About Ritual
Ritual is a Healthcare company based in Los Angeles (United States) founded in 2015 by Katerina Markov Schneider. Ritual is focused on providing traceable health supplements. It operates on a Direct-to-Consumer (D2C) and Subscription Services model. Ritual has raised $40.3 million across 4 funding rounds from investors including Norwest Venture Partners, Forerunner Ventures and Founders Fund. Its chief executive, as recorded, is Katerina Markov Schneider. Its website ritual.com draws about 947 thousand monthly visits. Ritual offers products and services including Essential for Women Multivitamin, Prenatal Multivitamin, Synbiotic+, and HyaCeraâ„¢. Its focus areas include Nutritional Supplements and Vitamins and Minerals. Its competitors include IHerb, Vitacost.com and STYR Labs; 2 of its 3 listed competitors have raised funding.
Company details
Ritual is engaged in the development and distribution of health supplements, emphasizing transparency with a visible supply chain. Products are formulated based on clinical studies to support various health needs including womens health, pregnancy, gut health, and skin care. The company operates in the nutritional supplement sector, offering multivitamins and specialized solutions backed by scientific research.
- Total Equity Funding$40.3M (USD)
in 4 rounds
- Latest Funding Round$25M (USD), Series B
Feb 2019
- InvestorsNorwest Venture Partners
& 6 more
Products & Services of Ritual
Ritual offers a comprehensive portfolio of products and services, including Essential for Women Multivitamin, Prenatal Multivitamin, Synbiotic+, and HyaCera™.
Multivitamin for women to support daily nutritional needs.
Prenatal vitamins designed for pregnancy nutritional support needs.
Supplement formulated to support gut health and digestion.
Product designed to support skin health and hydration.
Apps and channels of Ritual
its YouTube channel Ritual has 2.3K subscribers and 30 videos.
Videos from Ritual
The most watched videos on Ritual's YouTube channel, Ritual (2.3K subscribers). Click a video to play it here.
More on Ritual.
Funding Insights of Ritual
Ritual has successfully raised a total of $40.3M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40.3M
- Total Rounds 4
- Last Round Series B — $25M
- First Round $1.3M
(May 2016)
- Investors Count 7
All 4 funding rounds of Ritual with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2019 | $25M | Series B | – | Norwest Venture Partners | |
| Aug 2017 | $10.5M | Series A | – | Founders Fund | |
| Oct 2016 | $3.5M | Seed | – | – | |
| May 2016 | $1.3M | Angel Round | – | – |
7 investors in total: 6 institutional and 1 angel.
Investors in Ritual
Ritual has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Norwest Venture Partners, Forerunner Ventures and Founders Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Early-stage investments are directed toward tech startups by Forerunner Ventures. | forerunnerventures.com | San Francisco, United States | ||
Venture capital investments in technology and defense sectors. | foundersfund.com | |||
Venture capital funding is provided to early-stage companies. | upfront.com | Los Angeles, United States | ||
Investments in women-led US companies are made by Rivet Ventures. | rivetventures.com | San Francisco, United States | ||
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
TC Troy Carter | unknown_6d9148c58aab412fa |
Investor details for Ritual
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Ritual
50 people are tracked at Ritual (21 in leadership, 6 in board & advisors, 23 in team).
