About Spoon Cereals
Spoon Cereals is a company based in London (United Kingdom) founded in 2013 by Annie Morris and Jonathan Shimmin. Spoon Cereals has raised $1.1 million across 2 funding rounds from investors including Deborah Meaden, Peter Jones and Finance Yorkshire. The company has 3 employees as of January 31, 2022. Spoon Cereals operates in a competitive market with competitors including Bio&Me, MOMA, Jordans Cereals, Quinola and The Great British Porridge, among others.
- Headquarter London, United Kingdom
- Employees 3 as on 31 Jan, 2022
- Founders Annie Morris, Jonathan Shimmin
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Spoon Cereals Uk Ltd
- Date of Incorporation 07 Oct, 2013
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$1.1 M (USD)
in 2 rounds
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Latest Funding Round
$1.02 M (USD), Seed
Feb 17, 2026
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Investors
Deborah Meaden
& 2 more
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Employee Count
3
as on Jan 31, 2022
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Funding Insights of Spoon Cereals
Spoon Cereals has successfully raised a total of $1.1M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.02 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Spoon Cereals
Spoon Cereals has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Deborah Meaden, Peter Jones and Finance Yorkshire.
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Investments are made in innovative startups by Deborah Meaden.
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Entrepreneurial support and education are provided by Peter Jones.
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Investor details for Spoon Cereals
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Investments & Acquisitions by Spoon Cereals
Investment portfolio details for Spoon Cereals
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Financial Statements - Spoon Cereals
Detailed financials for Spoon Cereals
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Spoon Cereals Comparisons
Peer comparison for Spoon Cereals
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Competitors of Spoon Cereals
Spoon Cereals operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bio&Me, MOMA, Jordans Cereals, Quinola and The Great British Porridge, among others.
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Breakfast cereal brand
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Breakfast cereals brand
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Brand of breakfast cereals
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Brand of porridge
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Detailed competitors of Spoon Cereals
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Latest news on Spoon Cereals
Complete news archive for Spoon Cereals
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Frequently Asked Questions about Spoon Cereals
Spoon Cereals was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Spoon Cereals is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Spoon Cereals is a funded company, having raised a total of $1.1M across 2 funding rounds to date.
As of Jan 31, 2022, the latest employee count at Spoon Cereals is 3.
Spoon Cereals was established in 2013 in London, United Kingdom, within the breakfast cereals sector. Muesli and granola products are manufactured and distributed primarily through independent retailers. The majority of sales are conducted in the UK, with operations focused on domestic markets. Leadership is provided by co-founders Annie Morris and Jonathan Shimmin.
Spoon Cereals's top competitors include Bio&Me, MOMA and Jordans Cereals.
Spoon Cereals has 3 investors. Key investors include Deborah Meaden, Peter Jones, and Finance Yorkshire.