About Instamojo
Instamojo is a Technology company based in Bengaluru (India) founded in 2012 by Ankur Sharma, Sampad Swain, Aditya Sengupta, Akash Gehani, and Harshad Sharma. ECommerce website and payment solutions are provided for D2C businesses. It operates in the Technology, Retail, and Financial Services sectors. Instamojo has raised $12.25 million across 9 funding rounds from investors including Mastercard, Times Internet and The Base. Instamojo has completed 2 acquisitions, including GetMeAShop and Showman. Its chief executive, as recorded, is Sampad Swain. Its website instamojo.com draws about 1.3 million monthly visits. Instamojo offers products and services including Online Store Setup, Payment Gateway, Shipping Analytics, and CRM Integration. Its focus areas include E-Commerce Enablers, Storefronts, Diversified and FinTech. Its competitors include Razorpay, Mintoak and Pine Labs; 3 of its 3 listed competitors have raised funding.
Company details
Instamojo was founded in 2012 in Bengaluru, India, within the eCommerce sector. Website building and payment solutions are delivered to direct-to-consumer businesses. Online stores and landing pages can be created using provided tools, with integrations for multiple payment methods. Shipping management, analytics, and customer relationship management features are incorporated. Support is extended for online setup and operations, alongside domain registration and hosting services.
- Total Equity Funding$12.25M (USD)
in 9 rounds
- InvestorsMastercard
& 12 more
- Investments & AcquisitionsGetMeAShop
& 1 more
Associated legal entities of Instamojo
Instamojo is associated with 4 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Luxempire Houselifestyle Llp CIN ACD-8491 | Strike Off | 08 Nov 2023 | Hyderabad, Telangana | 2 | View details | ||
| Instamojo Research And Development Private Limited CIN U72900MH2015PTC260831 | Active | 12 Jan 2015 | Mumbai, Maharashtra | ₹37.7 Cr | 66 | 2 | View details |
| Instamojo Payment Solutions Private Limited CIN U72200KA2015PTC081841 | Active | 28 Jul 2015 | Bangalore, Karnataka | 2 | View details | ||
| Instamojo Technologies Private Limited CIN U72900MH2013FTC240897 | Active | 12 Mar 2013 | Mumbai, Maharashtra | ₹15.9 Cr | 47 | 2 | View details |
Products & Services of Instamojo
Instamojo offers a comprehensive portfolio of products and services, including Online Store Setup, Payment Gateway, Shipping Analytics, and CRM Integration.
Tool for creating and customizing online stores for businesses
Secure system for processing online transactions and payments
Features for managing and tracking shipping operations
System to handle customer relationships and data analytics
Apps and channels of Instamojo
its YouTube channel Instamojo has 8.27K subscribers and 30 videos.
Videos from Instamojo
The most watched videos on Instamojo's YouTube channel, Instamojo (8.27K subscribers). Click a video to play it here.
More on Instamojo.
Funding Insights of Instamojo
Instamojo has successfully raised a total of $12.25M across 9 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.25M
- Total Rounds 9
- Investors Count 13
All 9 funding rounds of Instamojo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | Series C | – | – | ||
| Nov 2020 | Series B | – | Gunosy Capital, BASE | – | |
| Mar 2020 | Series B | – | Times Internet | – | |
| Jan 2019 | $7M | Series B | – | Gunosy Capital | |
| Aug 2017 | Series A | – | AnyPay | ||
| Jun 2014 | $5M | Series A | – | Kalaari Capital | |
| Feb 2013 | $250,000 | Seed | – | Blume Ventures | |
| Oct 2012 | Seed | – | 500 Global | – | |
| Jul 2012 | Angel Round | – | Rajan Anandan, Sunil Kalra | – |
13 investors in total: 9 institutional and 4 angel.