| Name | Role | Group |
|---|---|---|
Katerina Markov Schneider | Founder & CEO | Leadership |
Katerina Schneider | CEO & Founder | Leadership |
Jennifer Ota | Director Marketing Innovation | Leadership |
Caroline Turim Irizarry | VP Of Marketing | Leadership |
Lindsay Dahl | Chief Impact Officer | Leadership |
Melissa Garcia | Director, Retention And CRM | Leadership |
Elizabeth Reifsnyder | President & Board Member | Leadership |
Jordan Hughes | Senior Director, Social + Brand Collaborations | Leadership |
Meredith Bilski Joselow | Director Of Brand Management, Reproductive Health | Leadership |
Mastaneh Sharafi | VP, Scientific & Clinical Affairs | Leadership |
Meredith Molloy | Senior Director, Customer Experience | Leadership |
Jackie Bacchia | Director, Supply Chain | Leadership |
Mikaela Sprauve | Senior Director Of Communications & Community | Leadership |
Em Gladders | Senior Director Of Impact | Leadership |
Matthew Luyber | Chief Of Staff | Leadership |
Olivia Williams | Senior Director, People | Leadership |
Gerri Townsend | Director Of Brand, Daily Health | Leadership |
Minji Cha | VP Of Direct To Consumer | Leadership |
Anna Hewson | Senior Director, Brand | Leadership |
Seth Stephan | Director, Experience Design | Leadership |
30 more people are available in the full profile.
Complete people profiles for Ritual
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Ritual
3 dated milestones of Ritual across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Ritual is founded.
- Funding First funding round of $1.3M.
- Funding Latest funding round, Series B, of $25.0M.
Competitors of Ritual
Ritual has 3 listed competitors in our database, 2 of them funded. They include IHerb, Vitacost.com and STYR Labs.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| iherb.com | 1996 | Los Angeles, United States | Branded multi-category consumer products are retailed online by iHerb. | |||
| vitacost.com | 1994 | Boca Raton, United States | $34.85M | 745 | Online retailer for health and wellness products | |
| styr.com | 2014 | Scottsdale, United States | $5M | 34 | Provides personalized nutrition recommendations and delivery services. |
Detailed competitors of Ritual
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Ritual
The website of Ritual (ritual.com) receives about 947.5K visits a month and ranks #62,595 among all websites worldwide, #3,095 in Lifestyle.
- Monthly visits947.5K
▲ 21% vs previous month
- Unique visitors414.5K
per month
- Global rank#62,595
among all websites
- Category rank#3,095
Lifestyle
- Bounce rate51%
- Pages per visit3.3
- Average visit1 min 53 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Ritual. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| rituals.com | 95% | 8.3M | #3,775 | View details | |
| nordstrom.com | 88% | 43.9M | #577 | View details | |
| anthropologie.com | 85% | #1,570 | View details | ||
| ulta.com | 82% | 47.7M | #504 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Ritual
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Nutraceutical & Food-as-Medicine Platforms
3 companies that operate in the same segment as Ritual (Nutraceutical & Food-as-Medicine Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Therapies for metabolic health in chronic disease patients are provided. | 2014 | San Francisco, California, United States | USD 401.78 M | 910 | ||
Personalized gut health solutions are provided by ZOE. | 2017 | New Castle, Pennsylvania, United States | USD 15 M | |||
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | Los Alamos, New Mexico, United States | USD 301.57 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Ritual
Complete news archive for Ritual
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Ritual
Ritual was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Ritual is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Katerina Markov Schneider is the CEO of Ritual, as recorded in our data. They have also founded this company.
Ritual is a funded company, having raised a total of $40.3M across 4 funding rounds to date. The company's 1st funding round was a Angel Round of $1.3M, raised on May 2016.
Ritual is engaged in the development and distribution of health supplements, emphasizing transparency with a visible supply chain. Products are formulated based on clinical studies to support various health needs including womens health, pregnancy, gut health, and skin care. The company operates in the nutritional supplement sector, offering multivitamins and specialized solutions backed by scientific research.
Ritual's top competitors include IHerb, Vitacost.com and STYR Labs.
Ritual offers Essential for Women Multivitamin, Prenatal Multivitamin, Synbiotic+, and HyaCeraâ„¢.
Ritual has 7 investors. Key investors include Norwest Venture Partners, Forerunner Ventures, Founders Fund, Upfront Ventures, and Rivet Ventures.
Ritual operates through Ritual.
The website of Ritual receives about 947 thousand visits a month and ranks #62,595 among all websites worldwide.