About Interactive Investor
Interactive Investor is a Technology company based in Leeds (United Kingdom) founded in 1995, and was acquired by abrdn in December 2021. Online trading and investment services are offered to investors. Interactive Investor has completed 2 acquisitions, including TD Direct Investing and interactive investor. Its chief executive, as recorded, is Richard Wilson. Its website ii.co.uk draws about 3.2 million monthly visits. Interactive Investor offers products and services including Stocks & Shares ISA, Self-Invested Personal Pension (SIPP), and Trading Account. Its focus areas include FinTech, Investment Tech, Online Trading Platforms and Stocks. Its legal entity is INTERACTIVE INVESTOR SERVICES LIMITED. Its competitors include Freetrade, ICAP and Invstr; 2 of its 3 listed competitors have raised funding.
Company details
Interactive Investor was founded in 1995 in Leeds, United Kingdom, within the financial services sector. An online platform is operated to enable trading and investment activities. Access is provided to various assets, including stocks, funds, and exchange-traded funds (ETFs), alongside contracts for difference (CFDs). Specialized accounts such as self-invested personal pensions (SIPPs), individual savings accounts (ISAs), and junior ISAs are supported for UK-based investors.
- Headquarters Leeds, United Kingdom
- Stage Acquired
- SectorsTechnology
- Website category Finance
- Email••••••••
- Phone•••• ••••
- Website ii.co.uk
- Social LinkedIn X Facebook YouTube
- Acquired by abrdn (Dec 2021)
- Legal Name Interactive Investor Services Limited
- Date of Incorporation 20 Feb, 1987
- Jurisdiction MANCHESTER, ENGLAND
- Investorsabrdn
& 3 more
- Investments & AcquisitionsTD Direct Investing
& 1 more
- Acquired byabrdn
(Dec 2021)
Products & Services of Interactive Investor
Interactive Investor offers a comprehensive portfolio of products and services, including Stocks & Shares ISA, Self-Invested Personal Pension (SIPP), and Trading Account.
Tax-efficient account for investing in shares and funds.
Platform for managing personal pension investments and transfers.
Account for buying and selling shares in global markets.
Apps and channels of Interactive Investor
Interactive Investor publishes 1 mobile app with over 100K+ downloads; its YouTube channel interactive investor has 34.4K subscribers and 30 videos.
Videos from Interactive Investor
The most watched videos on Interactive Investor's YouTube channel, interactive investor (34.4K subscribers). Click a video to play it here.
More on interactive investor.
Funding Insights of Interactive Investor
- Total Rounds 2
- First Round $2.88M
(Feb 2011)
- Investors Count 3
All 2 funding rounds of Interactive Investor with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2014 | Private Equity Round | – | – | ||
| Feb 2011 | $2.88M | Unspecified | – | – |
4 investors in total: 4 institutional.
Investors in Interactive Investor
Interactive Investor has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include abrdn, Augmentum Fintech and Unicorn Asset Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in fintech startups | 2009 | augmentum.vc | London, United Kingdom | |
Private equity firm investing in multiple sectors | 2000 | unicornam.com | London, United Kingdom | |
Seed and series-A investments are made in technology companies. | mmc.vc | London, United Kingdom | ||
Multiple sectors are invested in by abrdn's private equity fund. | 1825 | abrdn.com | Edinburgh, United Kingdom |
Investor details for Interactive Investor
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Interactive Investor
155 people are tracked at Interactive Investor (22 in leadership, 133 in team).
| Name | Role | Group |
|---|---|---|
Richard Wilson | CEO | Leadership |
James Derham | Head Of Business Development | Leadership |
Colin Doyle | Head Of Pension Investors | Leadership |
Philip Bedford | Head Of Information Security | Leadership |
Mike Campbell-Jennings | Head Of Engagement | Leadership |
Gemma Booth | Head Of Financial Operations And MI Reporting | Leadership |
Stuart Bilton | Head Of IT Solution Delivery | Leadership |
Michael Weingarten | Head Of Investment Research | Leadership |
Anna Clifford | Chief People Officer | Leadership |
Christopher Crooks | Chief Technology Officer | Leadership |
Alex Larkman | Chief Service Officer | Leadership |
Gary Shaw | Chief Customer Service And Operations Officer | Leadership |
Chris Horner | Chief Risk Officer | Leadership |
Chloe McCarthy | Head Of Customer Service | Leadership |
Christopher Alcroft | Head Of Finance Business Partnering | Leadership |
Oliver Baldwin | Head Of Operations | Leadership |
Victoria Scholar | Head Of Investment | Leadership |
Deborah Byard | Chief Financial Officer | Leadership |
Dzmitry Lipski | Head Of Funds Research | Leadership |
Lee Wild | Head Of Equity Strategy | Leadership |
135 more people are available in the full profile.
