About INOV8
INOV8 is a Consumer company based in Kendal (United Kingdom) founded in 2003 by Wayne Edy. Footwear, apparel, and equipment company specializing in trail ultra running, cross training, and hiking. INOV8 has raised $19.3 million across 1 funding round from investors including Livingbridge. Its website inov8.com draws about 377 thousand monthly visits. Its focus areas include Consumer Goods, Footwear Brands, Athletic Footwear and Men & Women. Its legal entity is INOVEIGHT LIMITED. Its competitors include Secret Sales, In The Style and Finisterre; 3 of its 3 listed competitors have raised funding.
Company details
INOV8 was established in 2003 in Kendal, United Kingdom, as a provider of all-terrain footwear, apparel, and equipment. Products are designed for trail running, ultra running, cross training, and hiking, with emphasis on grip and performance in varied environments. Operations focus on the outdoor fitness sector, serving users through online and retail channels across Europe and beyond.
- Total Equity Funding$19.3M (USD)
in 1 rounds
- Latest Funding Round$19.3M (USD), Private Equity Round
May 2012
- Investors
Funding Insights of INOV8
INOV8 has successfully raised a total of $19.3M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $19.3 million completed in May 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19.3M
- Total Rounds 1
- Last Round Private Equity Round — $19.3M
- First Round $19.3M
(May 2012)
- Investors Count 1
All 1 funding rounds of INOV8 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2012 | $19.3M | Private Equity Round | – | – |
1 investors in total: 1 institutional.
Investors in INOV8
INOV8 has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Livingbridge.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Livingbridge is engaged in mid-market private equity investments. | 1999 | livingbridge.com | UK |
Investor details for INOV8
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People of INOV8
1 people are tracked at INOV8 (1 in leadership).
| Name | Role | Group |
|---|---|---|
Wayne Edy | Founder | Leadership |
Complete people profiles for INOV8
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Timeline of INOV8
2 dated milestones of INOV8 across 9 years, from founding to its latest funding, stage changes and deals.
- Founded INOV8 is founded.
- Funding First funding round of $19.3M.
Competitors of INOV8
INOV8 has 3 listed competitors in our database, 3 of them funded. They include Secret Sales, In The Style and Finisterre.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| secretsales.com | 2007 | London, United Kingdom | $38.94M | 25 | Multi-category fashion products are sold via an online marketplace. | |
| inthestyle.com | 2013 | Manchester, United Kingdom | $74.56M | 175 | Multi-category fashion products are retailed online by the company. | |
| finisterre.com | 2003 | St Agnes, United Kingdom | $10.67M | Sustainable outdoor apparel and accessories are designed and retailed. |
Detailed competitors of INOV8
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Web traffic of INOV8
The website of INOV8 (inov8.com) receives about 376.9K visits a month and ranks #130,241 among all websites worldwide, #4,222 in Running.
- Monthly visits376.9K
▲ 24.6% vs previous month
- Unique visitors124.8K
per month
- Global rank#130,241
among all websites
- Category rank#4,222
Sports · Running
- Bounce rate36%
- Pages per visit3.8
- Average visit1 min 44 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with INOV8. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
nickbare.com | nickbare.com | 100% | #1,029,682 | – | |
| runrepeat.com | 94% | #8,950 | View details | ||
runnersworld.com | runnersworld.com | 94% | #10,715 | – | |
| trailrunnermag.com | 88% | 159.5K | #282,081 | View details | |
thatfitfriend.com | thatfitfriend.com | 85% | #167,684 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for INOV8
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Related news about Inov8
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Frequently Asked Questions about INOV8
INOV8 was founded in 2003 and raised its 1st funding round 9 years after it was founded.
INOV8 is headquartered in Kendal, United Kingdom.
INOV8 is a funded company, having raised a total of $19.3M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $19.3M, raised on May 2012.
INOV8 was established in 2003 in Kendal, United Kingdom, as a provider of all-terrain footwear, apparel, and equipment. Products are designed for trail running, ultra running, cross training, and hiking, with emphasis on grip and performance in varied environments. Operations focus on the outdoor fitness sector, serving users through online and retail channels across Europe and beyond.
INOV8's top competitors include Secret Sales, In The Style and Finisterre.
INOV8 has 1 investor. Key investors include Livingbridge.
INOV8 operates through Inoveight Limited.
The website of INOV8 receives about 377 thousand visits a month and ranks #130,241 among all websites worldwide.