About Sift
Sift is a company based in American Fork (United States) founded in 2007 was acquired by Sift in May 2021. It operates as a SaaS (Software-as-a-Service), and Professional Services. Sift has raised $16.47 million across 7 funding rounds from investors including Sift, FINTOP and Next Frontier Capital. Sift offers products and services including Payment Protection, Account Defense, Dispute Management, and Content Integrity. Sift operates in a competitive market with competitors including Quantexa, ComplyAdvantage, Riskified, Alloy and Megvii, among others.
- Headquarter American Fork, United States
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Sectors
TechnologyIndustrial Goods & Manufacturing Financial Services
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Phone
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Website
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Social
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- Legal Name Sift Science, Inc.
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Products & Services of Sift
Sift offers a comprehensive portfolio of products and services, including Payment Protection, Account Defense, Dispute Management, and Content Integrity. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Fraud in payments is prevented using AI-driven technology.
Account takeovers are blocked with real-time risk analysis.
Chargeback disputes are managed to minimize revenue loss.
Content scams are detected to protect digital platforms.
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Funding Insights of Sift
Sift has successfully raised a total of $16.47M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $6.6 million completed in June 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series A — $6.6M
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First Round
First Round
(22 Mar 2011)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2020 | Amount | Series A - Sift | Valuation | FINTOP , Next Frontier Capital | |
| Jun, 2018 | Amount | Series A - Sift | Valuation | Next Coast Ventures |
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| Mar, 2014 | Amount | Series A - Sift | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Sift
Sift has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Sift, FINTOP and Next Frontier Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Venture capital investments are provided to technology-driven startups.
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Early-stage technology companies are invested in via thematic research.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sift
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Sift
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sift Comparisons
Competitors of Sift
Sift operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Quantexa, ComplyAdvantage, Riskified, Alloy and Megvii, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
AI-powered data and decision intelligence solutions are provided for businesses.
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Cloud-based anti-money laundering solutions are provided for compliance.
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AI-based fraud prevention for e-commerce payments is provided.
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Identity decisioning platform is provided for banks and fintech firms.
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| domain | founded_year | HQ Location |
Facial recognition and AI video analysis solutions are provided.
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Provider of fraud prevention and payment validation for online retailers
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sift
Frequently Asked Questions about Sift
When was Sift founded?
Sift was founded in 2007 and raised its 1st funding round 4 years after it was founded.
Where is Sift located?
Sift is headquartered in American Fork, United States. It is registered at American Fork, Utah, United States.
Is Sift a funded company?
Sift is a funded company, having raised a total of $16.47M across 7 funding rounds to date. The company's 1st funding round was a Series A of $1.24M, raised on Mar 22, 2011.
What does Sift do?
AI-driven fraud decisioning platforms are developed by Sift to secure digital trust. Services are offered across industries like digital commerce, fintech, and online gambling. Solutions are tailored for use cases such as payment fraud, account takeover, and chargeback disputes. Customer journeys are protected at every stage with real-time risk assessment. Growth is enabled for over 700 global brands by reducing fraud-related losses. Automation and machine learning are leveraged to scale fraud operations efficiently.
Who are the top competitors of Sift?
Sift's top competitors include ComplyAdvantage, Riskified and Quantexa.
What products or services does Sift offer?
Sift offers Payment Protection, Account Defense, Dispute Management, and Content Integrity.
Who are Sift's investors?
Sift has 7 investors. Key investors include Sift, FINTOP, Next Frontier Capital, Next Coast Ventures, and Kickstart Fund.
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