About Ritual
Ritual is a company based in Los Angeles (United States) founded in 2015 by Katerina Markov Schneider. It operates as a Direct-to-Consumer (D2C), and Subscription Services. Ritual has raised $40.3 million across 4 funding rounds from investors including Norwest Venture Partners, Forerunner Ventures and Founders Fund. Ritual offers products and services including Essential for Women Multivitamin, Prenatal Multivitamin, Synbiotic+, and HyaCera™. Ritual operates in a competitive market with competitors including IHerb, Vitacost.com, STYR Labs, Optimum Nutrition and JockoFuel, among others.
- Headquarter Los Angeles, United States
- Founders Katerina Markov Schneider
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Sectors
Healthcare
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Email
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Phone
*********
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Website
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Social
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- Legal Name Ritual
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$40.3 M (USD)
in 4 rounds
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Latest Funding Round
$25 M (USD), Series B
Feb 05, 2019
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Investors
Norwest Venture Partners
& 6 more
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Employee Count
Employee Count
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Products & Services of Ritual
Ritual offers a comprehensive portfolio of products and services, including Essential for Women Multivitamin, Prenatal Multivitamin, Synbiotic+, and HyaCera™. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Multivitamin for women to support daily nutritional needs.
Prenatal vitamins designed for pregnancy nutritional support needs.
Supplement formulated to support gut health and digestion.
Product designed to support skin health and hydration.
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Funding Insights of Ritual
Ritual has successfully raised a total of $40.3M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $25.0M
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First Round
First Round
(10 May 2016)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2019 | Amount | Series B - Ritual | Valuation | Norwest Venture Partners | |
| Aug, 2017 | Amount | Series A - Ritual | Valuation | Founders Fund | |
| Oct, 2016 | Amount | Seed - Ritual | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Ritual
Ritual has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Norwest Venture Partners, Forerunner Ventures and Founders Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
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Founded Year | Domain | Location | |
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Early-stage investments are directed toward tech startups by Forerunner Ventures.
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Founded Year | Domain | Location | |
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Venture capital investments in technology and defense sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Ritual
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Ritual
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ritual Comparisons
Competitors of Ritual
Ritual operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as IHerb, Vitacost.com, STYR Labs, Optimum Nutrition and JockoFuel, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Branded multi-category consumer products are retailed online by iHerb.
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| domain | founded_year | HQ Location |
Online retailer for health and wellness products
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| domain | founded_year | HQ Location |
Provides personalized nutrition recommendations and delivery services.
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| domain | founded_year | HQ Location |
Sports nutrition products are manufactured and marketed globally.
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| domain | founded_year | HQ Location |
Nutritional supplements for muscle building and workout performance are manufactured.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Ritual
Frequently Asked Questions about Ritual
When was Ritual founded?
Ritual was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Where is Ritual located?
Ritual is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Who is the current CEO of Ritual?
Katerina Markov Schneider is the current CEO of Ritual. They have also founded this company.
Is Ritual a funded company?
Ritual is a funded company, having raised a total of $40.3M across 4 funding rounds to date. The company's 1st funding round was a Seed of $3.5M, raised on May 10, 2016.
What does Ritual do?
Ritual is engaged in the development and distribution of health supplements, emphasizing transparency with a visible supply chain. Products are formulated based on clinical studies to support various health needs including womens health, pregnancy, gut health, and skin care. The company operates in the nutritional supplement sector, offering multivitamins and specialized solutions backed by scientific research.
Who are the top competitors of Ritual?
Ritual's top competitors include IHerb, Optimum Nutrition and Vitacost.com.
What products or services does Ritual offer?
Ritual offers Essential for Women Multivitamin, Prenatal Multivitamin, Synbiotic+, and HyaCera™.
Who are Ritual's investors?
Ritual has 7 investors. Key investors include Norwest Venture Partners, Forerunner Ventures, Founders Fund, Upfront Ventures, and Rivet Ventures.
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