About Dorset Cereals
Dorset Cereals is a company based in United Kingdom founded in 1989 by Terry Crabb was acquired by Associated British Foods in June 2014.. The company has 4,880 employees as of August 31, 2021. Dorset Cereals offers products and services including Muesli, Crunch Muesli, and Granola. Dorset Cereals operates in a competitive market with competitors including Quaker Oats, Oats Overnight, Magic Spoon, Purely Elizabeth and Brekki, among others.
- Headquarter United Kingdom
- Employees 4880 as on 31 Aug, 2021
- Founders Terry Crabb
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
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- Legal Name Abf Grain Products Limited
- Date of Incorporation 30 Dec, 1903
- Jurisdiction LONDON
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Associated British Foods
& 1 more
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Employee Count
4880
as on Aug 31, 2021
- Acquired by
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Products & Services of Dorset Cereals
Dorset Cereals offers a comprehensive portfolio of products and services, including Muesli, Crunch Muesli, and Granola. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
High-fiber cereal suitable for vegans and daily consumption
Crunchy, fiber-rich variant for a satisfying breakfast
Oven-baked clusters with natural ingredients for energy
Funding Insights of Dorset Cereals
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Dorset Cereals
Dorset Cereals has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Associated British Foods. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Multi-category food and beverage products are produced and retailed.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Dorset Cereals
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Dorset Cereals
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Dorset Cereals Comparisons
Competitors of Dorset Cereals
Dorset Cereals operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Quaker Oats, Oats Overnight, Magic Spoon, Purely Elizabeth and Brekki, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Oatmeal products, cereals, and snacks are produced and distributed.
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| domain | founded_year | HQ Location |
Brand of oats
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| domain | founded_year | HQ Location |
Keto-friendly breakfast cereals are offered by an internet-first brand.
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| domain | founded_year | HQ Location |
Organic granola, cereal, and oatmeal are manufactured by the company.
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| domain | founded_year | HQ Location |
Dairy-free, gluten-free oats breakfast cereals are produced by Brekki.
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| domain | founded_year | HQ Location |
Oats brand
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Dorset Cereals
When was Dorset Cereals founded?
Dorset Cereals was founded in 1989.
Where is Dorset Cereals located?
Dorset Cereals is headquartered in United Kingdom.
How many employees does Dorset Cereals have?
As of Aug 31, 2021, the latest employee count at Dorset Cereals is 4,880.
What does Dorset Cereals do?
Dorset Cereals was founded in 1989 in the United Kingdom. Operations focus on the production of blended cereals, such as muesli, bircher muesli, granola, and porridge. These products, which incorporate flakes, fruit, nuts, and seeds, are distributed via online and offline channels. The companys domain, dorsetcereals.co.uk, supports digital sales. Co-founder Terry Crabb is associated with its establishment in the food sector.
Who are the top competitors of Dorset Cereals?
Dorset Cereals's top competitors include Purely Elizabeth, Quaker Oats and Magic Spoon.
What products or services does Dorset Cereals offer?
Dorset Cereals offers Muesli, Crunch Muesli, and Granola.
Who are Dorset Cereals's investors?
Dorset Cereals has 1 investor. Key investors include Associated British Foods.