About Vitacost.com
Vitacost.com is a company based in Boca Raton (United States) founded in 1994 by Wayne Gorsek was acquired by IHerb in January 2026.. Vitacost.com has raised $34.85 million across 2 funding rounds from investors including Kroger, IHerb and Great Hill Partners. The company has 745 employees as of December 31, 2017. Vitacost.com operates in a competitive market with competitors including IHerb, Ritual, Optimum Nutrition, Qualia and JockoFuel, among others.
- Headquarter Boca Raton, United States
- Employees 745 as on 31 Dec, 2017
- Founders Wayne Gorsek
- Stage Public
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Sectors
Healthcare
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Phone
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Website
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Social
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- Legal Name Vitacost.Com, Inc
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Funding Insights of Vitacost.com
Vitacost.com has successfully raised a total of $34.85M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round round of $34.85 million completed in February 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Private Equity Round — $34.8M
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Feb, 2012 | Amount | Private Equity Round - Vitacost.com | Valuation |
investors |
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| Jun, 2010 | Amount | Private Equity Round - Vitacost.com | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Vitacost.com
Vitacost.com has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Kroger, IHerb and Great Hill Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Business acquisitions are targeted by the private equity firm.
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Founded Year | Domain | Location | |
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Consumer goods are retailed across US supermarkets by Kroger.
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Founded Year | Domain | Location | |
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Branded multi-category consumer products are retailed online by iHerb.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Vitacost.com
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Vitacost.com
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Vitacost.Com Comparisons
Competitors of Vitacost.com
Vitacost.com operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as IHerb, Ritual, Optimum Nutrition, Qualia and JockoFuel, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Branded multi-category consumer products are retailed online by iHerb.
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| domain | founded_year | HQ Location |
Ritual is focused on providing traceable health supplements.
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| domain | founded_year | HQ Location |
Sports nutrition products are manufactured and marketed globally.
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| domain | founded_year | HQ Location |
Qualia is recognized as a leading digital real estate closing platform.
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| domain | founded_year | HQ Location |
Nutritional supplements for muscle building and workout performance are manufactured.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Vitacost.Com
Frequently Asked Questions about Vitacost.com
When was Vitacost.com founded?
Vitacost.com was founded in 1994 and raised its 1st funding round 16 years after it was founded.
Where is Vitacost.com located?
Vitacost.com is headquartered in Boca Raton, United States. It is registered at Boca Raton, Florida, United States.
Is Vitacost.com a funded company?
Vitacost.com is a funded company, having raised a total of $34.85M across 2 funding rounds to date.
How many employees does Vitacost.com have?
As of Dec 31, 2017, the latest employee count at Vitacost.com is 745.
What does Vitacost.com do?
Vitacost is an online retailer and marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com sells these products directly to consumers through its website.
Who are the top competitors of Vitacost.com?
Who are Vitacost.com's investors?
Vitacost.com has 3 investors. Key investors include Kroger, IHerb, and Great Hill Partners.
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