Sift

San Francisco, United States Founded: 1997 • Age: 29 yrs
Fraud prevention solutions for payments are provided to businesses.
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About Sift

Sift is a company based in San Francisco (United States) founded in 1997 by Jason Tan. It operates as a AI-as-a-Service, and Professional Services. Sift has raised $161.75 million across 10 funding rounds from investors including Elderstreet Investments, Insight Partners and Union Square Ventures. Sift has completed 2 acquisitions, including Keyless and Sift. Sift offers products and services including Payment Protection, Account Defense, Dispute Management, and Content Integrity. Sift operates in a competitive market with competitors including Quantexa, ComplyAdvantage, Riskified, Entrust and Signifyd, among others.

  • Headquarter San Francisco, United States
  • Founders Jason Tan
  • Stage Unicorn
  • Sectors
    Industrial Goods & Manufacturing
    Financial Services Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Sift Science, Inc.
Operational Areas
Industrial Goods & Manufacturing → Security, Surveillance & Safety Systems
Financial Services → FinTech & Digital Finance
Technology → Cybersecurity & Privacy Solutions
Financial Services → FinTech & Digital Finance
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $161.75 M (USD)

    in 10 rounds

  • Latest Funding Round
    $507.23 K (USD), Series D

    Oct 09, 2025

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Keyless

    & 1 more

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Products & Services of Sift

Sift offers a comprehensive portfolio of products and services, including Payment Protection, Account Defense, Dispute Management, and Content Integrity. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Fraud in payments is prevented using AI-driven technology.

Account takeovers are blocked with real-time risk analysis.

Chargeback disputes are managed to minimize revenue loss.

Content scams are detected to protect digital platforms.

People of Sift
Headcount 50-200
Employee Profiles 56
Board Members and Advisors 7
Employee Profiles
People
Anne-Marie Friday
Sr Manager, Creative Production / Creative Direction
People
Leslie Lorenco
Vice President, Global Channel Sales
People
Dognime Coulibaly
Business Operations And Strategy, Senior Manager
People
Isabel Gonzales Guerrand
Senior Director, Field Enablement, Global Sales & Revenue Operations

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Board Members and Advisors
people
Jason Tan
Founder & Executive Chairman
people
Albert Wenger
Board Member
people
Alice Katwan
Board Member
people
Dione Hedgpeth
Board Member

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Funding Insights of Sift

Sift has successfully raised a total of $161.75M across 10 strategic funding rounds. The most recent funding activity was a Series D round of $507.23 thousand completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 10
  • Last Round Series D — $507,225
  • First Round

    (01 Jan 1998)

  • Investors Count 10
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2025 Amount Series D - Sift Valuation

investors

Apr, 2021 Amount Series D - Sift Valuation Insight Partners
Mar, 2018 Amount Series D - Sift Valuation Stripes
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Sift

Sift has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Elderstreet Investments, Insight Partners and Union Square Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investment firm scaling software and technology companies from early to late stages.
Founded Year Domain Location
Venture capital firm focused on blockchain, wellbeing, and multiple sectors
Founded Year Domain Location
Global investments are made in product-led growth companies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Sift

Sift has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Keyless and Sift. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Cloud-based biometric authentication and identity management solutions are provided.
2018
Lost merchant revenue from chargebacks is recovered via cloud platform.
2007
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Sift

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sift Comparisons

Employees
+
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Competitors of Sift

Sift operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Quantexa, ComplyAdvantage, Riskified, Entrust and Signifyd, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AI-powered data and decision intelligence solutions are provided for businesses.
domain founded_year HQ Location
Cloud-based anti-money laundering solutions are provided for compliance.
domain founded_year HQ Location
AI-based fraud prevention for e-commerce payments is provided.
domain founded_year HQ Location
Provider of digital identity management solutions
domain founded_year HQ Location
Provider of fraud prevention and payment validation for online retailers
domain founded_year HQ Location
Cloud based KYC and AML management software
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sift

Frequently Asked Questions about Sift

When was Sift founded?

Sift was founded in 1997 and raised its 1st funding round 1 year after it was founded.

Where is Sift located?

Sift is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Who is the current CEO of Sift?

Kris Nagel is the current CEO of Sift.

Is Sift a funded company?

Sift is a funded company, having raised a total of $161.75M across 10 funding rounds to date. The company's 1st funding round was a Series D of $53M, raised on Jan 01, 1998.

What does Sift do?

AI-driven fraud prevention solutions are offered by Sift to secure digital trust across industries like digital commerce, finance, fintech, online gambling, travel, and food delivery. Various use cases including account creation, account takeover, payment fraud, chargeback fraud, and content scams are addressed. Advanced technologies and innovations such as Identity Trust XD are utilized to enhance fraud detection and operational excellence. Customer journeys are protected at every stage with instant risk decisioning, enabling businesses to scale securely into new markets while retaining loyal customers through enhanced experiences.

Who are the top competitors of Sift?

Sift's top competitors include ComplyAdvantage, Riskified and Quantexa.

What products or services does Sift offer?

Sift offers Payment Protection, Account Defense, Dispute Management, and Content Integrity.

How many acquisitions has Sift made?

Sift has made 2 acquisitions, including Keyless, and Sift.

Who are Sift's investors?

Sift has 10 investors. Key investors include Elderstreet Investments, Insight Partners, Union Square Ventures, Stripes, and Spark Capital.

What is Sift's valuation?

The valuation of Sift is $1B as of Apr 2021.

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