About Keebler
Keebler is a company based in Versailles (United States) founded in 1853 by Godfrey Keebler was acquired by Ferrero in April 2019. It operates as a Direct-to-Consumer (D2C), and Reseller / Distribution. Keebler offers products and services including Keebler Cookies, Chips Deluxe, Fudge Stripes, and Sandies Shortbread. Keebler operates in a competitive market with competitors including Tiff's Treats, Simple Mills, Birch Benders, Flowers Foods and Nonnis, among others.
- Headquarter Versailles, United States
- Founders Godfrey Keebler
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Ferrero U.S.A., Inc.
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Products & Services of Keebler
Keebler offers a comprehensive portfolio of products and services, including Keebler Cookies, Chips Deluxe, Fudge Stripes, and Sandies Shortbread. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Classic cookies are baked with quality ingredients for enjoyment.
Cookies are enriched with real chocolate for flavor.
Cookies are made with real Keebler fudge coating.
Shortbread cookies are baked with real Madagascar vanilla.
Funding Insights of Keebler
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Keebler
Keebler has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Ferrero and Kellogg's. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Branded confectionery products including chocolates and spreads are manufactured.
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Multi-category food and beverage products are produced and sold worldwide.
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Keebler
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Keebler
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Keebler Comparisons
Competitors of Keebler
Keebler operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tiff's Treats, Simple Mills, Birch Benders, Flowers Foods and Nonnis, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cookies and brownies are manufactured and sold nationwide.
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Multi-category bakery snacks brand
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Pancakes brand
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Baked goods are manufactured and supplied by Flowers Foods.
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Baked food products including flavored biscuits are manufactured and branded.
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Brand of cookies
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Keebler
Frequently Asked Questions about Keebler
When was Keebler founded?
Keebler was founded in 1853.
Where is Keebler located?
Keebler is headquartered in Versailles, United States.
What does Keebler do?
Keebler, under Ferrero U.S.A., Inc., is known for manufacturing a variety of classic cookies and sweet treats. Products such as Chips Deluxe, Fudge Stripes, and Sandies Shortbread are crafted with high-quality ingredients like real chocolate and Madagascar vanilla. The company operates within the packaged foods sector, focusing on delivering nostalgic and innovative baked goods. Distribution spans across retail and online channels, targeting family and individual consumers in North America.
Who are the top competitors of Keebler?
Keebler's top competitors include Tiff's Treats, Simple Mills and Birch Benders.
What products or services does Keebler offer?
Keebler offers Keebler Cookies, Chips Deluxe, Fudge Stripes, and Sandies Shortbread.