About Vitacost.com
Vitacost.com is a company based in Boca Raton (United States) founded in 1994 by Wayne Gorsek was acquired by IHerb in January 2026. Vitacost.com has raised $34.85 million across 2 funding rounds from investors including Kroger, IHerb and Great Hill Partners. The company has 745 employees as of December 31, 2017. Vitacost.com operates in a competitive market with competitors including IHerb, Ritual, Optimum Nutrition, Qualia and JockoFuel, among others.
- Headquarter Boca Raton, United States
- Employees 745 as on 31 Dec, 2017
- Founders Wayne Gorsek
- Stage Public
-
Sectors
Healthcare
-
Phone
Locked
-
Website
Locked
-
Social
Locked
- Legal Name Vitacost.Com, Inc
-
Annual Revenue
Not available
-
Net Profit
Not available
-
EBITDA
Not available
-
Total Equity Funding
$34.85 M (USD)
in 2 rounds
-
Latest Funding Round
$34.85 M (USD), Private Equity Round
Feb 21, 2012
-
Investors
Kroger
& 2 more
-
Employee Count
745
as on Dec 31, 2017
- Acquired by
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
People of Vitacost.com
Unlock access to complete
Funding Insights of Vitacost.com
Vitacost.com has successfully raised a total of $34.85M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round of $34.85 million completed in February 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Vitacost.com
Vitacost.com has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Kroger, IHerb and Great Hill Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Business acquisitions are targeted by the private equity firm.
|
Locked | Locked | Locked | |
|
Consumer goods are retailed across US supermarkets by Kroger.
|
Locked | Locked | Locked | |
|
Branded multi-category consumer products are retailed online by iHerb.
|
Locked | Locked | Locked |
Investor details for Vitacost.com
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Vitacost.com
Investment portfolio details for Vitacost.com
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
Financial Statements - Vitacost.com
Detailed financials for Vitacost.com
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
Verified entity values are shown only after access is granted.
Vitacost.Com Comparisons
Peer comparison for Vitacost.com
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of Vitacost.com
Vitacost.com operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as IHerb, Ritual, Optimum Nutrition, Qualia and JockoFuel, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| Locked | Locked | Locked |
Branded multi-category consumer products are retailed online by iHerb.
|
|
| Locked | Locked | Locked |
Ritual is focused on providing traceable health supplements.
|
|
| Locked | Locked | Locked |
Sports nutrition products are manufactured and marketed globally.
|
|
| Locked | Locked | Locked |
Qualia is recognized as a leading digital real estate closing platform.
|
|
| Locked | Locked | Locked |
Nutritional supplements for muscle building and workout performance are manufactured.
|
Detailed competitors of Vitacost.com
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Vitacost.Com
Complete news archive for Vitacost.com
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Vitacost.com
Vitacost.com was founded in 1994 and raised its 1st funding round 16 years after it was founded.
Vitacost.com is headquartered in Boca Raton, United States. It is registered at Boca Raton, Florida, United States.
Vitacost.com is a funded company, having raised a total of $34.85M across 2 funding rounds to date.
As of Dec 31, 2017, the latest employee count at Vitacost.com is 745.
Vitacost is an online retailer and marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com sells these products directly to consumers through its website.
Vitacost.com has 3 investors. Key investors include Kroger, IHerb, and Great Hill Partners.