About Ritual
Ritual is a company based in Los Angeles (United States) founded in 2015 by Katerina Markov Schneider. It operates as a Direct-to-Consumer (D2C) and Subscription Services. Ritual has raised $40.3 million across 4 funding rounds from investors including Norwest Venture Partners, Forerunner Ventures and Founders Fund. Ritual offers products and services including Essential for Women Multivitamin, Prenatal Multivitamin, Synbiotic+, and HyaCera™. Ritual operates in a competitive market with competitors including IHerb, Vitacost.com, STYR Labs, Optimum Nutrition and JockoFuel, among others.
- Headquarter Los Angeles, United States
- Founders Katerina Markov Schneider
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Sectors
Healthcare
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Email
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Phone
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Website
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Social
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- Legal Name Ritual
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$40.3 M (USD)
in 4 rounds
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Latest Funding Round
$25 M (USD), Series B
Feb 05, 2019
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Investors
Norwest Venture Partners
& 6 more
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Employee Count
Not available
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Products & Services of Ritual
Ritual offers a comprehensive portfolio of products and services, including Essential for Women Multivitamin, Prenatal Multivitamin, Synbiotic+, and HyaCera™.
Multivitamin for women to support daily nutritional needs.
Prenatal vitamins designed for pregnancy nutritional support needs.
Supplement formulated to support gut health and digestion.
Product designed to support skin health and hydration.
People of Ritual
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Funding Insights of Ritual
Ritual has successfully raised a total of $40.3M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Ritual
Ritual has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Norwest Venture Partners, Forerunner Ventures and Founders Fund.
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Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
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Early-stage investments are directed toward tech startups by Forerunner Ventures.
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Venture capital investments in technology and defense sectors.
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Investor details for Ritual
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Investments & Acquisitions by Ritual
Investment portfolio details for Ritual
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Financial Statements - Ritual
Detailed financials for Ritual
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Ritual Comparisons
Peer comparison for Ritual
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Competitors of Ritual
Ritual operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as IHerb, Vitacost.com, STYR Labs, Optimum Nutrition and JockoFuel, among others.
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Branded multi-category consumer products are retailed online by iHerb.
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Online retailer for health and wellness products
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Provides personalized nutrition recommendations and delivery services.
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Sports nutrition products are manufactured and marketed globally.
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Nutritional supplements for muscle building and workout performance are manufactured.
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Detailed competitors of Ritual
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Latest news on Ritual
Complete news archive for Ritual
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Frequently Asked Questions about Ritual
Ritual was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Ritual is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Katerina Markov Schneider is the current CEO of Ritual. They have also founded this company.
Ritual is a funded company, having raised a total of $40.3M across 4 funding rounds to date.
Ritual is engaged in the development and distribution of health supplements, emphasizing transparency with a visible supply chain. Products are formulated based on clinical studies to support various health needs including womens health, pregnancy, gut health, and skin care. The company operates in the nutritional supplement sector, offering multivitamins and specialized solutions backed by scientific research.
Ritual's top competitors include IHerb, Optimum Nutrition and Vitacost.com.
Ritual offers Essential for Women Multivitamin, Prenatal Multivitamin, Synbiotic+, and HyaCera™.
Ritual has 7 investors. Key investors include Norwest Venture Partners, Forerunner Ventures, Founders Fund, Upfront Ventures, and Rivet Ventures.