Investors in Instamojo
Instamojo has secured backing from 13 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Mastercard, Times Internet and The Base.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Limited information is provided about Gunosy Capital's activities. | gunosycapital.com | Shibuya, Japan | ||
Investments in early-stage technology companies are made by Kalaari Capital. | kalaari.com | Bengaluru, India | ||
Early-stage venture capital fund | beenext.com | Singapore, Singapore | ||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Seed and early-stage investments are made across sectors in India. | blume.vc | Mumbai, India | ||
Global payments are processed via card network connections. | 1966 | mastercard.com | Purchase, United States | |
Online shops are created and managed for e-commerce businesses. | 2012 | thebase.com | Minato, Japan | |
Provider of digital content, advertising solutions, and technology services | 1999 | timesinternet.in | Gurugram, India | |
Mobile-first commerce and payment platform is provided for small businesses. | anypay.jp | Tokyo, Japan | ||
RK Rashmi Kwatra | Founder of Sixteenth Street Capital, active angel investor in Indian startups | unknown_ad917955107742c9b |
Investor details for Instamojo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Instamojo
The boards of the 4 registered companies of Instamojo currently have 4 directors; the longest-serving is Sampad Kumar Swain, appointed in 2015.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sampad Kumar Swain DIN 03023179 | Director | 28 Jul 2015 | 11 yrs 2 mo | Instamojo Payment Solutions Private Limited, Instamojo Research And Development Private Limited, Instamojo Technologies Private Limited |
| Akash Hoondraj Gehani DIN 05172467 | Director | 28 Jul 2015 | 11 yrs 2 mo | Instamojo Payment Solutions Private Limited, Instamojo Research And Development Private Limited, Instamojo Technologies Private Limited |
| Alka Gupta DIN 10386724 | Designated Partner | 08 Nov 2023 | 2 yrs 11 mo | Luxempire Houselifestyle Llp |
| Neetika Gupta DIN 10386725 | Designated Partner | 08 Nov 2023 | 2 yrs 11 mo | Luxempire Houselifestyle Llp |
People of Instamojo
22 people are tracked at Instamojo (9 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
Ankur Sharma | Co-Founder | Leadership |
| Co-Founder & CEO | Leadership | |
Aditya Sengupta | Co-Founder & CTO | Leadership |
| Co-Founder | Leadership | |
Harshad Sharma | Co-Founder | Leadership |
Barnali Roychowdhury | VP & Head of HR | Leadership |
Sushma Arani | Director of Product Management | Leadership |
Chayanika Goswami | Director- Marketing and Communications | Leadership |
Prathap Reddy | Head - Risk Management | Leadership |
Sreedevi M | Senior Executive Human Resources | Team |
Anusha Udoshi | Sr. Product Consultant - Service Delivery | Team |
Sakshi S. | Risk and Compliance Operations Manager | Team |
Jagan Baskaran | Team Lead - Risk And Compliance | Team |
Sagarika Singh | Senior Business Executive | Team |
Neha Shetty | Senior Risk Analyst | Team |
Ayush Kumar | Senior Manager - Key Accounts | Team |
Ubaid shaikh | Ecommerce online Business specialist | Team |
Shirin Kharbanda | Senior Human Resources Specialist | Team |
Shefali Chaurasia | Technical Recruiter | Team |
Murali K A | Senior Software Engineer | Team |
2 more people are available in the full profile.
Complete people profiles for Instamojo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Instamojo
Figures of Instamojo Research And Development Private Limited, the primary company behind Instamojo, for FY 2024. Revenue was ₹37.73 Cr (-9% year on year). Net profit was ₹5.87 Cr (16% margin). EBITDA was ₹5.98 Cr (16% margin). Revenue has grown at a compounded annual rate of +544% over five years.
- ₹37.73 CrRevenue · FY 2024 · -9% YoY
- ₹5.87 CrNet profit · 16% margin
- ₹5.98 CrEBITDA · 16% margin
- ₹1 LakhPaid-up capital
- 66Employees (provident fund records)
- +544%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Instamojo Research And Development Private Limited are on its company page.
