.94M | 141 | AI-powered conversation intelligence is provided for contact centers. | |
| callfire.com | 2004 | Santa Monica, United States | $30M | 141 | CallFire is recognized as a leader in communication solutions. | |
| tethr.com | 2012 | Austin, United States | $92.78M | 50 | Conversation intelligence platform provided for customer experience analysis. | |
| cloudcall.com | 2005 | Leicester, United Kingdom | – | 160 | Cloud-based business telephony services provider | |
| iovox.com | 2007 | London, United Kingdom | $10.58M | 33 | Real-time call tracking and analytics services are offered. | |
| yalo.ai | 2015 | San Francisco, United States | $95M | – | AI-powered conversational commerce platforms are provided for businesses. | |
| beyondcore.com | 2004 | San Mateo, United States | $9M | 18 | Advanced analytics for sales and CRM forecasting are delivered. |
Detailed competitors of Infinity
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Infinity
The website of Infinity (infinity.co) receives about 30.2K visits a month and ranks #1,348,767 among all websites worldwide, #2,982 in Online Marketing.
- Monthly visits30.2K
▲ 64.3% vs previous month
- Unique visitors7.2K
per month
- Global rank#1,348,767
among all websites
- Category rank#2,982
Business and Consumer Services · Online Marketing
- Bounce rate40%
- Pages per visit2.2
- Average visit41 sec
- DevicesDesktop 49% · Mobile 51%
Websites whose visitors overlap most with Infinity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| callrail.com | 100% | 692.2K | #57,706 | View details | |
| mediahawk.co.uk | 99% | – | #2,576,055 | View details | |
| calltrackingmetrics.com | 95% | 222K | #91,385 | View details | |
| databowl.com | 88% | 5.5K | #3,701,851 | View details | |
| responsetap.com | 88% | 1.5K | #12,924,872 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Infinity
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Infinity
Complete news archive for Infinity
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Infinity
10 companies that operate in the same segment as Infinity (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Infinity
Infinity was founded in 2010 and raised its 1st funding round 6 years after it was founded.
Infinity is headquartered in Reigate, United Kingdom. It is registered at Reigate, Surrey, United Kingdom.
Paul Walsh is the current CEO of Infinity. They have also founded this company.
Infinity is a funded company, having raised a total of $13M across 1 funding round to date. The company's 1st funding round was a Series A of $13M, raised on Sep 2016.
Infinity is engaged in delivering call analytics software solutions to optimize marketing, sales, and customer service operations. Services are provided across various sectors including automotive, healthcare, insurance, and retail. Call tracking, conversation analytics, and smart match tools are offered to help businesses make data-driven decisions. Performance insights are unlocked to improve campaign efficiency, reduce budget waste, and enhance customer experiences. Support is extended to marketers, sales teams, and contact centers for better operational outcomes.
Infinity offers Call Tracking, Conversation Analytics, Smart Match, and Smart Outcomes.
Infinity has made 1 acquisition, including ResponseTap.
Infinity has 1 investor. Key investors include Smedvig Capital.
Infinity operates through Infinity Tracking Limited.