About Innotrac
Innotrac is a Technology company based in Atlanta (United States) founded in 1984, and was acquired by Sterling Partners in November 2013. Order processing, fulfillment, and call center services are provided. It operates in the Technology and Retail sectors. The company has 2,081 employees. The company was acqui-hired. Innotrac offers products and services including Ecommerce Fulfillment, DTC Order Fulfillment, Returns Management, Transportation Management, and Radial Payment Solutions. Its focus areas include E-Commerce Enablers, Ecommerce Software Suite, Enterprise Applications and Enterprise Resource Planning. Its competitors include CallidusCloud, Cart.com and BigCommerce; 3 of its 3 listed competitors have raised funding.
Company details
Innotrac was founded in 1984 and is based in Atlanta, United States. Order processing, fulfillment, and customer support services are delivered to telecommunications, e-commerce, retail, direct marketing, and business-to-business sectors. Seven fulfillment centers and one call center are operated across the continental United States. Core operations cover warehouse management, inventory tracking, automated shipping, technical support, returns processing, and inbound call handling.
- Headquarters Atlanta, United States
- Employees 2,081
- Stage Public
- SectorsTechnologyRetail
- Website innotrac.com
- Social LinkedIn X Facebook
- Acquired by Sterling Partners (Nov 2013)
- Investors
- Employee Count2,081
- Acquired bySterling Partners
(Nov 2013)
Products & Services of Innotrac
Innotrac offers a comprehensive portfolio of products and services, including Ecommerce Fulfillment, DTC Order Fulfillment, Returns Management, Transportation Management, and Radial Payment Solutions.
Manages scalable order processing for online retailers
Handles direct-to-consumer order delivery
Streamlines product return processes for efficiency
Optimizes last-mile delivery networks
Provides secure payment and fraud protection
Investors in Innotrac
Innotrac has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Sterling Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm | sterlingpartners.com | Chicago, United States |
Investor details for Innotrac
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People of Innotrac
18 people are tracked at Innotrac (1 in leadership, 17 in team); the tracked headcount is 2,081.
| Name | Role | Group |
|---|---|---|
Mark Pierce | Director Client Services | Leadership |
David Thurmond | Development Team Lead | Team |
Jeremy Claudio | Driver | Team |
Trevor Egeland | Sr IT Administrator | Team |
David Whiting | Operations Manager | Team |
Marion Waldrep | Inventory Control | Team |
David Smith | Operations Manager | Team |
Julie Genova | CRC | Team |
Angela Mathews | Account Manager | Team |
Charlene White | HR Manager | Team |
Jan Aragon | Telecom Site Admin | Team |
Sarah Cowan | Human Resources Generalist | Team |
Jason Crouch | Box Builder | Team |
Gail Mangum | Client Services Manager | Team |
Gayatri Rao | Senior Business Analyst | Team |
Juan Arellano | Inbound Supervisor | Team |
Steven Elkins | Safety/loss Prevention Manager | Team |
Julie Garbiso | Customer Service Representative | Team |
Complete people profiles for Innotrac
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Innotrac
3 dated milestones of Innotrac across 29 years, from founding to its latest funding, stage changes and deals.
- Founded Innotrac is founded.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by Sterling Partners.
Competitors of Innotrac
Innotrac has 3 listed competitors in our database, 3 of them funded. They include CallidusCloud, Cart.com and BigCommerce.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| calliduscloud.com | 1996 | Pleasanton, United States | $70.5M | 849 | Cloud-based solutions for sales, marketing, and pipeline management are provided. | |
| cart.com | 2020 | Austin, United States | $735.24M | 998 | Software suite solutions are provided for e-commerce businesses. | |
| bigcommerce.com | 2009 | Austin, United States | $233.45M | 1,321 | SaaS-based software suites for e-commerce operations are provided. |
Detailed competitors of Innotrac
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Web traffic of Innotrac
Websites that share an audience with Innotrac (innotrac.com).
Websites whose visitors overlap most with Innotrac. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| indeed.com | 100% | 416.4M | #70 | View details | |
| unitedfsi.com | 98% | 680.7K | #6,835,353 | View details | |
| prnewswire.com | 96% | 4.8M | #18,225 | View details | |
| kana.com | 69% | 1.9K | #10,687,562 | View details |
Top companies in Enterprise Resource Planning
3 companies that operate in the same segment as Innotrac (Enterprise Resource Planning) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based HR and financial software is delivered to enterprises. | 2005 | Pleasanton, California, United States | USD 352.3 M | USD 9.53 B | 21,000 | |
Cloud-based software for K-12 education is provided. | 1997 | Folsom, California, United States | USD 32 M | USD 47.59 M | 1,308 | |
Cloud-based ERP software is provided for automotive and manufacturing sectors. | 1972 | Austin, Texas, United States | USD 229.28 M | 834 |
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Related news about Innotrac
Complete news archive for Innotrac
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Frequently Asked Questions about Innotrac
Innotrac was founded in 1984.
Innotrac is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Innotrac has 2,081 employees.
Innotrac was founded in 1984 and is based in Atlanta, United States. Order processing, fulfillment, and customer support services are delivered to telecommunications, e-commerce, retail, direct marketing, and business-to-business sectors. Seven fulfillment centers and one call center are operated across the continental United States. Core operations cover warehouse management, inventory tracking, automated shipping, technical support, returns processing, and inbound call handling.
Innotrac's top competitors include Cart.com, CallidusCloud and BigCommerce.
Innotrac offers Ecommerce Fulfillment, DTC Order Fulfillment, Returns Management, Transportation Management, and Radial Payment Solutions.
Innotrac has 1 investor. Key investors include Sterling Partners.
Yes. Innotrac was acquired by Sterling Partners in November 2013.

