About JOCKO
JOCKO is a Retail company based in Pembroke Pines (United States) founded in 1993 by Michael Lee, and was acquired by Morro Capital in July 2018. Apparel for men and women is offered via internet-first brand. Its website jocko.com draws about 37 thousand monthly visits. JOCKO offers products and services including Extreme Ownership Academy, Jocko Podcast, Jocko Fuel, and Leadership Books. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its competitors include Everlane, True Religion Apparel and Chubbies Shorts; 2 of its 3 listed competitors have raised funding.
Company details
JOCKO was founded in 1993 by Michael Lee in Pembroke Pines, United States. Operations are conducted as an internet-first brand within the apparel sector. A range of clothing items is provided, including tank tops, t-shirts, hoodies, rash guards, kids apparel, and headwear, targeted at men and women. Distribution occurs primarily online.
- Investors
- Acquired byMorro Capital
(Jul 2018)
Products & Services of JOCKO
JOCKO offers a comprehensive portfolio of products and services, including Extreme Ownership Academy, Jocko Podcast, Jocko Fuel, and Leadership Books.
Platform for leadership courses based on military principles.
Podcast exploring leadership and discipline lessons.
Energy supplements for high-performance and clean fueling.
Books on discipline and ownership for personal growth.
Apps and channels of JOCKO
its YouTube channel Jocko Podcast has 1.97M subscribers and 30 videos.
Videos from JOCKO
The most watched videos on JOCKO's YouTube channel, Jocko Podcast (1.97M subscribers). Click a video to play it here.
More on Jocko Podcast.
Investors in JOCKO
JOCKO has secured backing from 1 investor. Prominent investors backing the company include Morro Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Offers end-to-end software development services, including design, coding, and maintenance. | 2016 | morrocapital.com | Pembroke Pines, United States |
Investor details for JOCKO
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of JOCKO
1 people are tracked at JOCKO (1 in leadership).
| Name | Role | Group |
|---|---|---|
Michael Lee | Founder | Leadership |
Complete people profiles for JOCKO
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of JOCKO
2 dated milestones of JOCKO across 25 years, from founding to its latest funding, stage changes and deals.
- Founded JOCKO is founded.
- Exit Acquired by Morro Capital.
Competitors of JOCKO
JOCKO has 3 listed competitors in our database, 2 of them funded. They include Everlane, True Religion Apparel and Chubbies Shorts.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| everlane.com | 2010 | San Francisco, United States | $90.21M | 375 | Multi-category fashion products are offered via an internet-first brand. | |
| truereligion.com | 2002 | Los Angeles, United States | 1,453 | Internet first brand of fashion apparel wear for men and women | ||
| chubbiesshorts.com | 2011 | San Francisco, United States | $14.13M | 54 | Men's casual apparel and swimwear are designed and retailed. |
Detailed competitors of JOCKO
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of JOCKO
The website of JOCKO (jocko.com) receives about 36.5K visits a month.
- Monthly visits36.5K
▲ 62% vs previous month
Websites whose visitors overlap most with JOCKO. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
nickglassett.com | nickglassett.com | 100% | #5,357,683 | – | |
| jockofuel.com | 85% | 292.1K | #190,548 | View details | |
originusa.com | originusa.com | 60% | – | ||
| youtube.com | 46% | 30.4B | #2 | View details | |
bjjee.com | bjjee.com | 35% | #169,107 | – |
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as JOCKO (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Frequently Asked Questions about JOCKO
JOCKO was founded in 1993.
JOCKO is headquartered in Pembroke Pines, United States. It is registered at Pembroke Pines, Florida, United States.
JOCKO was founded in 1993 by Michael Lee in Pembroke Pines, United States. Operations are conducted as an internet-first brand within the apparel sector. A range of clothing items is provided, including tank tops, t-shirts, hoodies, rash guards, kids apparel, and headwear, targeted at men and women. Distribution occurs primarily online.
JOCKO's top competitors include True Religion Apparel, Everlane and Chubbies Shorts.
JOCKO offers Extreme Ownership Academy, Jocko Podcast, Jocko Fuel, and Leadership Books.
JOCKO has 1 investor. Key investors include Morro Capital.
Yes. JOCKO was acquired by Morro Capital in July 2018.