IsaDora

Malmo, Sweden Founded: 1983 • Age: 43 yrs Acquired By Axcel
A range of makeup products is offered globally by IsaDora.

About IsaDora

IsaDora is a company based in Malmo (Sweden) founded in 1983 by Ingvar Vigstrand and Ingrid Berndtsson was acquired by Axcel in February 2018. IsaDora offers products and services including Mascara, Eyeshadow, Foundation, Lipstick, and Makeup Brushes. IsaDora operates in a competitive market with competitors including L'Oréal, L'Occitane, Estee Lauder, CAIA and InnovaDerma, among others.

  • Headquarter Malmo, Sweden
  • Founders Ingvar Vigstrand, Ingrid Berndtsson
  • Sectors
    Consumer
  • Email
    ••••••••
  • Phone
    •••• ••••
  • Website isadora.com
  • Social LinkedIn X Facebook Instagram YouTube
  • Acquired by Axcel (Feb 2018)
  • Legal Name Isadora
Key Metrics

Products & Services of IsaDora

IsaDora offers a comprehensive portfolio of products and services, including Mascara, Eyeshadow, Foundation, Lipstick, and Makeup Brushes.

Mascara
Eyes

Product for enhancing and volumizing eyelashes

Eyeshadow
Eyes

Eyeshadow for creating eye color effects

Foundation
Face

Foundation for even skin tone coverage

Lipstick
Lips

Lipstick for color and lip enhancement

Makeup Brushes
Tools

Brushes for applying makeup products

Apps and channels of IsaDora

its YouTube channel IsaDora Official has 3.93K subscribers and 30 videos.

IsaDora Official
YouTube 3.93K subscribers 30 videos Howto & Style
Open channel

Videos from IsaDora

The most watched videos on IsaDora's YouTube channel, IsaDora Official (3.93K subscribers). Click a video to play it here.

True Talks: The Story Behind “Whatever Defines You”
5.1K views
The Glossy Lip Treat Twist Up Color Stick
1.4K views
The Cream Bronzer
1.2K views
The Glossy Lip Treat
1.1K views

More on IsaDora Official.

Investors in IsaDora

IsaDora has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Axcel.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Axcel is engaged in private equity investments for value creation.
–axcel.dkCopenhagen, Denmark
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Investor details for IsaDora

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  • Round participation
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People of IsaDora

2 people are tracked at IsaDora (2 in leadership).

NameRoleGroup
Ingvar Vigstrand
Co-Founder & CEOLeadership
Ingrid Berndtsson
Co-FounderLeadership
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Complete people profiles for IsaDora

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

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Timeline of IsaDora

2 dated milestones of IsaDora across 35 years, from founding to its latest funding, stage changes and deals.

  1. Founded IsaDora is founded.
  2. Exit Acquired by Axcel.

Competitors of IsaDora

IsaDora operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as L'Oréal, L'Occitane, Estee Lauder, CAIA and InnovaDerma, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
loreal.com1909Clichy, France–90,000
Internet first brand of skin & hair care, and makeup products for men and women
loccitane.com1976Paris, France$10M–
Beauty and personal care products are sold by L'Occitane globally.
esteelauder.com1946New York, United States–776
Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments
caiacosmetics.com2018Stockholm, Sweden$22.54M–
Multi-category beauty products are offered online by CAIA Cosmetics.
innovaderma.com2013Sydney, Australia––
Anti-ageing, hair loss, and beauty products are manufactured and supplied.
lifelong.eco2019Stockholm, Sweden$58,181–
Multi-category organic beauty products are offered via internet-first brand.
vogueintl.com1987Clearwater, United States––
Manufactures and distributes personal care products
byredo.com2006Stockholm, Sweden––
Luxury perfumes, home fragrances, leather goods, and accessories are produced.
nk.se1902Stockholm, Sweden––
Luxury retail store selling clothing, beauty, and home goods in Sweden.
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Detailed competitors of IsaDora

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

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  • Operating metrics
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Web traffic of IsaDora

The website of IsaDora (isadora.com) receives about 31.9K visits a month.

  • Monthly visits
    31.9K

    ▲ 13.5% vs previous month

Similar websites

Websites whose visitors overlap most with IsaDora. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
loreal.com
100%
1.8M#33,501View details
beautyandthebenefits.blogspot.com
beautyandthebenefits.blogspot.com
90%
–––
sothys.com
sothys.com
90%
–––
bourjois.com
bourjois.com
90%
–#8,503,527–
makeup.uk
makeup.uk
85%
–#114,324–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
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All 23 similar websites and full traffic analytics for IsaDora

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  • 23 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Isadora

IsaDora Names New International Makeup Artist
Beautypackaging • 7 years ago
IsaDora makes US debut via Walgreens.com
Globalcosmeticsnews • 8 years ago
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Complete news archive for IsaDora

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to IsaDora

10 companies that operate in the same segment as IsaDora (Beauty & Personal Care Products), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Online platform offering a wide range of baby, kids, and maternity products
2010Pune, Maharashtra, IndiaUSD 513.39 MUSD 911.07 M6,330
3M is recognized as a global leader in industrial innovation.
1902United States–USD 24.95 B74
Provider of FMCG conglomerate products
1837United States–USD 457.23 M923
Subscription-based men's grooming products are provided by Harry's.
2012New York, New York, United StatesUSD 755.88 M–431
Baby products from multiple retailers are aggregated and browsed online.
2011Oakland, California, United StatesUSD 40.67 M––
Online platform for preschool management and parent updates is offered.
2014San Francisco, California, United StatesUSD 88.8 M––
Internet first brand offering wearable breast pumps
2013London, England, United KingdomUSD 157.63 M––
Online brand offering mens grooming products
2015Gurugram, Haryana, IndiaUSD 52.66 M––
Retailer of perfumes, cosmetics, skincare, and related gift set items
2012Gurugram, Haryana, IndiaUSD 58.54 M––
Platform offering multi-category natural beauty care products
2019Mumbai, Maharashtra, IndiaUSD 46.98 MUSD 9.25 M94
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Frequently Asked Questions about IsaDora

IsaDora was founded in 1983.

IsaDora is headquartered in Malmo, Sweden.

Ingvar Vigstrand is the current CEO of IsaDora. They have also founded this company.

IsaDora Global was established in 1983 in Malmo, Sweden, as a brand within the cosmetics sector. Items such as bronzers, concealers, lipgloss, eyeliners, and foundations are included in its product portfolio. Operations focus on manufacturing and distribution of these beauty essentials. Sales are conducted worldwide through offline channels including retailers, pharmacies, and perfumeries, with leadership provided by co-founders Ingvar Vigstrand and Ingrid Berndtsson.

IsaDora's top competitors include L'Oréal, Estee Lauder and L'Occitane.

IsaDora offers Mascara, Eyeshadow, Foundation, Lipstick, and Makeup Brushes.

IsaDora has 1 investor. Key investors include Axcel.

IsaDora operates through Isadora.

Yes. IsaDora was acquired by Axcel in February 2018.

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