Complete people profiles for Interactive Investor
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Interactive Investor
Interactive Investor has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include TD Direct Investing and interactive investor.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online platform for individual stock research and investments is offered. | share.com | United Kingdom | 1990 | Feb 2020 | $80.88M | |
Trading platforms and research tools are provided for DIY investors. | tddirectinvesting.co.uk | Leeds, United Kingdom | 1997 | Oct 2016 | •••• |
Complete acquisition details for Interactive Investor
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Interactive Investor
6 dated milestones of Interactive Investor across 26 years, from founding to its latest funding, stage changes and deals.
- Founded Interactive Investor is founded.
- Funding First funding round of $2.9M.
- Funding Latest funding round, Private Equity Round,.
- Acquisition Acquires TD Direct Investing.
- Acquisition Acquires interactive investor.
- Exit Acquired by abrdn.
Competitors of Interactive Investor
Interactive Investor has 3 listed competitors in our database, 2 of them funded. They include Freetrade, ICAP and Invstr.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| freetrade.io | 2015 | London, United Kingdom | $165.03M | 201 | Stock market trading is enabled via a mobile application. | |
| icap.com | 1986 | London, United Kingdom | 4,858 | Interdealer brokerage services are provided across various asset classes. | ||
| invstr.com | 2013 | London, United Kingdom | $20M | 10 | Investment and education platform is provided for investors via app. |
Detailed competitors of Interactive Investor
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Interactive Investor
The website of Interactive Investor (ii.co.uk) receives about 3.2M visits a month and ranks #16,965 among all websites worldwide, #1,098 in Finance.
- Monthly visits3.2M
▲ 18.4% vs previous month
- Unique visitors439.6K
per month
- Global rank#16,965
among all websites
- Category rank#1,098
Finance · Finance
- Bounce rate33%
- Pages per visit6.5
- Average visit5 min 46 sec
- DevicesDesktop 52% · Mobile 48%
Websites whose visitors overlap most with Interactive Investor. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hl.co.uk | 100% | 6.9M | #7,103 | View details | |
| citywire.com | 92% | 634.4K | #84,403 | View details | |
| ajbell.co.uk | 90% | 2.1M | #26,797 | View details | |
marcus.co.uk | marcus.co.uk | 89% | #48,820 | – | |
iweb-sharedealing.co.uk | iweb-sharedealing.co.uk | 88% | #324,037 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Interactive Investor
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Investment & Financial Technology
2 companies that operate in the same segment as Interactive Investor (Investment & Financial Technology) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online data source platform for information, analytics, and solutions for governments and financial markets | 1959 | London, England, United Kingdom | USD 1.41 B | |||
AI-based platform for automated personal spend management is provided. | 2016 | London, England, United Kingdom | USD 75.78 M |
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Related news about Interactive Investor
Complete news archive for Interactive Investor
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Interactive Investor
Interactive Investor was founded in 1995 and raised its 1st funding round 16 years after it was founded.
Interactive Investor is headquartered in Leeds, United Kingdom. It is registered at Leeds, England, United Kingdom.
Richard Wilson is the CEO of Interactive Investor, as recorded in our data.
Interactive Investor was founded in 1995 in Leeds, United Kingdom, within the financial services sector. An online platform is operated to enable trading and investment activities. Access is provided to various assets, including stocks, funds, and exchange-traded funds (ETFs), alongside contracts for difference (CFDs). Specialized accounts such as self-invested personal pensions (SIPPs), individual savings accounts (ISAs), and junior ISAs are supported for UK-based investors.
Interactive Investor offers Stocks & Shares ISA, Self-Invested Personal Pension (SIPP), and Trading Account.
Interactive Investor has made 2 acquisitions, including TD Direct Investing, and interactive investor.
Interactive Investor has 4 investors. Key investors include abrdn, Augmentum Fintech, Unicorn Asset Management, and MMC Ventures.
Interactive Investor operates through Interactive Investor Services Limited.
Yes. Interactive Investor was acquired by abrdn in December 2021.
Yes. Interactive Investor publishes interactive investor (ii), with over 100,000 downloads.
The website of Interactive Investor receives about 3.2 million visits a month and ranks #16,965 among all websites worldwide.

