About Kellogg's
Kellogg's is a company based in Battle Creek (United States) founded in 1906 by W K Kellogg. It operates as a Direct-to-Consumer (D2C), and Reseller / Distribution. The company has 1,011 employees as of April 07, 2024. Kellogg's has completed 8 acquisitions, including Bear Naked, BiscoMisr and Kashi. Kellogg's offers products and services including Cereals and Snacks & Foods. Kellogg's operates in a competitive market with competitors including Quaker Oats, Magic Spoon, Oats Overnight, Purely Elizabeth and MUSH, among others.
- Headquarter Battle Creek, United States
- Employees 1011 as on 07 Apr, 2024
- Founders W K Kellogg
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
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- Legal Name Kellanova / Wk Kellogg Co
- Date of Incorporation 10 Oct, 1990
- Jurisdiction Raigarh, Maharashtra, India
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Annual Revenue
$186.77 M (USD)14.87as on Mar 31, 2023
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Net Profit
$14.37 M (USD)16.55as on Mar 31, 2023
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EBITDA
$24.78 M (USD)10.95as on Mar 31, 2023
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Latest Funding Round
$431.46 K (USD), Grant
Apr 01, 2016
- Investors
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Employee Count
1011
as on Apr 07, 2024
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Investments & Acquisitions
Bear Naked
& 7 more
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Products & Services of Kellogg's
Kellogg's offers a comprehensive portfolio of products and services, including Cereals and Snacks & Foods. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Cereals are produced for breakfast consumption daily.
Snacks and foods are offered for various occasions.
Funding Insights of Kellogg's
- Total Funding Total Funding
- Total Rounds 2
- Last Round Grant — $431,464
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First Round
First Round
(04 Jan 2016)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2016 | Amount | Grant - Kellogg's | Valuation |
investors |
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| Jan, 2016 | Amount | Grant - Kellogg's | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Kellogg's
Kellogg's has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include European Union. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Kellogg's
Kellogg's has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Bear Naked, BiscoMisr and Kashi. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Brand of granola
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2002 | ||||
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Snacks are produced and branded by United Bakers in Russia.
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2002 | ||||
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Developer of vegetarian meat substitutes
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1996 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Kelloggs
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Kellogg's Comparisons
Competitors of Kellogg's
Kellogg's operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Quaker Oats, Magic Spoon, Oats Overnight, Purely Elizabeth and MUSH, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Oatmeal products, cereals, and snacks are produced and distributed.
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| domain | founded_year | HQ Location |
Keto-friendly breakfast cereals are offered by an internet-first brand.
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| domain | founded_year | HQ Location |
Brand of oats
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| domain | founded_year | HQ Location |
Organic granola, cereal, and oatmeal are manufactured by the company.
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| domain | founded_year | HQ Location |
Oats brand
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| domain | founded_year | HQ Location |
Non-GMO breakfast cereals are produced and distributed by the brand.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Kellogg's
Frequently Asked Questions about Kellogg's
When was Kellogg's founded?
Kellogg's was founded in 1906 and raised its 1st funding round 110 years after it was founded.
Where is Kellogg's located?
Kellogg's is headquartered in Battle Creek, United States. It is registered at Battle Creek, Michigan, United States.
Who is the current CEO of Kellogg's?
Steven Cahillane is the current CEO of Kellogg's.
How many employees does Kellogg's have?
As of Apr 07, 2024, the latest employee count at Kellogg's is 1,011.
What is the annual revenue of Kellogg's?
Annual revenue of Kellogg's is $186.77M as on Mar 31, 2023.
What does Kellogg's do?
Kelloggs is known for the production of cereals and snacks. The company operates through two independent entities, Kellanova and WK Kellogg Co, following a separation in October 2023. Its products are distributed across various markets, focusing on breakfast and convenience food sectors. Solutions are provided for consumer needs in packaged foods.
Who are the top competitors of Kellogg's?
Kellogg's's top competitors include Purely Elizabeth, Quaker Oats and Magic Spoon.
What products or services does Kellogg's offer?
Kellogg's offers Cereals and Snacks & Foods.
How many acquisitions has Kellogg's made?
Kellogg's has made 8 acquisitions, including Bear Naked, BiscoMisr, and Kashi.
Who are Kellogg's's investors?
Kellogg's has 1 investor. Key investors include European Union.