About Vitacost.com
Vitacost.com is a Healthcare company based in Boca Raton (United States) founded in 1994 by Wayne Gorsek, and was acquired by IHerb in January 2026. Online retailer for health and wellness products. Vitacost.com has raised $34.85 million across 2 funding rounds from investors including Kroger, IHerb and Great Hill Partners. The company has 745 employees. Its website vitacost.com draws about 4 million monthly visits. Its focus areas include HealthTech, Healthcare Booking Platforms, Pharmacies and Supplements. Its legal entity is Vitacost.com, Inc. Its competitors include IHerb, Ritual and Optimum Nutrition; 1 of its 3 listed competitors has raised funding.
Company details
Vitacost is an online retailer and marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com sells these products directly to consumers through its website.
- Headquarters Boca Raton, United States
- Employees 745
- Founders Wayne Gorsek
- Stage Acquired
- SectorsHealthcare
- Website vitacost.com
- Social LinkedIn X
- Acquired by Kroger (Jul 2014)
- Legal Name Vitacost.Com, Inc
Funding Insights of Vitacost.com
Vitacost.com has successfully raised a total of $34.85M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round of $34.85 million completed in February 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $34.85M
- Total Rounds 2
- Last Round Private Equity Round — $34.85M
- Investors Count 1
All 2 funding rounds of Vitacost.com with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2012 | $34.85M | Private Equity Round | – | – | – |
| Jun 2010 | Private Equity Round | – | – |
3 investors in total: 3 institutional.
Investors in Vitacost.com
Vitacost.com has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Kroger, IHerb and Great Hill Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Business acquisitions are targeted by the private equity firm. | greathillpartners.com | Boston, United States | ||
Consumer goods are retailed across US supermarkets by Kroger. | 1883 | thekrogerco.com | Cincinnati, United States | |
Branded multi-category consumer products are retailed online by iHerb. | 1996 | iherb.com | Los Angeles, United States |
Investor details for Vitacost.com
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People of Vitacost.com
12 people are tracked at Vitacost.com (3 in leadership, 9 in team); the tracked headcount is 745.
| Name | Role | Group |
|---|---|---|
Wayne Gorsek | Founder | Leadership |
Ira Kerker | CEO | Leadership |
Guy Burgstahler | Chief Marketing Officer | Leadership |
Hiroko Sullivan | International Marketing Specialist | Team |
Irma S. | Food Writer and Content Developer | Team |
Mohammad Foysal Alam | Digital marketer and SEO specialist | Team |
Maura Knowles ☘️ | Recipe Developer/Blogger | Team |
Gwen Bennett | Digital Category Management | Team |
Sandra Rodrigues | International And Digital Customer Care Manager | Team |
Vanessa S. | HR Manager | Team |
Jessica Anderson | Digital Category Manager- Beauty, Personal Care, Non- Edible | Team |
Kyra Williams | Content Producer | Team |
Complete people profiles for Vitacost.com
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Timeline of Vitacost.com
6 dated milestones of Vitacost.com across 32 years, from founding to its latest funding, stage changes and deals.
Competitors of Vitacost.com
Vitacost.com has 3 listed competitors in our database, 1 of them funded. They include IHerb, Ritual and Optimum Nutrition.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| iherb.com | 1996 | Los Angeles, United States | Branded multi-category consumer products are retailed online by iHerb. | |||
| ritual.com | 2015 | Los Angeles, United States | $40.3M | 126 | Ritual is focused on providing traceable health supplements. | |
| optimumnutrition.com | 1986 | Downers Grove, United States | 32 | Sports nutrition products are manufactured and marketed globally. |
Detailed competitors of Vitacost.com
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- Full competitor set
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Web traffic of Vitacost.com
The website of Vitacost.com (vitacost.com) receives about 4M visits a month.
- Monthly visits4M
▲ 1.6% vs previous month
Websites whose visitors overlap most with Vitacost.com. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| iherb.com | 100% | 46.3M | #1,013 | View details | |
| swansonvitamins.com | 86% | 2.1M | #26,416 | View details | |
| abebooks.com | 83% | 10.4M | #4,526 | View details | |
| qvc.com | 80% | 23.1M | #1,915 | View details | |
| michaels.com | 80% | 31.4M | #1,341 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Vitacost.com
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Nutraceutical & Food-as-Medicine Platforms
3 companies that operate in the same segment as Vitacost.com (Nutraceutical & Food-as-Medicine Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Therapies for metabolic health in chronic disease patients are provided. | 2014 | San Francisco, California, United States | USD 401.78 M | 910 | ||
Personalized gut health solutions are provided by ZOE. | 2017 | New Castle, Pennsylvania, United States | USD 15 M | |||
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | Los Alamos, New Mexico, United States | USD 301.57 M |
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Related news about Vitacost.Com
Complete news archive for Vitacost.com
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Frequently Asked Questions about Vitacost.com
Vitacost.com was founded in 1994 and raised its 1st funding round 16 years after it was founded.
Vitacost.com is headquartered in Boca Raton, United States. It is registered at Boca Raton, Florida, United States.
Vitacost.com is a funded company, having raised a total of $34.85M across 2 funding rounds to date.
Vitacost.com has 745 employees.
Vitacost is an online retailer and marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com sells these products directly to consumers through its website.
Vitacost.com's top competitors include Ritual, IHerb and Optimum Nutrition.
Vitacost.com has 3 investors. Key investors include Kroger, IHerb, and Great Hill Partners.
Vitacost.com operates through Vitacost.Com, Inc.
Yes. Vitacost.com was acquired by Kroger in July 2014.
The website of Vitacost.com receives about 4 million visits a month.