About Iovation
Iovation is an Industrial Goods & Manufacturing company based in Portland (United States) founded in 2004, and was acquired by TransUnion in May 2018. Device based Identity fraud prevention network. It operates in the Industrial Goods & Manufacturing, Technology, and Financial Services sectors. Iovation has raised $16.06 million across 3 funding rounds from investors including TransUnion, European Founders Fund and Intel Capital. Iovation has completed 1 acquisition, including LaunchKey. The company was acqui-hired. Its focus areas include FinTech, RegTech, Fraud Detection and Transaction Monitoring. Its legal entity is Trans Union LLC. Its competitors include Riskified, Signifyd and Sift; 3 of its 3 listed competitors have raised funding.
Company details
iovation protects online businesses and their end users against fraud and abuse through a combination of advanced device identification, shared device reputation and real-time risk evaluation. The companys device reputation database contains 15 million reports of fraud and protects more than 10 million transactions per day, stopping 200,000 fraudulent activities per day. Clients leverage iovations Fraud Force Community, an exclusive virtual crime-fighting network of the worlds foremost security experts, to share intelligence about cybercrime and prevention techniques.
- Headquarters Portland, United States
- Stage Acquired
- SectorsIndustrial Goods & ManufacturingTechnology Financial Services
- Website iovation.com
- Social LinkedIn X
- Acquired by TransUnion (May 2018)
- Legal Name Trans Union Llc
- Total Equity Funding$16.06M (USD)
in 3 rounds
- Latest Funding Round$1M (USD), Series A
Aug 2009
- InvestorsTransUnion
& 3 more
- Investments & Acquisitions
- Acquired byTransUnion
(May 2018)
Funding Insights of Iovation
Iovation has successfully raised a total of $16.06M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $1 million completed in August 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.06M
- Total Rounds 3
- Last Round Series A — $1M
- First Round $63,308
(Jul 2005)
- Investors Count 3
All 3 funding rounds of Iovation with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2009 | $1M | Series A | – | – | – |
| Mar 2008 | $15M | Series A | – | – | |
| Jul 2005 | $63,308 | Seed | – | – | – |
4 investors in total: 4 institutional.
Investors in Iovation
Iovation has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include TransUnion, European Founders Fund and Intel Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in technology startups focusing on compute, AI, and related innovations. | intelcapital.com | |||
Venture capital fund backed by corporate office | sapventures.com | Palo Alto, United States | ||
Provider of incubates and invests in internet and technology services | 2006 | europeanfounders.com | Berlin, Germany | |
Provider of credit scoring data for consumers and businesses | 1968 | transunion.com | Chicago, United States |
Investor details for Iovation
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People of Iovation
581 people are tracked at Iovation (297 in leadership, 8 in board & advisors, 276 in team).
| Name | Role | Group |
|---|---|---|
Christopher A. Cartwright | President & CEO | Leadership |
Todd M. Cello | EVP, CFO | Leadership |
Drew Thimme | Vice President, Sales, Diversified Markets | Leadership |
Ryan Rendino | Vice President, Financial Planning & Analysis | Leadership |
Gemma Gill | Head Of Sales At The Growth Engine (transunion Direct Sales) | Leadership |
Vatsal Jain | Sales Director | Leadership |
Claire Stewart | Director, Research And Consulting, Diversified Markets | Leadership |
Dan Carella | Senior Vice President, Diversified Markets At Transunion | Leadership |
Justin Murry | Vice President, Consumer Lending | Leadership |
Gary Aiello | Vice President - Head Of Enterprise Strategy & Planning | Leadership |
Jeffrey Johnston | Managing Director | Leadership |
Todd C. Skinner | President, International | Leadership |
Jonathan Nichols | Finance Business Partner | Leadership |
Mike Mansoor | VP, Account Management & Customer Operations - Neustar | Leadership |
Caroline Evetts | Chief Compliance Officer (uk & Europe) | Leadership |
Nichole Barocio | Sr. Director- CX Operations | Leadership |
Robert Stewart | Director, CX Operations And Process | Leadership |
Steve Sassaman | EVP, Chief Commercial Officer | Leadership |
Greg Neeser | Vice President | Leadership |
Steve Chaouki | President, U.S. Markets & Consumer Interactive | Leadership |
561 more people are available in the full profile.
Complete people profiles for Iovation
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Investments & Acquisitions by Iovation
Iovation has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include LaunchKey.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Decentralized mobile MFA platform enables passwordless secure authentication. | launchkey.com | Las Vegas, United States | 2012 | Sep 2016 | •••• |
Complete acquisition details for Iovation
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Timeline of Iovation
5 dated milestones of Iovation across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Iovation is founded.
- Funding First funding round of $63K.
- Funding Latest funding round, Series A, of $1.0M.
- Acquisition Acquires LaunchKey.
- Exit Acquired by TransUnion.
Competitors of Iovation
Iovation has 3 listed competitors in our database, 3 of them funded. They include Riskified, Signifyd and Sift.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| riskified.com | 2013 | New York, United States | $232.02M | 781 | AI-based fraud prevention for e-commerce payments is provided. | |
| signifyd.com | 2011 | Palo Alto, United States | $394.38M | 399 | Provider of fraud prevention and payment validation for online retailers | |
| sift.com | 1997 | San Francisco, United States | $161.75M | 167 | Fraud prevention solutions for payments are provided to businesses. |
Detailed competitors of Iovation
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Web traffic of Iovation
The website of Iovation (iovation.com) receives about 5.5K visits a month.
- Monthly visits5.5K
▲ 1.1% vs previous month
Websites whose visitors overlap most with Iovation. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| threatmetrix.com | 100% | View details | |||
| the41.com | 76% | View details | |||
| reputationdefender.com | 75% | 35.1K | #626,111 | View details | |
| redworldwide.com | 46% | View details | |||
acfe.com | acfe.com | 30% | #152,360 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Iovation
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- 10 similar websites
- Audience overlap
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Top companies in Physical Security & Surveillance
3 companies that operate in the same segment as Iovation (Physical Security & Surveillance) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based business telephony and home security services are provided. | 2004 | Palo Alto, California, United States | USD 87.97 M | USD 273.6 M | 1,190 | |
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 5,792 | |
Autonomous drones and AI pilots for fighter jets are developed. | 2015 | San Diego, California, United States | USD 3.52 B | 1,965 |
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Related news about Iovation
Complete news archive for Iovation
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Frequently Asked Questions about Iovation
Iovation was founded in 2004 and raised its 1st funding round 1 year after it was founded.
Iovation is headquartered in Portland, United States. It is registered at Portland, Oregon, United States.
Iovation is a funded company, having raised a total of $16.06M across 3 funding rounds to date. The company's 1st funding round was a Seed of $63.31K, raised on Jul 2005.
iovation protects online businesses and their end users against fraud and abuse through a combination of advanced device identification, shared device reputation and real-time risk evaluation. The companys device reputation database contains 15 million reports of fraud and protects more than 10 million transactions per day, stopping 200,000 fraudulent activities per day. Clients leverage iovations Fraud Force Community, an exclusive virtual crime-fighting network of the worlds foremost security experts, to share intelligence about cybercrime and prevention techniques.
Iovation has made 1 acquisition, including LaunchKey.
Iovation has 4 investors. Key investors include TransUnion, European Founders Fund, Intel Capital, and SAP Ventures.
Iovation operates through Trans Union Llc.
Yes. Iovation was acquired by TransUnion in May 2018.