About Kiddylicious
Kiddylicious is a Consumer company based in Amersham (United Kingdom) founded in 2009 by Sally Preston, and was acquired by Lotus Bakeries in July 2018. It operates as an early-life nutrition products are offered internationally by Kiddylicious. Its website kiddylicious.com draws about 12 thousand monthly visits. Kiddylicious offers products and services including Veggie Straws, Weaning Guide, and Age-Specific Snacks. Its focus areas include Food and Agriculture, Food & Beverage Products, Nutrition and Early Life Nutrition. Its legal entity is THE KIDS FOOD COMPANY LIMITED. Its competitors include Little Freddie, Babease, Honilac Nutrition, Little Tummy and Heavenly Tasty; 1 of its 5 listed competitors has raised funding.
Company details
Kiddylicious was founded in 2009 and is headquartered in Amersham, United Kingdom. Operations focus on the early-life nutrition sector, with products such as macaroni cheese, pasta beef, and chicken sweet potato meals being produced. These items are distributed primarily in 26 countries, including Ireland, Norway, Netherlands, Australia, China, and Hungary, through retail stores and online channels. Leadership is provided by founder Sally Preston as managing director.
- Headquarters Amersham, United Kingdom
- Founders Sally Preston
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website kiddylicious.com
- Social LinkedIn X Facebook Instagram
- Acquired by Lotus Bakeries (Jul 2018)
- Legal Name The Kids Food Company Limited
- Date of Incorporation 20 Apr, 2009
- Jurisdiction ST ALBANS, HERTFORDSHIRE, ENGLAND
- Annual Revenue$39.42 M (USD)6as on Dec 31, 2022
- Net Profit$3.91 M (USD)117as on Dec 31, 2023
- Investors
- Acquired byLotus Bakeries
(Jul 2018)
Products & Services of Kiddylicious
Kiddylicious offers a comprehensive portfolio of products and services, including Veggie Straws, Weaning Guide, and Age-Specific Snacks.
Nutritious vegetable-based snacks for kids to promote healthy eating.
Tips on starting weaning and introducing solid foods.
Snacks designed for babies from 6 months with portion control.
Investors in Kiddylicious
Kiddylicious has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Lotus Bakeries.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Produces and markets branded baked goods, snacks, and sustainable products worldwide. | 1932 | lotusbakeries.com | Kaprijke, Belgium |
Investor details for Kiddylicious
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People of Kiddylicious
7 people are tracked at Kiddylicious (2 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Sally Preston | Founder & MD | Leadership |
Twan Thorn | Managing Director | Leadership |
Yashila Raparthi | Category Executive | Team |
Aaron Leonard | Financial Controller | Team |
Avi Zulkarnaen | UK Digital Marketing Manager | Team |
Ginny Hayward | NPD Project Manager | Team |
Megan Cox | Category Manager | Team |
Complete people profiles for Kiddylicious
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Timeline of Kiddylicious
2 dated milestones of Kiddylicious across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Kiddylicious is founded.
- Exit Acquired by Lotus Bakeries.
Competitors of Kiddylicious
Kiddylicious has 5 listed competitors in our database, 1 of them funded. They include Little Freddie, Babease, Honilac Nutrition, Little Tummy and Heavenly Tasty, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| littlefreddie.com | 2014 | London, United Kingdom | – | – | Organic early life nutrition products are manufactured for infants. | |
| babease.co | 2015 | London, United Kingdom | $1.31M | 7 | Baby food is manufactured and sold via partnered retailers. | |
| honilacnutrition.co.uk | 2018 | Enfield, United Kingdom | – | 1 | Produces infant formulas, cereals, biscuits, and purees for babies and mothers. | |
| littletummy.co | 2017 | London, United Kingdom | – | 1 | Operates a direct-to-consumer brand specializing in cold-pressed organic baby meals. | |
| heavenlytasty.com | 2009 | Belfast, United Kingdom | – | – | A brand dedicated to providing early life nutrition solutions for infants and children. |
Detailed competitors of Kiddylicious
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Web traffic of Kiddylicious
The website of Kiddylicious (kiddylicious.com) receives about 11.9K visits a month and ranks #1,479,564 among all websites worldwide, #9,391 in Groceries.
- Monthly visits11.9K
▼ 32% vs previous month
- Unique visitors8.2K
per month
- Global rank#1,479,564
among all websites
- Category rank#9,391
Food and Drink · Groceries
- Bounce rate66%
- Pages per visit1.8
- Average visit40 sec
- DevicesDesktop 11% · Mobile 89%
Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Kiddylicious (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Kiddylicious
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Frequently Asked Questions about Kiddylicious
Kiddylicious was founded in 2009.
Kiddylicious is headquartered in Amersham, United Kingdom. It is registered at Amersham, England, United Kingdom.
Annual revenue of Kiddylicious is $39.42M as on Dec 31, 2022.
Kiddylicious was founded in 2009 and is headquartered in Amersham, United Kingdom. Operations focus on the early-life nutrition sector, with products such as macaroni cheese, pasta beef, and chicken sweet potato meals being produced. These items are distributed primarily in 26 countries, including Ireland, Norway, Netherlands, Australia, China, and Hungary, through retail stores and online channels. Leadership is provided by founder Sally Preston as managing director.
Kiddylicious's top competitors include Little Freddie, Babease and Honilac Nutrition.
Kiddylicious offers Veggie Straws, Weaning Guide, and Age-Specific Snacks.
Kiddylicious has 1 investor. Key investors include Lotus Bakeries.
Kiddylicious operates through The Kids Food Company Limited.
Yes. Kiddylicious was acquired by Lotus Bakeries in July 2018.