Just Spices

Dusseldorf, Germany Founded: 2012 • Age: 14 yrs Acquired By Kraft Heinz Company
Online retailer of spice, spice mixes, accessories and recipe

About Just Spices

Just Spices is a company based in Dusseldorf (Germany) founded in 2012 was acquired by Kraft Heinz Company in December 2021.. Just Spices has raised $14.44 million across 2 funding rounds from investors including Kraft Heinz Company, Five Seasons Ventures and Simon Capital. Just Spices offers products and services including Spice Mixes, Spice Sets, and Gewürzboxen. Just Spices operates in a competitive market with competitors including Lokaliter, Art of BBQ, NJ Himalaya Forest, beSchoki and Aruhma, among others.

  • Headquarter Dusseldorf, Germany
  • Sectors
    Retail
    Agriculture
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Agriculture → Agricultural Technology & Innovation
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $14.44 M (USD)

    in 2 rounds

  • Latest Funding Round
    $14.44 M (USD), Series B

    Jan 10, 2020

  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Kraft Heinz Company

    (Dec 10, 2021)

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Products & Services of Just Spices

Just Spices offers a comprehensive portfolio of products and services, including Spice Mixes, Spice Sets, and Gewürzboxen. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Blends of spices for enhancing various dishes

Collections of spices for gifting or sampling flavors

Customizable boxes with spice mixes for cooking needs

Funding Insights of Just Spices

Just Spices has successfully raised a total of $14.44M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $14.44 million completed in January 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series B — $14.4M
  • First Round
  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2020 Amount Series B - Just Spices Valuation Five Seasons Ventures , Bitburger Ventures
Feb, 2014 Amount Seed - Just Spices Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Just Spices

Just Spices has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Kraft Heinz Company, Five Seasons Ventures and Simon Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Food tech companies are invested in by Five Seasons Ventures.
Founded Year Domain Location
Venture capital investments are provided to innovative, sustainable startups.
Founded Year Domain Location
Investment in consumer shifts is facilitated by Coefficient Capital.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Just Spices

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Just Spices

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Just Spices Comparisons

Employees
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Competitors of Just Spices

Just Spices operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lokaliter, Art of BBQ, NJ Himalaya Forest, beSchoki and Aruhma, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
An e-commerce store specializing in a variety of premium spices.
domain founded_year HQ Location
Provides catering with grilled meats, burgers, and vegetarian options for events.
domain founded_year HQ Location
NJ Himalaya Forest operates a direct-to-consumer brand specializing in premium spices.
domain founded_year HQ Location
Operates a direct-to-consumer brand specializing in spices products.
domain founded_year HQ Location
Provides pre-measured Indian spice blends for quick, vegan-friendly home meals.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Just Spices

13 million euros for spice startup Just Spices
Gruenderszene6 years ago

Frequently Asked Questions about Just Spices

When was Just Spices founded?

Just Spices was founded in 2012 and raised its 1st funding round 2 years after it was founded.

Where is Just Spices located?

Just Spices is headquartered in Dusseldorf, Germany. It is registered at Dusseldorf, North Rhine-westphalia, Germany.

Is Just Spices a funded company?

Just Spices is a funded company, having raised a total of $14.44M across 2 funding rounds to date.

What does Just Spices do?

Just Spices was founded in 2012 in Dusseldorf, Germany, as an online retailer in the food and beverage sector. Raw spices numbering 122 varieties and 80 spice mixes are provided, along with accessories and recipes. Operations include delivery to over 30 countries via partnership with DHL, with a minimum order value of 5 and shipping fees ranging from 3.90 to 8.90 depending on location.

Who are the top competitors of Just Spices?

Just Spices's top competitors include Lokaliter, Art of BBQ and NJ Himalaya Forest.

What products or services does Just Spices offer?

Just Spices offers Spice Mixes, Spice Sets, and Gewürzboxen.

Who are Just Spices's investors?

Just Spices has 6 investors. Key investors include Kraft Heinz Company, Five Seasons Ventures, Simon Capital, Coefficient Capital, and Döhler Ventures.

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