About KEFFY
KEFFY is a Consumer company based in Mumbai (India) founded in 2022. It offers natural health supplements via online platform for wellness and efficacy. It operates on a D2C and B2C model in Consumer and Healthcare sectors. Its Indian entity Aurora Retail Private Limited reported revenue of ₹35.2 Lakh. KEFFY offers products and services including Vegan Vitamin D3 Capsules, Women 50+ Healthy Ageing Capsules, Aphrodisiac Capsules, Peri-menopause Support Capsules, and Stress Management Capsules. Its focus areas include Health and Wellness, Nutraceuticals, Wellness Products and Supplements. Its competitors include Kapiva, Setu and BBetter; 3 of its 3 listed competitors have raised funding.
Company details
Keffy specializes in developing science-backed herbaceuticals using clean, natural ingredients blended with pharmaceutical-grade elements. The company focuses on wellness products like vitamins and capsules for women, men, and general health, emphasizing purity and evidence-based formulations. Based in Mumbai, India, Keffy sells directly to consumers via an online store, offering discounts, fast delivery, and options like COD. Their products target areas such as stress management, menopause support, and vitamin deficiencies, backed by expert research and certifications like GMP and vegan standards.
- Headquarters Mumbai, India
- Employees 1
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website keffyit.com
- Social LinkedIn Facebook Instagram YouTube
- Legal Name Aurora Retail Private Limited
- Date of Incorporation 17 Mar, 2022
- Jurisdiction Delhi, India
- Annual Revenue₹35.2 Lakh
FY 2025 · +2843% YoY
- Net Loss-₹75.7 Lakh
FY 2025 · -215% margin
- EBITDA-₹75.3 Lakh
FY 2025 · -214% margin
- Employee Count1
Associated legal entities of KEFFY
KEFFY is associated with 2 registered companies on The Company Check; the primary company is Aurora Retail Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Aurora Retail Private Limited CIN U46497DL2022PTC395190 | Active | 17 Mar 2022 | Delhi, Delhi | ₹0.4 Cr | 2 | View details | |
| Aurora Retail Private Limited CIN U85100DL2022PTC395190 | 17 Mar 2022 | Delhi, India | View details |
Products & Services of KEFFY
KEFFY offers a comprehensive portfolio of products and services, including Vegan Vitamin D3 Capsules, Women 50+ Healthy Ageing Capsules, Aphrodisiac Capsules, Peri-menopause Support Capsules, and Stress Management Capsules.
Provides vegan vitamin D3 for bone health and immunity support.
Supports healthy ageing with natural ingredients for women over 50.
Enhances sexual wellness through herbal formulations.
Aids symptom relief during peri-menopause with targeted nutrients.
Promotes relaxation and stress reduction using natural extracts.
Apps and channels of KEFFY
its YouTube channel Keffy has 5 subscribers.
Board of directors of Aurora Retail Private Limited (KEFFY)
Aurora Retail Private Limited is the primary company behind KEFFY. The board of Aurora Retail Private Limited currently have 2 directors; the longest-serving is Sanjay Arora, appointed in 2022.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sanjay Arora DIN 09538954 | Director | 17 Mar 2022 | 4 yrs 7 mo | Aurora Retail Private Limited |
| Jyoti Arora DIN 09538955 | Director | 17 Mar 2022 | 4 yrs 7 mo | Aurora Retail Private Limited |
Financials of KEFFY
Figures of Aurora Retail Private Limited, the primary company behind KEFFY, for FY 2025. Revenue was ₹35.2 Lakh (+2843% year on year). Net loss was -₹75.7 Lakh (-215% margin). EBITDA was -₹75.3 Lakh (-214% margin).
- ₹35.2 LakhRevenue · FY 2025 · +2843% YoY
- -₹75.7 LakhNet loss · -215% margin
- -₹75.3 LakhEBITDA · -214% margin
- ₹1 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Aurora Retail Private Limited are on its company page.
Detailed financial statements for KEFFY
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Competitors of KEFFY
KEFFY has 3 listed competitors in our database, 3 of them funded. They include Kapiva, Setu and BBetter.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kapiva.in | 2016 | Bengaluru, India | $77.85M | 492 | Ayurvedic healthcare and nutritional products are provided by Kapiva. | |
| setu.in | 2017 | Mumbai, India | $1.72M | 200 | Dietary supplements with herbal extracts and vitamins are provided. | |
| bbetter.co | 2018 | Hyderabad, India | $1.89M | 151 | Nutritional supplements are provided to enhance health and wellness. |
Detailed competitors of KEFFY
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as KEFFY (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Keffy
Complete news archive for KEFFY
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Frequently Asked Questions about KEFFY
KEFFY was founded in 2022.
KEFFY is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
KEFFY has 1 employees.
The primary company behind KEFFY, Aurora Retail Private Limited, reported revenue of ₹35.2 Lakh for FY 2025, up 2843% year on year.
Keffy specializes in developing science-backed herbaceuticals using clean, natural ingredients blended with pharmaceutical-grade elements. The company focuses on wellness products like vitamins and capsules for women, men, and general health, emphasizing purity and evidence-based formulations. Based in Mumbai, India, Keffy sells directly to consumers via an online store, offering discounts, fast delivery, and options like COD. Their products target areas such as stress management, menopause support, and vitamin deficiencies, backed by expert research and certifications like GMP and vegan standards.
KEFFY offers Vegan Vitamin D3 Capsules, Women 50+ Healthy Ageing Capsules, Aphrodisiac Capsules, Peri-menopause Support Capsules, and Stress Management Capsules.
KEFFY operates through Aurora Retail Private Limited.
The legal entities of KEFFY currently have 2 directors, including Sanjay Arora, Jyoti Arora.