About Spoon Cereals
Spoon Cereals is a Consumer company based in London (United Kingdom) founded in 2013 by Annie Morris and Jonathan Shimmin. Breakfast cereals brand. Spoon Cereals has raised $1.1 million across 2 funding rounds from investors including Deborah Meaden, Peter Jones and Finance Yorkshire. The company has 3 employees. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Breakfast Cereals. Its legal entity is SPOON CEREALS UK LTD. Its competitors include Bio&Me, MOMA and Jordans Cereals; 2 of its 3 listed competitors have raised funding.
Company details
Spoon Cereals was established in 2013 in London, United Kingdom, within the breakfast cereals sector. Muesli and granola products are manufactured and distributed primarily through independent retailers. The majority of sales are conducted in the UK, with operations focused on domestic markets. Leadership is provided by co-founders Annie Morris and Jonathan Shimmin.
- Headquarters London, United Kingdom
- Employees 3
- Founders Annie Morris, Jonathan Shimmin
- SectorsConsumer
- Email••••••••
- Website spooncereals.co.uk
- Social LinkedIn X Facebook Instagram
- Legal Name Spoon Cereals Uk Ltd
- Date of Incorporation 07 Oct, 2013
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$1.1M (USD)
in 2 rounds
- Latest Funding Round$1.02M (USD), Seed
Feb 2026
- InvestorsDeborah Meaden
& 2 more
- Employee Count3
Funding Insights of Spoon Cereals
Spoon Cereals has successfully raised a total of $1.1M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.02 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.1M
- Total Rounds 2
- Last Round Seed — $1.02M
- First Round $82,016
(Jan 2014)
- Investors Count 3
All 2 funding rounds of Spoon Cereals with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2026 | $1.02M | Seed | – | – | |
| Jan 2014 | $82,016 | Seed | – | Deborah Meaden, Peter Jones | – |
3 investors in total: 3 institutional.
Investors in Spoon Cereals
Spoon Cereals has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Deborah Meaden, Peter Jones and Finance Yorkshire.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in innovative startups by Deborah Meaden. | deborahmeaden.com | |||
| finance-yorkshire.com | ||||
Entrepreneurial support and education are provided by Peter Jones. | peterjones.com |
Investor details for Spoon Cereals
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People of Spoon Cereals
2 people are tracked at Spoon Cereals (2 in leadership); the tracked headcount is 3.
| Name | Role | Group |
|---|---|---|
Annie Morris | Co-Founder | Leadership |
Jonathan Shimmin | Co-Founder & Director | Leadership |
Complete people profiles for Spoon Cereals
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Timeline of Spoon Cereals
3 dated milestones of Spoon Cereals across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Spoon Cereals is founded.
- Funding First funding round of $82K.
- Funding Latest funding round, Seed, of $1.0M.
Competitors of Spoon Cereals
Spoon Cereals has 3 listed competitors in our database, 2 of them funded. They include Bio&Me, MOMA and Jordans Cereals.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bioandme.co.uk | 2019 | Chester, United Kingdom | $1.89M | 4 | Brand of granola | |
| momafoods.co.uk | 2005 | London, United Kingdom | 11 | Breakfast cereal brand | ||
| jordanscereals.co.uk | 1999 | Biggleswade, United Kingdom | $30.42M | 4,880 | Breakfast cereals brand |
Detailed competitors of Spoon Cereals
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Web traffic of Spoon Cereals
The website of Spoon Cereals (spooncereals.co.uk) receives about 1.4K visits a month.
- Monthly visits1.4K
▼ 23.1% vs previous month
Websites whose visitors overlap most with Spoon Cereals. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| dorsetcereals.co.uk | 100% | 7.6K | #2,545,891 | View details | |
| worldfiner.com | 99% | 9.4K | #2,555,231 | View details | |
| jordanscereals.co.uk | 95% | 6.7K | #2,804,240 | View details | |
| cereal.com | 80% | View details | |||
spoonedinburgh.co.uk | spoonedinburgh.co.uk | 78% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Spoon Cereals
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Related news about Spoon Cereals
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Frequently Asked Questions about Spoon Cereals
Spoon Cereals was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Spoon Cereals is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Spoon Cereals is a funded company, having raised a total of $1.1M across 2 funding rounds to date. The company's 1st funding round was a Seed of $82.02K, raised on Jan 2014.
Spoon Cereals has 3 employees.
Spoon Cereals was established in 2013 in London, United Kingdom, within the breakfast cereals sector. Muesli and granola products are manufactured and distributed primarily through independent retailers. The majority of sales are conducted in the UK, with operations focused on domestic markets. Leadership is provided by co-founders Annie Morris and Jonathan Shimmin.
Spoon Cereals's top competitors include Bio&Me, MOMA and Jordans Cereals.
Spoon Cereals has 3 investors. Key investors include Deborah Meaden, Peter Jones, and Finance Yorkshire.
Spoon Cereals operates through Spoon Cereals Uk Ltd.