About KEY
KEY is a company based in Wilmington (United States) founded in 2024 by Tekla Back and Karishma Thawani.. KEY has raised $4 million across 1 funding round from investors including AgFunder, Alethia Fund I and SDG Impact Japan. KEY offers products and services including Ginger Lime, Pineapple Passionfruit, Grapefruit Peach, and Variety Pack. KEY operates in a competitive market with competitors including Runa, Kill Cliff, A-GAME, Lucky Beverage and ZOA, among others.
- Headquarter Wilmington, United States
- Founders Tekla Back, Karishma Thawani
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Sectors
Consumer
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Email
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Phone
*********
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Website
*********
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Social
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- Legal Name Keyed, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$4 M (USD)
in 1 rounds
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Latest Funding Round
$4 M (USD), Seed
Apr 24, 2024
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Investors
AgFunder
& 2 more
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Employee Count
Employee Count
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Products & Services of KEY
KEY offers a comprehensive portfolio of products and services, including Ginger Lime, Pineapple Passionfruit, Grapefruit Peach, and Variety Pack. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Natural ketone-based drink providing smooth energy with ginger flavor.
All-natural beverage offering sustained energy from ketones.
Ketone-powered drink for anxiety-free energy with fruit taste.
Assortment of flavors for sampling natural energy options.
Funding Insights of KEY
KEY has successfully raised a total of $4M through 1 strategic funding round. The most recent funding activity was a Seed round of $4 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $4.0M
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First Round
First Round
(24 Apr 2024)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2024 | Amount | Seed - KEY | Valuation | AgFunder |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in KEY
KEY has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include AgFunder, Alethia Fund I and SDG Impact Japan. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital fund focused on ag-tech and food-tech sectors
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Founded Year | Domain | Location | |
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Investment portfolios are managed to promote sustainability and circular economy.
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Founded Year | Domain | Location | |
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Alethia Fund I is focused on beverage industry investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by KEY
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - KEY
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Key Comparisons
Competitors of KEY
KEY operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Runa, Kill Cliff, A-GAME, Lucky Beverage and ZOA, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Global payout infrastructure is provided by Runa for businesses.
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| domain | founded_year | HQ Location |
Sports and energy drinks and supplements are manufactured.
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| domain | founded_year | HQ Location |
Sports drinks are marketed through an internet-first brand.
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| domain | founded_year | HQ Location |
Zero sugar energy drinks are provided by Lucky Beverage.
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| domain | founded_year | HQ Location |
Zero sugar energy drinks, pre-workout powders, and apparel are manufactured.
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| domain | founded_year | HQ Location |
Produces and markets a popular brand of energy drinks for consumers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Key
Frequently Asked Questions about KEY
When was KEY founded?
KEY was founded in 2024.
Where is KEY located?
KEY is headquartered in Wilmington, United States. It is registered at Wilmington, Delaware, United States.
Who is the current CEO of KEY?
Tekla Back is the current CEO of KEY. They have also founded this company.
Is KEY a funded company?
KEY is a funded company, having raised a total of $4M across 1 funding round to date. The company's 1st funding round was a Seed of $4M, raised on Apr 24, 2024.
What does KEY do?
Key Energy Drink was founded in 2024 by former executives from Coke and PepsiCo and is headquartered in Wilmington, United States. Operations center on the functional beverage sector, where all-natural energy drinks are manufactured using ketones. These products deliver long-lasting energy without blood sugar spikes or caffeine jitters, targeting the broader energy drink market with a focus on natural formulations.
Who are the top competitors of KEY?
KEY's top competitors include Runa, GORGIE and RECOVƎR 180°.
What products or services does KEY offer?
KEY offers Ginger Lime, Pineapple Passionfruit, Grapefruit Peach, and Variety Pack.
Who are KEY's investors?
KEY has 3 investors. Key investors include AgFunder, Alethia Fund I, and SDG Impact Japan.
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