About Spoon Cereals
Spoon Cereals is a company based in London (United Kingdom) founded in 2013 by Annie Morris and Jonathan Shimmin.. Spoon Cereals has raised $82.02 thousand across 1 funding round from investors including Deborah Meaden and Peter Jones. The company has 3 employees as of January 31, 2022. Spoon Cereals operates in a competitive market with competitors including Bio&Me, MOMA, Jordans Cereals, Quinola and The Great British Porridge, among others.
- Headquarter London, United Kingdom
- Employees 3 as on 31 Jan, 2022
- Founders Annie Morris, Jonathan Shimmin
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Spoon Cereals Uk Ltd
- Date of Incorporation 07 Oct, 2013
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$82.02 K (USD)
in 1 rounds
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Latest Funding Round
$82.02 K (USD), Seed
Jan 08, 2014
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Investors
Deborah Meaden
& 1 more
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Employee Count
3
as on Jan 31, 2022
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Funding Insights of Spoon Cereals
Spoon Cereals has successfully raised a total of $82.02K through 1 strategic funding round. The most recent funding activity was a Seed round of $82.02 thousand completed in January 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $82,016
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First Round
First Round
(08 Jan 2014)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2014 | Amount | Seed - Spoon Cereals | Valuation | Deborah Meaden , Peter Jones |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Spoon Cereals
Spoon Cereals has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Deborah Meaden and Peter Jones. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investments are made in innovative startups by Deborah Meaden.
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Founded Year | Domain | Location | |
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Entrepreneurial support and education are provided by Peter Jones.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Spoon Cereals
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Spoon Cereals
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Spoon Cereals Comparisons
Competitors of Spoon Cereals
Spoon Cereals operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bio&Me, MOMA, Jordans Cereals, Quinola and The Great British Porridge, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Brand of granola
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| domain | founded_year | HQ Location |
Breakfast cereal brand
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| domain | founded_year | HQ Location |
Breakfast cereals brand
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| domain | founded_year | HQ Location |
Brand of breakfast cereals
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| domain | founded_year | HQ Location |
Brand of porridge
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Spoon Cereals
Frequently Asked Questions about Spoon Cereals
When was Spoon Cereals founded?
Spoon Cereals was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Where is Spoon Cereals located?
Spoon Cereals is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Spoon Cereals a funded company?
Spoon Cereals is a funded company, having raised a total of $82.02K across 1 funding round to date. The company's 1st funding round was a Seed of $82.02K, raised on Jan 08, 2014.
How many employees does Spoon Cereals have?
As of Jan 31, 2022, the latest employee count at Spoon Cereals is 3.
What does Spoon Cereals do?
Spoon Cereals was established in 2013 in London, United Kingdom, within the breakfast cereals sector. Muesli and granola products are manufactured and distributed primarily through independent retailers. The majority of sales are conducted in the UK, with operations focused on domestic markets. Leadership is provided by co-founders Annie Morris and Jonathan Shimmin.
Who are the top competitors of Spoon Cereals?
Spoon Cereals's top competitors include Bio&Me, MOMA and Jordans Cereals.
Who are Spoon Cereals's investors?
Spoon Cereals has 2 investors. Key investors include Deborah Meaden, and Peter Jones.