Detailed financial statements for Instamojo
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Instamojo
Instamojo has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include GetMeAShop and Showman.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Virtual theatre platform is operated to deliver online performances. | showman.live | Bengaluru, India | 2019 | Apr 2021 | •••• | |
SaaS platform for SMBs' online presence and monetization is provided. | getmeashop.com | Delhi, India | 2013 | Feb 2020 | $5M |
Complete acquisition details for Instamojo
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
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Timeline of Instamojo
5 dated milestones of Instamojo across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Instamojo is founded.
- Funding First funding round.
- Acquisition Acquires GetMeAShop.
- Acquisition Acquires Showman.
- Funding Latest funding round, Series C,.
Competitors of Instamojo
Instamojo has 3 listed competitors in our database, 3 of them funded. They include Razorpay, Mintoak and Pine Labs.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| razorpay.com | 2014 | Bengaluru, India | $741.62M | 2,641 | Payment and business banking solutions are provided for enterprises. | |
| mintoak.com | 2017 | Mumbai, India | $24.71M | 140 | Digital payments and engagement solutions are offered for MSMEs. | |
| pinelabs.com | 1998 | Noida, India | $1.23B | 3,780 | Omnichannel payment solutions, loyalty programs, and business tools are provided. |
Detailed competitors of Instamojo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Instamojo
The website of Instamojo (instamojo.com) receives about 1.3M visits a month and ranks #43,121 among all websites worldwide, #2,611 in Education.
- Monthly visits1.3M
▲ 0.9% vs previous month
- Unique visitors746.3K
per month
- Global rank#43,121
among all websites
- Category rank#2,611
Science and Education · Education
- Bounce rate32%
- Pages per visit2.8
- Average visit1 min 44 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Instamojo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| udemy.com | 100% | 78.7M | #516 | View details | |
| scribd.com | 99% | 306.7M | #137 | View details | |
| insightsonindia.com | 94% | 1.8M | #30,728 | View details | |
imojo.in | imojo.in | 88% | #780,486 | – | |
| unacademy.com | 86% | 9.3M | #6,517 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Instamojo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Brand & Marketing Technology
3 companies that operate in the same segment as Instamojo (Brand & Marketing Technology) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 321.57 M | USD 135.47 M | 915 | |
Crafts global health and wellness brands for digital platforms. | 2021 | Bengaluru, Karnataka, India | USD 206.9 M | USD 71.62 M | 427 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 |
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Related news about Instamojo
Complete news archive for Instamojo
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Articles about Instamojo on our blog
Frequently Asked Questions about Instamojo
Instamojo was founded in 2012.
Instamojo is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Sampad Swain is the CEO of Instamojo, as recorded in our data. They have also founded this company.
Instamojo is a funded company, having raised a total of $12.25M across 9 funding rounds to date.
Instamojo was founded in 2012 in Bengaluru, India, within the eCommerce sector. Website building and payment solutions are delivered to direct-to-consumer businesses. Online stores and landing pages can be created using provided tools, with integrations for multiple payment methods. Shipping management, analytics, and customer relationship management features are incorporated. Support is extended for online setup and operations, alongside domain registration and hosting services.
Instamojo offers Online Store Setup, Payment Gateway, Shipping Analytics, and CRM Integration.
Instamojo has made 2 acquisitions, including GetMeAShop, and Showman.
Instamojo has 13 investors. Key investors include Mastercard, Times Internet, The Base, Gunosy Capital, and AnyPay.
Instamojo is associated with 4 legal entities: Luxempire Houselifestyle Llp, Instamojo Payment Solutions Private Limited, Instamojo Research And Development Private Limited and others.
The legal entities of Instamojo currently have 4 directors, including Alka Gupta, Neetika Gupta, Sampad Kumar Swain and others.
The website of Instamojo receives about 1.3 million visits a month and ranks #43,121 among all websites worldwide.