About Jordans Cereals
Jordans Cereals is a company based in Biggleswade (United Kingdom) founded in 1999.. Jordans Cereals has raised $30.42 million across 1 funding round from investors including Associated British Foods. Jordans Cereals offers products and services including Granola, Country Crisp, Cereal Bars, Muesli, and Porridge. Jordans Cereals operates in a competitive market with competitors including Bio&Me, MOMA, Spoon Cereals, Quinola and The Great British Porridge, among others.
- Headquarter Biggleswade, United Kingdom
-
Sectors
Consumer
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Abf Grain Products Limited
- Date of Incorporation 30 Dec, 1903
- Jurisdiction LONDON
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$30.42 M (USD)
in 1 rounds
-
Latest Funding Round
$30.42 M (USD), Series A
Sep 14, 2007
- Investors
-
Employee Count
Employee Count
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Jordans Cereals
Jordans Cereals offers a comprehensive portfolio of products and services, including Granola, Country Crisp, Cereal Bars, Muesli, and Porridge. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Crunchy oat clusters with fruits and nuts for breakfast consumption.
Baked cereal clusters offering a wholesome, crunchy option.
Portable bars made from oats and grains for on-the-go eating.
Blended oats, fruits, and nuts for a nutritious breakfast meal.
Simple oat-based product for warm, everyday breakfast preparation.
Funding Insights of Jordans Cereals
Jordans Cereals has successfully raised a total of $30.42M through 1 strategic funding round. The most recent funding activity was a Series A round of $30.42 million completed in September 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $30.4M
-
First Round
First Round
(14 Sep 2007)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2007 | Amount | Series A - Jordans Cereals | Valuation | Associated British Foods |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Jordans Cereals
Jordans Cereals has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Associated British Foods. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Multi-category food and beverage products are produced and retailed.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Jordans Cereals
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Jordans Cereals
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Jordans Cereals Comparisons
Competitors of Jordans Cereals
Jordans Cereals operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bio&Me, MOMA, Spoon Cereals, Quinola and The Great British Porridge, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Brand of granola
|
|
| domain | founded_year | HQ Location |
Breakfast cereal brand
|
|
| domain | founded_year | HQ Location |
Breakfast cereals brand
|
|
| domain | founded_year | HQ Location |
Brand of breakfast cereals
|
|
| domain | founded_year | HQ Location |
Brand of porridge
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Frequently Asked Questions about Jordans Cereals
When was Jordans Cereals founded?
Jordans Cereals was founded in 1999 and raised its 1st funding round 8 years after it was founded.
Where is Jordans Cereals located?
Jordans Cereals is headquartered in Biggleswade, United Kingdom.
Who is the current CEO of Jordans Cereals?
Vicky Cojeen is the current CEO of Jordans Cereals.
Is Jordans Cereals a funded company?
Jordans Cereals is a funded company, having raised a total of $30.42M across 1 funding round to date. The company's 1st funding round was a Series A of $30.42M, raised on Sep 14, 2007.
What does Jordans Cereals do?
Jordans Cereals was founded in 1999 in Biggleswade, United Kingdom, and operates within the breakfast cereals sector. A range of products, including granola, muesli, porridge, and cereal bars, is manufactured using grain oats, dried fruits, nuts, and seeds without artificial ingredients. These items are primarily sold through online retailers to customers worldwide. The company is led by CEO Vicky Cojeen.
Who are the top competitors of Jordans Cereals?
Jordans Cereals's top competitors include Bio&Me, MOMA and Spoon Cereals.
What products or services does Jordans Cereals offer?
Jordans Cereals offers Granola, Country Crisp, Cereal Bars, Muesli, and Porridge.
Who are Jordans Cereals's investors?
Jordans Cereals has 1 investor. Key investors include Associated British Foods.