About JockoFuel
JockoFuel is a Healthcare company based in Farmington (United States) founded in 2016 by Brian Littlefield. Nutritional supplements for muscle building and workout performance are manufactured. JockoFuel has raised $30 million across 1 funding round from investors including Goode Partners. Its website jockofuel.com draws about 292 thousand monthly visits. JockoFuel offers products and services including Energy Drinks, Protein Shakes, Protein Powder, and Hydrate Drinks. Its focus areas include HealthTech, Fitness & Wellness Tech, Commerce and Supplements. Its legal entity is JOCKO FUEL, LLC. Its competitors include IHerb, Ritual and Vitacost.com; 2 of its 3 listed competitors have raised funding.
Company details
JockoFuel was founded in 2016 and is based in Farmington, United States. Operations focus on the nutritional products sector, where supplements are manufactured to support muscle building, strength enhancement, and performance management during workouts. Categories such as Energy X Focus, Strength X Recovery, and Daily Discipline are offered, along with additional lines tailored to fitness needs.
- Total Equity Funding$30M (USD)
in 1 rounds
- Latest Funding Round$30M (USD), Seed
Mar 2022
- Investors
Products & Services of JockoFuel
JockoFuel offers a comprehensive portfolio of products and services, including Energy Drinks, Protein Shakes, Protein Powder, and Hydrate Drinks.
Enhances energy and focus for workouts and daily performance
Supports muscle recovery and growth through high-protein formulas
Aids in strength building and dietary protein intake
Provides hydration and electrolytes for active lifestyles
Apps and channels of JockoFuel
its YouTube channel JOCKO FUEL has 176K subscribers and 30 videos.
Videos from JockoFuel
The most watched videos on JockoFuel's YouTube channel, JOCKO FUEL (176K subscribers). Click a video to play it here.
More on JOCKO FUEL.
Funding Insights of JockoFuel
JockoFuel has successfully raised a total of $30M through 1 strategic funding round. The most recent funding activity was a Seed round of $30 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30M
- Total Rounds 1
- Last Round Seed — $30M
- First Round $30M
(Mar 2022)
- Investors Count 1
All 1 funding rounds of JockoFuel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $30M | Seed | – | Goode Partners | – |
1 investors in total: 1 institutional.
Investors in JockoFuel
JockoFuel has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Goode Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Buyouts are targeted through private equity investments by the firm. | goodepartners.com | New York, United States |
Investor details for JockoFuel
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People of JockoFuel
1 people are tracked at JockoFuel (1 in leadership).
| Name | Role | Group |
|---|---|---|
Brian Littlefield | Co-Founder & CPO | Leadership |
Complete people profiles for JockoFuel
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Timeline of JockoFuel
2 dated milestones of JockoFuel across 6 years, from founding to its latest funding, stage changes and deals.
- Founded JockoFuel is founded.
- Funding First funding round of $30.0M.
Competitors of JockoFuel
JockoFuel has 3 listed competitors in our database, 2 of them funded. They include IHerb, Ritual and Vitacost.com.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| iherb.com | 1996 | Los Angeles, United States | Branded multi-category consumer products are retailed online by iHerb. | |||
| ritual.com | 2015 | Los Angeles, United States | $40.3M | 126 | Ritual is focused on providing traceable health supplements. | |
| vitacost.com | 1994 | Boca Raton, United States | $34.85M | 745 | Online retailer for health and wellness products |
Detailed competitors of JockoFuel
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Web traffic of JockoFuel
The website of JockoFuel (jockofuel.com) receives about 292.1K visits a month and ranks #190,548 among all websites worldwide, #6,198 in Sports.
- Monthly visits292.1K
▲ 49.3% vs previous month
- Unique visitors97.1K
per month
- Global rank#190,548
among all websites
- Category rank#6,198
Sports · Sports
- Bounce rate41%
- Pages per visit3.7
- Average visit2 min 18 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with JockoFuel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
primesportsnutrition.com | primesportsnutrition.com | 100% | #1,054,643 | – | |
blackforestsupplements.com | blackforestsupplements.com | 100% | #154,208 | – | |
| jocko.com | 93% | 36.5K | #966,801 | View details | |
| espn.com | 92% | 507M | #78 | View details | |
| bareperformancenutrition.com | 88% | 281.8K | #188,020 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for JockoFuel
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- 23 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as JockoFuel (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Jockofuel
Complete news archive for JockoFuel
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Frequently Asked Questions about JockoFuel
JockoFuel was founded in 2016 and raised its 1st funding round 6 years after it was founded.
JockoFuel is headquartered in Farmington, United States.
JockoFuel is a funded company, having raised a total of $30M across 1 funding round to date. The company's 1st funding round was a Seed of $30M, raised on Mar 2022.
JockoFuel was founded in 2016 and is based in Farmington, United States. Operations focus on the nutritional products sector, where supplements are manufactured to support muscle building, strength enhancement, and performance management during workouts. Categories such as Energy X Focus, Strength X Recovery, and Daily Discipline are offered, along with additional lines tailored to fitness needs.
JockoFuel's top competitors include Ritual, IHerb and Vitacost.com.
JockoFuel offers Energy Drinks, Protein Shakes, Protein Powder, and Hydrate Drinks.
JockoFuel has 1 investor. Key investors include Goode Partners.
JockoFuel operates through Jocko Fuel, Llc.
The website of JockoFuel receives about 292 thousand visits a month and ranks #190,548 among all websites worldwide.