About MOMA
MOMA is a Consumer company based in London (United Kingdom) founded in 2005 by Tom Mercer, and was acquired by A G Barr in December 2021. Breakfast cereal brand. The company has 11 employees. Its website momafoods.co.uk draws about 24 thousand monthly visits. MOMA offers products and services including Barista Oat Drink, Cranberry & Raisin Instant Porridge Sachets, No Added Sugar Instant Porridge Sachets, and Oat Latte Iced Coffee. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Breakfast Cereals. Its legal entity is MOMA FOODS LTD. Its competitors include Bio&Me, Spoon Cereals and Jordans Cereals; 3 of its 3 listed competitors have raised funding.
Company details
MOMA was founded in 2005 in London, United Kingdom, as a producer of breakfast cereals within the food sector. Products including porridge, muesli, breakfast smoothies, and oats are offered, all claimed to be gluten-free and sugar-free. Distribution occurs through company-owned stores and online channels, with operations centered in the UK market.
- Headquarters London, United Kingdom
- Employees 11
- Founders Tom Mercer
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Groceries
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- Website momafoods.co.uk
- Social LinkedIn X Facebook Instagram
- Acquired by A G Barr (Dec 2021)
- Legal Name Moma Foods Ltd.
- Date of Incorporation 12 Aug, 2005
- Jurisdiction MILTON KEYNES, ENGLAND
Products & Services of MOMA
MOMA offers a comprehensive portfolio of products and services, including Barista Oat Drink, Cranberry & Raisin Instant Porridge Sachets, No Added Sugar Instant Porridge Sachets, and Oat Latte Iced Coffee.
Dairy-free oat milk designed for coffee foaming and blending.
Instant porridge sachets with fruit flavors for quick breakfasts.
Gluten-free porridge option with no sugar for health-focused meals.
Ready-to-drink iced coffee made with oat milk and Arabica beans.
Investors in MOMA
MOMA has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include A G Barr.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Branded soft drinks and related products are manufactured and distributed. | 1875 | agbarr.co.uk | Cumbernauld, United Kingdom |
Investor details for MOMA
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People of MOMA
6 people are tracked at MOMA (3 in leadership, 3 in team); the tracked headcount is 11.
| Name | Role | Group |
|---|---|---|
Tom Mercer | Founder & MD | Leadership |
Natasha Thompson | Marketing Director | Leadership |
Ellie Foster | Operations Director | Leadership |
Jack Shepheard | Operations And Quality Manager | Team |
Hebe Plummer | National Account Manager | Team |
Cathy Hyde | Senior National Account Manager | Team |
Complete people profiles for MOMA
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Timeline of MOMA
2 dated milestones of MOMA across 16 years, from founding to its latest funding, stage changes and deals.
- Founded MOMA is founded.
- Exit Acquired by A G Barr.
Competitors of MOMA
MOMA has 3 listed competitors in our database, 3 of them funded. They include Bio&Me, Spoon Cereals and Jordans Cereals.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bioandme.co.uk | 2019 | Chester, United Kingdom | $1.89M | 4 | Brand of granola | |
| spooncereals.co.uk | 2013 | London, United Kingdom | $82,016 | 3 | Breakfast cereals brand | |
| jordanscereals.co.uk | 1999 | Biggleswade, United Kingdom | $30.42M | 4,880 | Breakfast cereals brand |
Detailed competitors of MOMA
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- Full competitor set
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Web traffic of MOMA
The website of MOMA (momafoods.co.uk) receives about 24K visits a month and ranks #967,601 among all websites worldwide, #6,193 in Groceries.
- Monthly visits24K
▼ 19.2% vs previous month
- Unique visitors10K
per month
- Global rank#967,601
among all websites
- Category rank#6,193
Food and Drink · Groceries
- Bounce rate54%
- Pages per visit2.4
- Average visit49 sec
- DevicesDesktop 14% Β· Mobile 86%
Websites whose visitors overlap most with MOMA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
coffeekingdirect.com | coffeekingdirect.com | 100% | #2,932,463 | β | |
| delli.market | 99% | 108.8K | #233,087 | View details | |
| mornflake.com | 93% | #1,065,837 | View details | ||
cookbooksonrepeat.com | cookbooksonrepeat.com | 71% | #2,321,725 | β | |
| ravecoffee.co.uk | 45% | 680.7K | #96,333 | View details |
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Related news about Moma
Complete news archive for MOMA
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Frequently Asked Questions about MOMA
MOMA was founded in 2005.
MOMA is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
MOMA has 11 employees.
MOMA was founded in 2005 in London, United Kingdom, as a producer of breakfast cereals within the food sector. Products including porridge, muesli, breakfast smoothies, and oats are offered, all claimed to be gluten-free and sugar-free. Distribution occurs through company-owned stores and online channels, with operations centered in the UK market.
MOMA's top competitors include Bio&Me, Spoon Cereals and Jordans Cereals.
MOMA offers Barista Oat Drink, Cranberry & Raisin Instant Porridge Sachets, No Added Sugar Instant Porridge Sachets, and Oat Latte Iced Coffee.
MOMA has 1 investor. Key investors include A G Barr.
MOMA operates through Moma Foods Ltd..
Yes. MOMA was acquired by A G Barr in December 2021.

